Entrepreneur Press - Start Your Own Fashion Accessories Business: Your Step-By-Step Guide to Success

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Table of Contents

Additional titles inEntrepreneursStartup Series

Start Your Own

Arts and Crafts Business
Automobile Detailing Business
Bar and Club
Bed and Breakfast
Blogging Business
Business on eBay
Car Wash
Child-Care Service
Cleaning Service
Clothing Store and More
Coaching Business
Coin-Operated Laundry
Construction and Contracting Business
Consulting Business
Day Spa and More
e-Business
Event Planning Business
Executive Recruiting Business
Fashion Accessories Business
Florist Shop and Other Floral Businesses
Food Truck Business
Freelance Writing Business and More
Freight Brokerage Business
Gift Basket Service
Grant-Writing Business
Graphic Design Business
Green Business

Hair Salon and Day Spa
Home Inspection Service
Import/Export Business
Information Marketing Business
Kid-Focused Business
Lawn Care or Landscaping Business
Mail Order Business
Medical Claims Billing Service
Net Services Business
Online Education Business
Personal Concierge Service
Personal Training Business
Pet Business and More
Pet-Sitting Business and More
Photography Business
Public Relations Business
Restaurant and More
Retail Business and More
Self-Publishing Business
Seminar Production Business
Senior Services Business
Travel Business and More
Tutoring and Test Prep Business
Vending Business
Wedding Consultant Business
Wholesale Distribution Business

Preface

The stock market may tumble. Gas prices may fluctuate wildly. Global warming may yet unleash unprecedented climate changes. But fashion will go on, which could make this the perfect time for you to make a foray into this exciting world as the owner of a fashion accessories business.

Just think of it. Fashion accessories always tend to be in vogue, no matter what the state of the economy. When times are good, people indulge their desire for accessories to add that certain je ne sais quoi to every garment in their wardrobe. Then when times are tough, they still buy accessories as a cost-effective way to bling up their look when the budget just cant stretch far enough to allow for a new wardrobe. Talk about a win-win situation!

The proof is in the numbers. The Accessories Council, the industrys own national advocacy organization, says that the accessories segment of the overall fashion industry is itself a $30 billion business. That represents a lot of bags and belts, shoes and scarves, baubles and bangles. It also represents a great opportunity for an aspiring entrepreneur like you to connect with trendy fashionistas and cash in on their craving for hip, sassy, classy, and just plain fun fashion accessories.

And theres another huge reason why this is a great time to start a business, and it can be summed up in two words: the internet. You can find everything you need to on the internet to handcraft or manufacture accessories on the internet, then you can harness its power to find customers eager to buy them. Thats another one of those win-win situations thats just too irresistible to ignore.

So in the book youre holding, youll find the 411 youll need to launch your own business selling handcrafted jewelry; handbags and tote bags; and/or belts, scarves and hats. Among the topics covered are:

Exploring the various ways you can enter the accessories industry, from designing, creating, and/or manufacturing your own products, to purchasing wholesale accessories and reselling them to retailers

Determining the best places to sell your merchandise, including brick-and-mortar stores, virtual stores, arts-and-crafts shows, trunk shows, and more

Setting up a virtual store, from web site to virtual shopping cart

Locating reliable and reputable sources of raw materials and/or ready-made wholesale goods, both here and abroad

Creating a demand for your products through targeted marketing efforts that focus on the wants and needs of your prospective customers

Preparing a detailed business plan to serve as a roadmap to success

Selecting the best business structure for your new fashion empire

Finding business professionals whose expertise can help you reach your financial and personal goals

Drumming up and hiring qualified sales personnel, if needed, to help run the business so you can still have a personal life

Setting up and equipping an efficient home office

Establishing a brand and advertising it effectively

Generating positive press for the businessat no cost to you

Managing your income and expenses effectively to lay the groundwork for a flourishing and profitable business, while keeping Uncle Sam happy

While this book does delve into all the behind-the-scenes activities necessary to run a business efficiently and effectively, it does not provide instruction on how to handcraft jewelry, how to design kickin handbags, or how to manufacture the fashion products you intend to sell. That job is best left to the prosalthough you will find some resources listed in Chapter 12 that can set you on the right path to getting any instruction you might need.

In addition, throughout this book youll find words of wisdom from practicing fashion accessories gurusall of whom are small-business owners who used their love of fashion, tempered by steely determination, to create their own successful ventures. Their insight and advice alone is worth the price of this bookplus youll find their email addresses listed in the appendix just in case youd like to ask them a question as you go about setting up your own business.

Now its your turn. Your success is in the bagor the bling. So turn the page and go for it!

Accessorizefor Success

Its more fad-driven than possibly any other industry. Its extremely fickle, changing with the seasons and dramatically reflecting both the upswings and downturns of the economy. But its this unpredictability that makes the $250 billion U.S. fashion industry one of the most fascinating and exciting industries around.

Considering the monetary value of the industry, its not surprising that there are so many opportunities for creative people interested in forging a career in the field. The industry employs everyone from fashion designers and pattern makers to sewing machine operators and textile stylists, as well as a whole raft of people in ancillary professions, including fashion models, editors and writers; advertising copywriters and publicists; educators; and, of course, the people who sell the fashion items to an adoring public.

In fact, one could argue that boutique owners, visual merchandisers, department-store buyers,and other retail industry professionals are just as influential in the fashion industry equation as the designers themselves. They make merchandising decisions collectively that can make or break a product line. They promote young designers through in-store advertising and promotional sales. They also help build brand loyalty by featuring established favorites, which is an increasingly important function in these days of retail-allegiance shifts among some of the worlds best-known designers.

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