Jerry Acuff - The New Model of Selling: Selling to an Unsellable Generation

The New Model of Selling

Thinking from the prospects perspective is one thing, but presenting a tactical and replicable way to create a clear sales structure that can win success in any industry, is another perspective completely.

What The New Model of Selling does so well is takes good ideas that make selling human, and gives them a tactical framework that is easy to follow and execute on. Its a work of simple sales genius with a methodology thats so aligned with how humans are naturally wired, that the process is seamless from connection to close.

Ryan Serhant , Founder and CEO of SERHANT and New York Times Best-selling Author

No matter who your customer is, the industry you serve, whether B2B, B2C or if its just plain persuading people in your everyday life The New Model of Selling demystifies and simplifies influence and persuasion giving anyone dealing with humans day to day, a word-class way to communicate.

Brendan Kane , Managing Director of Hook Point and Author of One Million Followers and Hook Point

For all those in-person, by-phone or online salespeople who become wracked with self-doubt since customers stopped behaving or buying like they used to The New Model of Selling explains WHY this is so! It also shows you how to fix it fast, and become wildly successful at your craft. This book approaches sales from an all-new, different direction and serves as a RED PILL that will open your eyes to a whole new world of possibility and unlimited earning potential.

Russell Brunson , Founder of Clickfunnels

The New Model of Selling by Acuff and Miner is a must-read for anyone in the business of persuading others. Far too many people in the business of influence have not been taught how to use what we know about human behavior to be truly persuasive. This book will give the reader ideas on how to dramatically reduce sales resistance and how to be far more effective in any persuasion situation.

Buzz Williams , Head Basketball Coach, Texas A & M

The New Model of Selling is a book only for people in sales who truly aspire to be seen by their customers and prospects as the consummate professional that is unlike the vast majority of people they have encountered in sales.

Shae Maughmer , Vice President and General Manager, Lundbeck Pharmaceuticals

Jerrys deep experience base and his unequaled ability to translate and teach selling skills, has changed my life, and Im confident he can change yours. Here, in The New Model of Selling , you get two of the worlds best sales experts guiding you on how to achieve genuine personal impact with your customers in our often bewildering digital and algorithmic world.

David Snow , Senior Vice President, Regeneron Pharmaceuticals

Coaches must be able to persuade, or they cant effectively recruit. The New Model of Selling is a terrific resource to help anyone wanting to be exceptional at communicating their value proposition in a no pressure, professional manner in order to succeed far more often than before.

Herb Sendek , Head Basketball Coach, Santa Clara University

Salespeople in any industry will find The New Model of Selling , (co-authored by two of the top sales experts in the world) to be a long overdue resource that will wipe out sales resistance and lead to far greater sales results than ever. Furthermore, the practical knowledge outlined in this book can be used by anyone in any business setting. The way it is broken down allows the reader to change some behaviors without sacrificing their own style.

Kelly Sullivan , Senior Vice President of Blue Stream Fiber

In a digital first world, consumers are just different. Analog sales methods are rendered obsolete and ineffective. The New Model of Selling holds the keys to success for meeting todays clients when, where, and how they want to be met. Leveraging neuroscience in our sales process has been transformational for us, and it will be for you too.

Casey Watkins , Co-Founder and CEO of Quility Insurance and Symmetry Financial Group

The New Model of Selling is necessary reading for anyone who sells anything. If youre a salesperson, entrepreneur or manage a team of salespeople, this book shows how to uncover nuggets of information about your prospects situation and problems that they didnt even know were there! In so doing it pioneers a new process of self-persuasion. Easy to learn and enjoyable to use. If you want better results, make this book your guide to greater sales success.

Gerhard Gschwandtner , CEO of Selling Power Magazine

JERRY ACUFF
JEREMY MINER

NEW YORK

LONDONNASHVILLEMELBOURNEVANCOUVER

The New Model of Selling

Selling to an Unsellable Generation

2023 Jerry Acuff, Jeremy Miner

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com

Proudly distributed by Ingram Publisher Services.

Morgan James is a proud partner of Habitat for Humanity Peninsula and Greater Williamsburg. Partners in building since 2006.

Get involved today! Visit: www.morgan-james-publishing.com/giving-back

This book is dedicated to the countless sales professionals and sales leaders who have had no choice but to learn, adopt and apply traditional selling techniques conceived in the dinosaur ages of selling.

This disservice has kept incomes stuck, spirits weary and the craft of selling reduced to little more than a rejection-rich numbers game in which only the strongest survive, and fewer still succeed.

Just because something works doesnt mean that it cannot be improved.

Shuri, Black Panther

Those of us in sales these days often find ourselves in an alternative universe thats not so marvelous. Think about it: our old-school, cold-called customer base was killed off years ago by the very technology that we rely on today for survival. The only thing technology hasnt replaced yet, thank goodness, is toilet paper, which still, today, remains an easy sale. We salespeople cannot be wiped away, however, and, while we are armed with the very tools that built the very first car, we find ourselves gazing out into a world of self-driving Teslas, trying to figure out how to keep up.

Shuri, the Princess of Wakanda, the mythical Marvel kingdoms tech guru, wasnt kidding, and she wasnt dubbed by some superhero goobers as the smartest character in the Marvel Cinematic Universe for nothing either. But, at the end of the day, especially in this day and age, not everyones as fortunate and fictional as Shuri, and they dont have a killer cocktail of genius and vibranium to assist them in their ascents to the throne of whatever kingdom they may be trying to conquer. For those of us in the sales biz, it can often feel like were the black-and-white Mighty Mouse fighting against an 8K RED Camera to Cloud Technicolor titan such as Captain America.