Devesh Bathla - Applying Metalytics to Measure Customer Experience in the Metaverse

Applying Metalytics to Measure Customer Experience in the Metaverse

• Devesh Bathla
  Chitkara Business School, Chitkara University, India
• Amandeep Singh
  Chitkara Business School, Chitkara University, India

A volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series Book Series

Published in the United States of America by IGI Global (an imprint of IGI Global) 701 E. Chocolate Avenue Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: cust@igi-global.com Web site: http://www.igi-global.com/reference

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Library of Congress Cataloging-in-Publication Data

Names: Bathla, Devesh, 1986- editor. | Singh, Amandeep, 1982- editor.
Title: Applying metalytics to measure customer experience in the metaverse
/ Devesh Bathla, and Amandeep Singh, editors.
Description: Hershey, PA : Business Science Reference, [2023] | Includes
bibliographical references and index. | Summary: "This book presents
research chapters on emerging trends into the metaverse that is
introducing new technologies and preparing users to interact within the
new dimension of the virtual universe"-- Provided by publisher.
Identifiers: LCCN 2022025444 (print) | LCCN 2022025445 (ebook) | ISBN
9781668461334 (hardcover) | ISBN 9781668461341 (paperback) | ISBN
9781668461358 (ebook)
Subjects: LCSH: Metaverse. | Data mining. | Business logistics. | Finance.
| Customer services | Web usage mining.
Classification: LCC TK5105.8864 .A66 2023 (print) | LCC TK5105.8864
(ebook) | DDC 004.6--dc23/eng/20220803
LC record available at https://lccn.loc.gov/2022025444
LC ebook record available at https://lccn.loc.gov/2022025445

This book is published under the IGI Global book series Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) (ISSN: 2327-5502 eISSN: 2327-5529)

British Cataloguing in Publication Data

A Cataloguing in Publication record for this book is available from the British Library.

All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher.

Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series Eldon Y. Li (National Chengchi University, Taiwan & California Polytechnic State University, USA) ISSN: 2327-5502

Business processes, services, and communications are important factors in the management of good customer relationship, which is the foundation of any well organized business. Technology continues to play a vital role in the organization and automation of business processes for marketing, sales, and customer service. These features aid in the attraction of new clients and maintaining existing relationships.

The Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series

addresses success factors for customer relationship management, marketing, and electronic services and its performance outcomes. This collection of reference source covers aspects of consumer behavior and marketing business strategies aiming towards researchers, scholars, and practitioners in the fields of marketing management.

The Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series(ISSN 2327-5502) is published by IGI Global, 701 E. Chocolate Avenue, Hershey, PA 17033-1240, USA, www.igi-global.com. This series is composed of titlesavailable for purchase individually; each title is edited to be contextually exclusive from any other title within the series. For pricing and ordering information please visit http://www.igi-global.com/book-series/advances-marketing-customer-relationship-management/37150. Postmaster: send all address changes to above address. Copyright 2022 IGI Global. All rights, including translation in other languages reserved by the pulisher. No part of this series may be reproduced or used in any form or by any means - graphics, electronic, or mechanical, including photocopying, recoreding, taping, or information and retrieval systems - without written permission from the publisher, except for non commercial, educational use, including classroom teaching purposes. The views expressed in this series are those of the authors, but not necessarily of IGI Global

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