Entrepreneur Press, Publisher
Cover Design: The Staff of Entrepreneur Media, Inc.
Production and Composition: Eliot House Productions
2015 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
eLearning or Training Business: Everything You Need to Start a Successful Business, ISBN: 978-1-59918-579-8 eISBN: 978-1-61308-324-6
Previously published as
Start Your Own eLearning or Training Business, ISBN: 978-1-59918-573-6, 2015 by Entrepreneur Media, Inc., All rights reserved.
Start Your Own Business, 6th Edition, ISBN: 978-1-59918-556-9, 2015 Entrepreneur Media, Inc., All rights reserved.
19 18 17 16 15 | 10 9 8 7 6 5 4 3 2 1 |
Contents
- PART 1
THINK - CHAPTER 1
Introduction - CHAPTER 2
Taking the Plunge: Get Ready to Be an Entrepreneur - CHAPTER 3
Good Idea!: How to Get an Idea for Your Business - CHAPTER 4
Good Timing: Should You Launch Your Business Part or Full Time? - CHAPTER 5
Build It or Buy It?: Starting a Business vs. Buying One - PART 2
PLAN - CHAPTER 6
Choose Your Target: Defining Your Market - CHAPTER 7
If You Build It, Will They Come?: Conducting Market Research - CHAPTER 8
The Name Game: Naming Your Business - CHAPTER 9
Make It Legal: Choosing a Business Structure - CHAPTER 10
Plan of Attack: Creating a Winning Business Plan - CHAPTER 11
Call in the Pros: Hiring a Lawyer and an Accountant - PART 3
FUND - CHAPTER 12
All in the Family: Financing Starts with Yourself and Friends and Relatives - CHAPTER 13
Nothing Ventured, Nothing Gained: How to Find and Attract Investors - CHAPTER 14
Looking for Loans: The Ins and Outs of Debt Financing - CHAPTER 15
Fed Funds: How to Get Government Loans - PART 4
PREPARE - CHAPTER 16
Whats Your Deal?: Negotiating Successfully by Cliff Ennico - CHAPTER 17
Site Seeking: Choosing a Location for Your Business - CHAPTER 18
Looking Good: Creating a Professional Image - CHAPTER 19
Stock Answers: The Lowdown on Inventory - CHAPTER 20
Its in the Mail: Setting Up Mailing Systems - CHAPTER 21
Charging Ahead: Offering Your Customers Credit - CHAPTER 22
Cover Your Assets: Getting Business Insurance - CHAPTER 23
Staff Smarts: Hiring Employees - CHAPTER 24
Perk Up: Setting Employee Policies and Benefits - PART 5
BUY - CHAPTER 25
Buyers Guide: Business Equipment Basics - CHAPTER 26
Business 24/7: Using Technology to Boost Your Productivity - CHAPTER 27
Net Works: Building Your Company Website - CHAPTER 28
Keep in Touch: Using Technology to Stay Connected - PART 6
MARKET - CHAPTER 29
Brand Aid: Building a Brand - CHAPTER 30
Marketing Genius: Advertising and Marketing Your Business - CHAPTER 31
Talking Points: How to Promote Your Business - CHAPTER 32
Sell It!: Effective Selling Techniques - CHAPTER 33
Now Serving: Offering Superior Customer Service - PART 7
ENGAGE - CHAPTER 34
Net Sales: Online Advertising and Marketing - CHAPTER 35
Social Studies: Social Media Marketing - CHAPTER 36
Can You Relate?: Social Media Networking - PART 8
PROFIT - CHAPTER 37
Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr. - CHAPTER 38
Making a Statement: How to Create Financial Statements by J. Tol Broome Jr. - CHAPTER 39
On the Money: Effectively Managing Your Finances by J. Tol Broome Jr. - CHAPTER 40
Pay Day: How to Pay Yourself - CHAPTER 41
Tax Talk: What You Need to Know About Your Taxes by Joan Szabo - APPENDIX
Business and Government Resources
Guide
Additional titles in Entrepreneurs Startup Series
Start Your Own
Arts and Crafts Business
Automobile Detailing Business
Bar and Club
Bed and Breakfast
Blogging Business
Business on eBay
Car Wash
Child-Care Service
Cleaning Service
Clothing Store and More
Coaching Business
Coin-Operated Laundry
College Planning Consultant Business
Construction and Contracting Business
Consulting Business
Day Spa and More
eBusiness
Event Planning Business
Executive Recruiting Business
Fashion Accessories Business
Florist Shop and Other Floral Businesses
Food Truck Business
Freelance Writing Business and More
Freight Brokerage Business
Gift Basket Business and More
Grant-Writing Business
Graphic Design Business
Green Business
Hair Salon and Day Spa
Home Inspection Service
Import/Export Business
Information Marketing Business
Kid-Focused Business
Lawn Care or Landscaping Business
Mail Order Business
Medical Claims Billing Service
Microbrewery, Distillery, or Cidery
Net Services Business
Nonprofit Organization
Online Coupon or Daily Deal Business
Online Education Business
Personal Concierge Service
Personal Training Business
Pet Business and More
Pet-Sitting Business and More
Photography Business
Public Relations Business
Restaurant and More
Retail Business and More
Self-Publishing Business
Seminar Production Business
Senior Services Business
Staffing Service
Travel Business and More
Tutoring and Test Prep Business
Vending Business
Wedding Consultant Business
Wholesale Distribution Business