Stachenfeld - If You Want to Get Rich Build a Power Niche: And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work

Bruce is a creative thinker, visionary and thought leader. As a mega rainmaker in real estate, a marketing guru, a columnist, and the founder and managing partner of a highly respected top law firm in New York City, Bruce enjoys going for impossible goals and is happy to work hard to get them and, of great importance, he is not afraid to fail when he tries . For many years, Bruce did not have a marketing strategy . During these years, he just labored as a worker bee like others had and did what he was told. Through figuring out the magic of the Power Niche, he grew from a complete marketing disaster to great success, and did so ten years ago after forming his own firm, turning it into a multi-million dollar firm with more than 70 employees.

Bruce is a graduate of Tufts University, Summa Cum Laude, and Harvard Law School. Bruce is a columnist for Above The Law (ATL), which was ranked the #2 Most Influential Law Blog behind the SCOTUS blog by Business Insider. His first column on ATL was entitled Reinventing the Law Business. He started writing a different column in 2017 for ATL entitled Power Niche Marketing.

Within the real estate community, Bruce writes and publishes The Real Estate Philosopher regularly, which is dedicated to putting forth provocative, outside-the-box ideas in real estate worldwide.

Bruce has spent ten years on the Power Niche concept and has had utterly extraordinary results. He has gone from pretty much nothing to become one of the top (and maybe even the absolute top) real estate lawyer rainmaker in New York City. Due to the Power Niche concept, he is now famous both in the real estate industry and the real estate legal world.

I have some acknowledgements. These are people who deserve credit for helping me with this book:

FirstI would like to thank my wonderful wife, Ann, without whom, well, things just wouldnt be fun in my life and I would never have had the emotional strength to write this book. Also, Ann was a former Marketing Director for a Fortune fifty company and in that capacity learned a great deal about marketing, which she was good enough to impart to me. Indeed, sometimes when I thought I knew it all, Ann pointed out that I didnt and the insights were extremely useful.

SecondI would like to thank my children, Bethany and Kimberly. Kimberly is the family scientist in artificial intelligence and Bethany is the marketing guru. Both of them are a wealth of ideas and they are not shy about giving them to me.

ThirdI would like to thank my marketing team at Duval & Stachenfeld, to whom I have dedicated this book. This is Caitlin Velez, my Chief Marketing Officer, and Kristen McMaster, my Business Development and Client Relations Coordinator, who has worked with Caitlin for many years, often round-the-clock. Many of the ideas in this bookincluding the creation of the Power Niche itselfare credited to them.

FourthI have been extremely lucky in finding an incredible consultant in Jennifer S. Wilkov. Bottom line is if you want to write a book and get it published, there is no better person to start with than Jennifer. She is super smart and creative (which is useful). She is also not afraid to push me around when I need a good shove (which is even more useful). And her knowledge of the publishing world is extraordinary (which is even more useful still).

FifthI want to thank my friend Jay Bernstein for guiding me to the view that marketing was important in the first place and when I was down and out, not just picking me up, but instead inspiring me to do what needed to be done. Among other things, Jay led me to Court Chilton, who was without a doubt the finest marketing consultant I have met. His insights really opened my eyes to what marketing was all about. I would not be here without Jay and Court.

SixthI want to thank my clients, without whom, well, I guess I would have flopped so hard that I would hardly be in a position to write this book. Marketing is a love for me, but that love is mixed in with my love for my clients and helping them build their businesses and otherwise succeed in this often tough and unforgiving business world.

SeventhI want to thank my partners and other teammates at Duval & Stachenfeld for being my guinea pigs and putting up with my constantly experimenting on them and pretty much driving them crazy talking about Power Niches from (early) morning until (late) at night.

EighthI want to thank my friends for being my friends, listening to me, and giving me thoughts and ideas and support.

NinthI thank my mother for pushing and shoving me along the many times I really didnt want to be pushed or shoved. I certainly didnt love it at the time, but rules like No TV on weeknights inspired me to write a first fiction book at age 16. Thanks Mom!

TenthI want to thank David Hancock and the Morgan James team in helping me bring this work to life.

Eleventhand finallyI thank God for things I never take for grantedlike being born relatively intelligent, and with a fire to achieve great thingslike being in good health despite being near sixtyand having the friends, family, partners, colleagues and clients in my life, that inspire me to write and do good things.

Hire Bruce to speak to your group or organization or attend his workshop to learn more about:

• Power Niche Marketing
• PitchingHow to Prepare and Pitch With Incredible Skill and Success
• How to Get Clients and CustomersEverything from Networking to Bringing Them in the Door
• How to Start Out in Becoming a Rainmaker
• AdvancedYoure Already Successful and Know You Can Always Get BetterSecret Tips
• Strategic Marketing for Your Organization

Bruce is the best in the world at this.

He can take the worst marketer and make her/him into the best. Just do what he says.

Submit Inquiries to: https://brucestachenfeld.com/speaking-engagements

To continue to receive information from Bruce about Power Niche Marketing and much more, find Bruce at:

Twitter: @bstachenfeld

Twitter: @atlblog

LinkedIn: LinkedIn.com/in/bruce-stachenfeld

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Follow my BLOG at www.brucestachenfeld.com where you can find more articles and tips about Power Niche Marketing

To sign up for The Real Estate Philosopher Publication: http://dsllp.com/about/therealestatephilosopher/

After all, if you want to get rich, build a Power Nicheand do exactly what I say.

L et me start right in and explain what the Power Niche is all about.
Basically, marketing comes down to trying to come up with strategies to help the salespeople sell products or services to customers and clients. Most of the time marketers look at a large market and get excited with the theory that if I could only get 1% of the market, we would be really successful. But sadly, unless they are already entrenched in that market, their chance of getting any percentage of that market is remote, so this kind of thinking is a roadmap to failure.

The Power Niche, counterintuitively, turns this thinking on its head.

Instead of being a small fish selling a product or a service in an enormous pond where you have no ability to stand out or command pricing power, you create a much smaller pond where you are the only fish. Since you yourself have created this pond, you can achieve market dominance (i.e., monopoly power) in it and, therefore, you can also achieve pricing power. You then invite customers into your smaller pond. Although there are a lot fewer customers in your smaller pond than there were in the bigger pond, these customers have a higher desire for your product and will eagerly pay a higher price due to your market dominance, since you are effectively the only game in that smaller pond.