Table of Contents
Additional titles inEntrepreneursStartup Series
Start Your Own
Arts and Crafts Business
Automobile Detailing Business
Bar and Club
Bed and Breakfast
Blogging Business
Business on eBay
Car Wash
Child-Care Service
Cleaning Service
Clothing Store and More
Coaching Business
Coin-Operated Laundry
Construction and Contracting Business
Consulting Business
Day Spa and More
e-Business
Event Planning Business
Executive Recruiting Business
Fashion Accessories Business
Florist Shop and Other Floral Businesses
Food Truck Business
Freelance Writing Business and More
Freight Brokerage Business
Gift Basket Service
Grant-Writing Business
Graphic Design Business
Green Business
Hair Salon and Day Spa
Home Inspection Service
Import/Export Business
Information Marketing Business
Kid-Focused Business
Lawn Care or Landscaping Business
Mail Order Business
Medical Claims Billing Service
Net Services Business
Online Coupon or Daily Deal Business
Online Education Business
Personal Concierge Service
Personal Training Business
Pet Business and More
Pet-Sitting Business and More
Photography Business
Public Relations Business
Restaurant and More
Retail Business and More
Self-Publishing Business
Seminar Production Business
Senior Services Business
Travel Business and More
Tutoring and Test Prep Business
Vending Business
Wedding Consultant Business
Wholesale Distribution Business
Preface
Theres an old saying that nothing is certain but taxes and death. Whoever came up with that gloomy expression (allegedly the illustrious Benjamin Franklin) obviously didnt have to worry about putting kids through college, or that might have been on the short list, too.
According to the Institute of Education Sciences, a federal entity dedicated to collecting data related to education in the United States, a record 21.6 million students attended American colleges and universities in the fall of 2012, nearly a 29 percent increase since fall 2000. Of those students, the U.S. Census Bureau says, more than 4.4 million were in the 1519 age bracket, the market primed and ready for the advice dispensed by college consultants. And the really excellent news is, every fall a new crop of college-students-to-be enters high school and looks forward to a stint at one of Americas 4,495 degree-granting educational institutions.
Thats where you come in. Using counseling skills you may have already honed in a secondary education setting, or knowledge youve gained from other relevant sources, you can make a difference in the lives of these eager young scholars, while building a viable and satisfying business for yourself.
This book covers all the intel you need to establish and launch a successful college consulting business. Among the topics it covers are:
Statistics relevant to the academic community
Tips for establishing a home office
Market research to help you reach your target audience
Business professionals who can help you do business better
Naming the business
Professional resources
Cyber techniques (including websites and social media)
Advertising and public relations tactics
Financial strategies
And much more
Within these pages youll also find worksheets related to the business startup process that you can use to brainstorm, estimate your own expenses, and track income and expenses.
What this book doesnt cover, however, are the skills and techniques used in the actual consulting process. Its assumed you already have or will develop those skills on your own, or will learn them from respected organizations like the Independent Educational Consultants Association (IECA). Instead, we invite you to use this book as a roadmap on the way to establishing a professional and efficient homebased business that allows you to use your expert consulting skills to develop and improve tomorrows leaders.
Class is now in session. Please turn the page and settle in.
Your Higher Calling
Busy lifestyles have spawned them. Nearly 4,500 institutions of higher learning have made them possible. More than 21 million students have created a demand for them. And now you can take advantage of todays ever-growing need for college admissions consulting services by throwing your hator shall we say mortarboard? into this interesting and rewarding arena.
Todays college planning consultantsa term used interchangeably in this book with educational consultants or college admissions/financial aid consulting professionalsoffer a wide array of valuable services to students and their parents. For instance, they help steer high school students to the academic, extracurricular, and athletic pursuits that will increase their chances of being admitted to the college(s) of their choice. They help students wade through the mounds of paperwork necessary to apply for both college admission and financial aid, and they make sure the forms are submitted on time. They also specialize in helping at-risk students, learning-disabled students, and other nontraditional students achieve their highest potential. In extreme cases, they may even help save lives, which may sound dramatic until you consider that placing at-risk young people firmly on the path to college success truly can help them avoid making bad lifestyle choices that could negatively impact the rest of their lives.
Head of the Class
According to the Independent Educational Consultants Association (IECA), some of the best and most capable educational consultants come from the ranks of the countrys experienced academic advisors and counselors, who gain hands-on experience at both public and private universities, colleges, and secondary and elementary schools. (Or at any rate, they have the easiest time making the transition to educational consulting, given their background, says Mark Sklarow, executive director of IECA. See Background Check on page 3 for more information.) In addition, they often have titles like certified educational planner (CEP) or licensed educational psychologist, as well as an alphabet soup of other prestigious academic letters after their names, including Ph.D., MBA, M.A., Ed.D. (Doctor of Education), and Ed.M. (Master of Education). On the financial aid side, some consultants are even CPAs or credentialed financial planners.
Both this experience and educational background are important for someone who wishes to hang out a shingle as an educational consultant, because frankly, the college admissions field in general and the financial aid consulting industry in particular both have a rather unsavory reputation. The popular press frequently warns the public about shady consultants who gleefully scam unsuspecting families of limited means who are desperate to find the best college and/or aid package. They report that consultants charge ridiculous fees, up to and including an exorbitant percentage of the financial aid package. Theyve also written about how some unscrupulous consultants guarantee that they can get a child a full ride at a competitive university, then slink away, retainer fee in hand, leaving the student and his or her parents high and dry.