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Pet Business and More: Step-By-Step Startup Guide
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Entrepreneur magazine
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Entrepreneur Press
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Books / Home and family
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2012
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Americans love to pamper their pets. Its estimated that we spent nearly $36 billion on our cats, dogs, birds, fish, horses and other pets last year alone! And that number is expected to grow, continuing the decade-long trend of increased spending on pets. This means if you love pets, there are plenty of opportunities for you to turn your passion into a profitable and rewarding business.
Our guide gives you practical, real-world advice, tips and insider secrets for starting five of the most in-demand pet-product and pet-care services, including pet sitting/dog walking, dog training, pet grooming, pet-food/treat sales and upscale pet products.
We walk you step-by-step through every aspect of setting up and maintaining a thriving business including:
Getting funding
Finding suppliers and products
Equipping your business
Attractingand keepingcustomers
Pricing competitively
Taking your business online
Keeping records
And much, much more
Youll also hear from industry experts, as well as fellow entrepreneurs whove built successful operations and are eager to share what theyve learned in the process.
Startup costs are fairly low. You can operate most of these businesses out of your home two can even be strictly internet-based to really keep expenses low. And all of them can be launched and run profitably without employees. If youre fascinated by all things furred, feathered and finned, this is the guide for you. Order yours today.
The First Three Years
In addition to industry specific information, youll also tap into Entrepreneurs more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, youll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges.

Pin point your target market

Uncover creative financing for startup and growth
Use online resources to streamline your business plan
Learn the secrets of successful marketing
Discover digital and social media tools and how to use them
Take advantage of hundreds of resources
Receive vital forms, worksheets and checklists
From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. Well teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.
BONUS: Entrepreneurs Startup Resource Kit!
Every small business is unique. Therefore, its essential to have tools that are customizable depending on your businesss needs. Thats why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more all at your fingertips!
Youll find the following:
The Small Business Legal Toolkit
When your business dreams go from idea to reality, youre suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, youll get answers to the how do I get started? questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.
Sample Business Letters
1000+ customizable business letters covering each type of written business communication youre...

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Table of Contents

Preface

Imagine creating the perfect business that allows you to work with someone you love, set your own hours and start making money with a minimal financial investment.

Youve just found it. The book youre holding is a blueprint for launching one of five hot businessesbusinesses that are in demand because people universally put a high value on their pets and treat them as treasured members of their family. There are three pet service businesses discussed in this book, including pet sitting/walking, dog training and pet grooming; as well as two retail businesses, which include pet food/treats, and upscale pet products. All of them appeal to the fundamental human need to take good care of their pets as well as the desire to shower them with lasting tokens of affection. At the same time, these ventures probably also appeal to a prospective pet-business owner like yourself because of your own love of animals. What better way to make a living?

There definitely is money to be made. According to a recent national pet owner survey, 69.1 million American households have at least one pet. So chances are excellent that people right in your own city or even your own neighborhood will be prospects for the services or products you offer. Take your business further afield by advertising, either through word-of-mouth, or in print or virtually, and youll expand your entrepreneurial horizons even further. Case in point: Cesar Millan, the worldrenowned dog behavior specialist (aka dog whisperer) found his calling as a child in the streets of Mexico, when he could always be found surrounded by packs of adoring dogs. After coming to the United States, his reputation grew thanks to some coveted media coverage, and he spun his unique communion with canines into a rewarding career. And you could, too!

OK, so maybe you wont get your own cable TV show or national acclaim like Millan has, but entrepreneurial success definitely is possible, even when theres a downturn in the economy. It does take commitment and patience, though, as well as enough start-up cash to work your way through the early phase of your new business, which is when income tends to be low. It also takes shrewd planning. So toward those ends, this book covers all of the steps necessary to establish a viable pet-focused small business, including:

Determining the demand for your service or product, and crafting a dynamic marketing plan to reach prospective customers

Establishing an effective business structure and naming your business

Setting up an efficient home office

Creating a viable business plan to serve as a roadmap to success

Identifying business professionals who can help you reach your financial and business goals

Purchasing the equipment and tools needed to ply your new trade

Buying or leasing a building for a retail pet business

Purchasing, storing, and tracking the merchandise you sell

Harnessing the power of the internet so you can sell your products and services without the expense of a bricks-and-mortar location

Manufacturing pet products and food

Recognizing when its time to hire employees and how to do it

Advertising your business to attract customers

Generating positive press for free

Managing your finances and understanding the relationship between income and expenses

Another important part of this how-to book is the advice youll find from successful, experienced pet industry professionals. Their comments and stories appear throughout this book, and will give you special insight into the issues that can impact your fledgling business. But what you wont find here is a discussion of industryspecifics like how to train dogs or how to give a pet a to-die-for clip job. Were assuming you already have those skills, or you plan to get some hands-on training from a qualified practitioner. What you will find is an affordable, fast-track route to establishing a pet business that can reap big kennel rations. So dig in. Youre in for a pawsitively exciting journey!

Barking Up the Right Tree

When you think back to your childhood, is there a warm and fuzzy memory of a four-footed or winged companion in whom you confided your deepest secrets? Do you gaze into pet-store windows and vicariously tickle the puppies under the chin? Or have you ever considered buying a sweater for your horse, some galoshes for your cat, or some Armor All for your armadillo? If so, then you understand what it means to be a pet loverand thats probably why youre interested in starting a career in the pet-care industry.

As you no doubt know, we Americans are in love with our pets. In 2004, we spent $34.5 billion on our cats, dogs, birds, fish, horses, and other pets, according to the American Pet Products Association (APPA). In 2005, that figure was expected to jump by another $1.4 billion, continuing a decade-long trend of pet-spending increases.

This is good news for aspiring pet-business owners like you. No matter whether youre interested in providing hands-on pet care or selling pet products like toys, food, and treats, the prospects for success in a pet-care business are excellent. Its easy to see why when you take a look at the APPMAs breakdown of the estimated $35.9 billion in 2005 sales across pet product and service categories:

Category	Estimated 2005 Spending
Food	$14.5 billion
Supplies/medicine	$8.8 billion
Veterinary care	$8.6 billion
Live-animal sales	$1.6 billion
Pet services (grooming and boarding)	$2.4 billion

The strong growth in the [pet-care] industry demonstrates what an important role pets are playing in the lives of Americans, says Bob Vetere, APPA COO and managing director. They have become a part of the family. Spending across all sectors, from pet food and veterinarian care to toys and treats, reflects what lengths we are willing to go to for our pets.

As a result of this desire to pamper and spoil those pets, pet-care businesses are playing an increasingly important role in the lives of pet owners. Busy people rely on these professionals to look after their pets while theyre away at work or on vacation. They turn to pet-care services for care they may not feel qualified to provide themselves, such as grooming and training. They also buy pet food and toys at specialty shops or online and turn to the internet to search for retailers far and wide that carry the things that will appeal to their little darlings palate or sense of fun.

Fun Fact

Presidential pets have their own museum in Washington, DC. More than 1,500 artifacts and photos of famous pets, ranging from George Washingtons horse, Nelson, to President and Mrs. Bushs Scottish terrier, Barney, are on display in this charming museum. The Presidential Pet Museum is located 19 miles from the White House on Route 4.

Its a Zoo Out There

A lot of people think of dogs and cats when the subject of pet care comes up. But Americans keep any number of pets in their homes, and unless youre a dog trainer or pet groomer, youre likely to encounter some of these animals at one time or another. To illustrate, the American Pet Products Association (APPA) breaks down pet ownership in the United States as follows:

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