Casey B. Hart - The Evolution and Social Impact of Video Game Economics
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Publisher: Lexington Books
Publication Date: July 13, 2017
ISBN: 978-1-4985-4341-5 (cloth)
ISBN: 978-1-4985-4342-2 (electronic)
Request #1575299792.38597
Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer.
The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions.
Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.
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The Evolution and Social Impact of Video Game Economics
Studies in New Media
Series Editor: John Allen Hendricks, Stephen F. Austin State University
This series aims to advance the theoretical and practical understanding of the emergence, adoption, and influence of new technologies. It provides a venue to explore how New Media technologies are changing the media landscape in the twenty-first century.
Titles in the Series
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media,edited by John Allen Hendricks
Blogging: How Our Private Thoughts Went Public,by Kristin Roeschenthaler Wolfe
Beyond New Media: Discourse and Critique in a Polymediated Age,edited by Art Herbig, Andrew F. Herrmann, and Adam W. Tyma
Communicating User Experience: Applying Local Strategies Research to Digital Media Design,edited by Trudy Milburn
Navigating New Media Networks: Understanding and Managing Communication Challenges in a Networked Society ,by Bree McEwan
Globalizations Impact on Cultural Identity Formation: Queer Diasporic Males in Cyberspace,by Ahmet Atay
Social Media: Culture and Identity,edited by Kehbuma Langmia and Tia Tyree
Swipe Right for Love: The Impact of Social Media in Modern Romantic Relationships,edited by Narissra M. Punyanunt-Carter and Jason S. Wrench
The Evolution and Social Impact of Video Game Economics,edited by Casey B. Hart
The Evolution and Social Impact of Video Game Economics
Edited by Casey B. Hart
LEXINGTON BOOKS
Lanham Boulder New York London
Published by Lexington Books
An imprint of The Rowman & Littlefield Publishing Group, Inc.
4501 Forbes Boulevard, Suite 200, Lanham, Maryland 20706
www.rowman.com
Unit A, Whitacre Mews, 26-34 Stannary Street, London SE11 4AB
Copyright 2017 by Lexington Books
All rights reserved.No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the publisher, except by a reviewer who may quote passages in a review.
British Library Cataloguing in Publication Information Available
Library of Congress Cataloging-in-Publication Data Available
ISBN: 978-1-4985-4341-5 (cloth : alk. paper)
ISBN: 978-1-4985-4342-2 (electronic)
TM The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI/NISO Z39.48-1992.
Printed in the United States of America
Casey B. Hart
The initial vision for this book had a primary focus on several key motivational economic mechanisms and practices that have evolved over the last decade (roughly 2006 to 2016) within the video game industry from a game design and media effects perspective. Demographic shifts in consumers and players of video games have resulted in profound changes in the way business is done. New technology, new analytical tools, and new opportunities for independent developers have changed the landscape of an industry once dominated by monolithic AAA developers holding immense sway over what was available to gamers. Initially, this book was proposed as a somewhat technicaland in retrospect potentially dryexplanation of how these game design and motivational factors influenced and changed the video game industry over the last ten years.
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