Entrepreneur Press - Start Your Own Pet Business and More: Pet Sitting, Dog Walking, Training, Grooming, Food/Treats, Upscale Pet Products

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Table of Contents

Additional titles in Entrepreneurs Startup Series

Start Your Own

Arts and Crafts Business

Bar and Club

Bed & Breakfast

Business on eBay

Business Support Service

Car Wash

Child Care Service

Cleaning Service

Clothing Store

Coin-Operated Laundry

Consulting

e-Business

e-Learning Business

Event Planning Business

Executive Recruiting Service

Freight Brokerage Business

Gift Basket Service

Grant-Writing Business

Home Inspection Service

Import/Export Business

Information Consultant Business

Law Practice

Lawn Care Business

Mail Order Business

Medical Claims Billing Service

Personal Concierge Service

Personal Training Business

Pet-Sitting Business

Restaurant and Five Other Food Businesses

Self-Publishing Business

Seminar Production Business

Specialty Travel & Tour Business

Staffing Service

Successful Retail Business

Vending Business

Wedding Consultant Business

Wholesale Distribution Business

Preface

Imagine creating the perfect business that allows you to work with someone you love, set your own hours and start making money with a minimal financial investment.

Youve just found it. The book youre holding is a blueprint for launching one of five hot businessesbusinesses that are in demand because people universally put a high value on their pets and treat them as treasured members of their family. There are three pet service businesses discussed in this book, including pet sitting/walking, dog training and pet grooming; as well as two retail businesses, which include pet food/treats, and upscale pet products. All of them appeal to the fundamental human need to take good care of their pets as well as the desire to shower them with lasting tokens of affection. At the same time, these ventures probably also appeal to a prospective pet-business owner like yourself because of your own love of animals. What better way to make a living?

There definitely is money to be made. According to a recent national pet owner survey, 69.1 million American households have at least one pet. So chances are excellent that people right in your own city or even your own neighborhood will be prospects for the services or products you offer. Take your business further afield by advertising, either through word-of-mouth, or in print or virtually, and youll expand your entrepreneurial horizons even further. Case in point: Cesar Millan, the worldrenowned dog behavior specialist (aka dog whisperer) found his calling as a child in the streets of Mexico, when he could always be found surrounded by packs of adoring dogs. After coming to the United States, his reputation grew thanks to some coveted media coverage, and he spun his unique communion with canines into a rewarding career. And you could, too!

OK, so maybe you wont get your own cable TV show or national acclaim like Millan has, but entrepreneurial success definitely is possible, even when theres a downturn in the economy. It does take commitment and patience, though, as well as enough start-up cash to work your way through the early phase of your new business, which is when income tends to be low. It also takes shrewd planning. So toward those ends, this book covers all of the steps necessary to establish a viable pet-focused small business, including:

Determining the demand for your service or product, and crafting a dynamic marketing plan to reach prospective customers

Establishing an effective business structure and naming your business

Setting up an efficient home office

Creating a viable business plan to serve as a roadmap to success

Identifying business professionals who can help you reach your financial and business goals

Purchasing the equipment and tools needed to ply your new trade

Buying or leasing a building for a retail pet business

Purchasing, storing, and tracking the merchandise you sell

Harnessing the power of the internet so you can sell your products and services without the expense of a bricks-and-mortar location

Manufacturing pet products and food

Recognizing when its time to hire employees and how to do it

Advertising your business to attract customers

Generating positive press for free

Managing your finances and understanding the relationship between income and expenses

Another important part of this how-to book is the advice youll find from successful, experienced pet industry professionals. Their comments and stories appear throughout this book, and will give you special insight into the issues that can impact your fledgling business. But what you wont find here is a discussion of industryspecifics like how to train dogs or how to give a pet a to-die-for clip job. Were assuming you already have those skills, or you plan to get some hands-on training from a qualified practitioner. What you will find is an affordable, fast-track route to establishing a pet business that can reap big kennel rations. So dig in. Youre in for a pawsitively exciting journey!

Barking Up the Right Tree

When you think back to your childhood, is there a warm and fuzzy memory of a four-footed or winged companion in whom you confided your deepest secrets? Do you gaze into pet-store windows and vicariously tickle the puppies under the chin? Or have you ever considered buying a sweater for your horse, some galoshes for your cat, or some Armor All for your armadillo? If so, then you understand what it means to be a pet loverand thats probably why youre interested in starting a career in the pet-care industry.

As you no doubt know, we Americans are in love with our pets. In 2004, we spent $34.5 billion on our cats, dogs, birds, fish, horses, and other pets, according to the American Pet Products Association (APPA). In 2005, that figure was expected to jump by another $1.4 billion, continuing a decade-long trend of pet-spending increases.

This is good news for aspiring pet-business owners like you. No matter whether youre interested in providing hands-on pet care or selling pet products like toys, food, and treats, the prospects for success in a pet-care business are excellent. Its easy to see why when you take a look at the APPMAs breakdown of the estimated $35.9 billion in 2005 sales across pet product and service categories:

Category	Estimated 2005 Spending
Food	$14.5 billion
Supplies/medicine	$8.8 billion
Veterinary care	$8.6 billion
Live-animal sales	$1.6 billion
Pet services (grooming and boarding)	$2.4 billion

The strong growth in the [pet-care] industry demonstrates what an important role pets are playing in the lives of Americans, says Bob Vetere, APPA COO and managing director. They have become a part of the family. Spending across all sectors, from pet food and veterinarian care to toys and treats, reflects what lengths we are willing to go to for our pets.

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