Hemali Dassani - Marketing Alternative Investments

The market for raising private capital funds is opaque and frequently mysterious. This book seeks to clearly explain the nature of the key parties and institutional features of this market, and should be very valuable to potential fund managers.

Josh Lerner,

Jacob H. Schiff Professor, Harvard Business School

This comprehensive and insightful book offers essential information that will help readers navigate the complex, important, and often exhausting capital formation process.

Barry S. Volpert,

Co-Founder and Chief Executive Officer, Crestview Partners

Successful manager selection is one of the critical components to long-term outperformance for institutional investors. However, before an institution can even assess a manager, it has to get into the funnel to be screened. Marketing Alternative Investments offers a clear road map to managers and marketers that will help them gain access to discriminate sources of capital that look for the early signs of partnership and alignment that comes with an investor-centric approach.

Kim Lew,

President and Chief Executive Officer of the Columbia Investment Management Company

I started out thinking all you needed was a good use of funds to have a good source of funds. This practitioners guide is a readable roadmap to an increasingly complex and rapidly changing market.

Dick Cashin,

Founder and President, One Equity Partners

Fundraising is one of the most crucial processes in alternative assetsand this book provides the frameworks to make it highly actionable, even for those with no prior fundraising experience. For experienced marketers, it provides fresh and insightful perspectives on an ever-evolving field.

Frida Einarson,

Partner and Head of Investor Relations, Verdane

Marketing Alternative Investments takes a holistic and practical approach to fundraising. The book provides a very comprehensive guide to a challenging aspect of fund management and real-life tactical solutionsmaking it a must read for both fund managers and fundraisers.

Daphne Dufresne,

Managing Partner, GenNx360

This book demystifies the arcane world of marketing to an immense but very nuanced pool of capital. Investors in alternatives are becoming ever more sophisticated, and selective about the managers they back going forward, especially with the steep and broad-based market selloff in the last 12 months. A must-read for not just first-time funds but also fund marketers with large IR teams who may need a refresher on latest trends in their customer base and sources of capital they may have overlooked.

Sumit Pande,

former Head of Technology, Media & Telecom Investments, Qatar Investment Authority Advisory, USA

Alternative investments, strictly speaking, are no longer alternative. They are now mainstream. Two countercurrents are at play here. On the one hand, the industry is consolidating. On the other hand, new superstar managers are emerging. And investors are getting more demanding. If you have ambitions in this area, this book is a good guide on how to navigate fundraising.

Gaurav Dalmia,

Chairman, Dalmia Group Holdings

Insightful, practical, and comprehensive. This thorough guide is an essential read for anyone looking to learn the state of the art in fundraising for alternative investments today.

Martin Brand,

Head of North America Private Equity and Global Co-Head of Technology Investing, Blackstone

Alternative asset fundraising has evolved considerably in the last few decades, and this book is a well-written guide that explores the latest thinking. A valuable read for both experienced practitioners and fledgling marketers alike, whether while raising new money or better comprehending an important part of the fund life cycle.

Sundip Murthy,

Partner, Norwest Equity Partners

Having been in private equity for over 25 years, this is one of the rare books that gives some clarity to the opaque world of fund raising. Anyone thinking about raising capital should read itbe it the investment professional who is looking to start a firm or the marketing person charged with fundraising. The field is getting more crowded, and going to market as smart as possible and with a plan can mean the difference in a successful fundraise or not.

Ray Whiteman,

Co-Founder and Managing Partner, Stellex Capital Management

This practical guide offers invaluable advice in one of the most important aspects of fund successearning investor confidence and building trust though effective communication and partnership. Its a unique and essential reference for anyone working in private equity and alternative investments.

Laila Worrell,

CEO, Harvard Business Publishing, private equity senior advisor and former portfolio company CEO

With unprecedented numbers of managers coming to market for re-ups as well as new managers competing for capital from the same investors, Marketing Alternative Investments is a timely and relevant book for any manager, large or small, looking to succeed in an overcrowded marketplace.

Marvin S. Rosen,

shareholder, Greenberg Traurig, LLP

Marketing Alternatives Investments provides a detailed guide for private equity, venture capital, and hedge fund managers, marketers, and placement agents to successfully navigate the challenges and nuances of fundraising.

Michael Oshiro,

CEO, CapLink Securities

Talent is at the core of any successful fund enterprise. That applies to a funds investment team, their portfolio companies, and also to the operations and fundraising functions of an alternatives firm. Marketing Alternative Investments is an authoritative guide for alternative investment funds, especially as they address their senior talent requirements. The book discusses the process of fund marketing and ways to develop highly sought-after marketing talent. Highly recommended!

Craig Buffkin,

Managing Partner Buffkin/Baker (former Global Chairman, Panorama Search)

Hemali Dassani and Nandu Kuppuswamy have managed to make the complicated understandable. This book goes a long way to demystifying one of the foundational aspects of alternative investments.

Steven Siegel,

Partner & Chief Operating Officer, KSL Capital Partners

Copyright 2023 by Hemali Dassani and Nanda Kumar Kuppuswamy. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-463045-5
MHID: 1-26-463045-X

The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-462764-6, MHID: 1-26-462764-5.

eBook conversion by codeMantra
Version 1.0

All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.