Table of Contents
The Surefire Series
55 Surefire Food Businesses You Can Start for Under $5000
55 Surefire Internet Businesses You Can Start for Under $5000
55 Surefire Homebased Businesses You Can Start for Under $5000
PREFACE
I opened a bookstore back in the late 80s, just before the heyday of the New England real estate bust. The store lasted for two-and-one-half years before I closed it, wiser but considerably poorer.
My shop was located on a trendy street on the working waterfront of the trendy little seaside town of Portsmouth, New Hampshire, nestled between the tugboat dock, the scrap iron yard, a popular ice cream shop, and no less than seven fine restaurants. Over those years, my fatherwho typically never went anywhere he didnt absolutely have towould surprise me with an occasional visit. He was, in great part, responsible for my love of books and reading, and he seemed to truly like the store. But he never refrained from reminding me that, in his opinion, I could be a lot more successful financially if I sold hot dogs out the side window.
A few years later, my husband and I bought our 200-year-old home with 90 acres and a private beach on a small lake around the corner. My dad thought we could make a killing selling hot dogs from a boat out on the lake. And when we purchased a small cabin on the back corner of our acreage that sat right along a popular snowmobile trail you guessed it. Dad thought that my fortune could be had selling hot dogsand perhaps hot chocolateto the passing snowmobilers.
The funny thing is, after a couple more retailers tried to make a go of it in my old bookstore space, the building owners son took it over and created a sandwich shop. Yuphot dogs on the menu. And you guessed it: the sandwich shop is still going strong, far exceeding the two-and-one-half years my bookstore was in business.
People not only need to eat, they love to eat. If you enjoy the food business, one way or another there is a way you can make a living in a food-related enterprise.
So lets get started with the basics before we delve into 55 surefire food businesses for you to consider. Summer is coming and as soon as I am done with this book, I need to get out on the lake and start selling hot dogs to those boaters.
INTRODUCTION
The business of food is a very specialized one, different in many ways from other types of business ventures. Although there are a few businesses in this book that dont work with food directly, the majority do. And its that food that makes the food business so unique.
TAKING CARE OF BUSINESS
Here are a few things you will need to know about to work with food.
Food Safety
To work with food, you will need to become extremely familiar with food safety standards as mandated by the Food & Drug Administration. There are many websites that you should bookmark on your computer, including:
FoodSafety.gov, a dissemination site billed as the Gateway to Government Food Safety Information. Here you will find safety alerts, such as the salmonella outbreak in peanut products that occurred during the writing of this book, and the latest news regarding food safety and handling. This is primarily a consumeroriented website, but it is well organized and comprehensive.
fsis.usda.gov, the website for the Food Safety and Inspection Service, is another place to ind the latest news regarding food safety, recalls, and other food-related public health concerns.
fda.gov is the site for the U.S. Food and Drug Administration. Here you will find a whole section specifically on food. You can register online as a food facility that manufactures, processes, packs, or holds food for either human or animal consumption. There is also information about labeling, packaging, additives, and other guidance.
usda.gov has a food and nutrition section that includes general information on things such as the food pyramid and child nutrition as well as information on food safety, recalls, security issues, and other food-related news.
You should also plan to contact your state and local governments to make sure you know the licensing requirements and regulations you need to follow to start any kind of food-related business in your state or municipality. If you are dealing with liquor on any level, be sure to check with the states liquor commission and find out what rules you need to follow with regard to liquor sales or consumption.
Labeling and Packaging
When you create food products, you need to consider labeling and packaging from both marketing and regulatory standpoints. The government has all sorts of rules and regulations you need to follow when it comes to labeling, so make sure you have a thorough understanding of what is required for your particular product.
From a presentation standpoint, you should consider several things:
The label should be attractive and clearly describe what the customer is buying
The label design should be in keeping with the marketing style you want your business to convey
The packaging should be attractive and convenient to the consumer.
Both packaging and labeling should be appealing and effective, but dont get carried away and create something unnecessarily expensive whose costs will need to be passed along to the consumer. Unless there is an obvious benefit to consumers, they dont want to pay for labeling and packaging excesses; they want to pay for high-quality food.
Presentation
Presentation is a term typically reserved for the way a chef places the food on a plate before it is served to the customer. Colors, textures, portion size, garnishes are all taken into consideration. But presentation is important in any type of food-related business (or any business for that matter).
If you are running a roadside vegetable stand, using wooden baskets to display your produce is more attractive and fitting than putting it in plastic containers. Enticing office workers to buy the nuts you have for sale is easier if they are neatly arranged in plastic tubs and not tossed randomly in a cardboard box. It not only looks better to have a nice presentation, it sells better.
Perishables
One of the most difficult aspects of the food business is dealing with food that is perishable. With time, you will become increasingly skilled at estimating what you will need and will waste less. But in the beginning, it may become quite stressful as you throw away food products; it certainly isnt good for the bottom line! But, rest assured, you will become better at it. And to increase your proficiency from the start, learn as much as you can about projecting your needs. Chances are if you are going into the food business, you have worked in the food business for someone else. Pick their brains as much as possible about how to estimate inventory purchases to give yourself a running start with wasting as little food as possible.
Truth in Advertising
As mentioned earlier, you need to be cognizant of the regulations regarding labeling of food products. This includes being exacting about what is in your product; if it is salsa, for instance, be sure to list every ingredient. Not only is this the law, but there are serious concerns regarding food allergies that can be dangerous to some people. Peanuts have become widely known as a serious allergen for children, for instance; today it seems every food vendor whose product has even just been driven by a place that uses peanuts notes that on the label. You also want to indicate how the product is cooked: If you are selling homemade tortilla chips, for example, be sure to indicate whether they are baked or deep fried.