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Dwight McNeill - A Framework for Applying Analytics in Healthcare: What Can Be Learned from the Best Practices in Retail, Banking, Politics, and Sports

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Dwight McNeill A Framework for Applying Analytics in Healthcare: What Can Be Learned from the Best Practices in Retail, Banking, Politics, and Sports
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In A Framework for Applying Analytics in Healthcare, Dwight McNeill shows healthcare analysts and decision-makers exactly how to adapt and apply the best analytics techniques from retail, finance, politics, and sports. McNeill describes each method in depth, presenting numerous case studies that show how these approaches have been deployed and the results that have been achieved. Most important, he explains how these methods can be successfully adapted to the most critical challenges you now face in your healthcare organization. From predictive modeling to social media, this book focuses on innovative techniques with demonstrated effectiveness and direct relevance to healthcare. Youll discover powerful new ways to manage population health; improve patient activation, support, and experience of care; focus on health outcomes; measure what matters for team performance; make information more actionable; and build more customer-centric organizations.

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A Framework for Applying Analytics in Healthcare

What Can Be Learned from the Best Practices in Retail, Banking, Politics, and Sports

Dwight McNeill

Vice President, Publisher: Tim Moore
Associate Publisher and Director of Marketing: Amy Neidlinger
Executive Editor: Jeanne Levine
Operations Specialist: Jodi Kemper
Marketing Manager: Megan Graue
Cover Designer: Alan Clements
Managing Editor: Kristy Hart
Senior Project Editor: Betsy Gratner
Copy Editor: Cheri Clark
Proofreader: Paula Lowell
Senior Indexer: Cheryl Lenser
Compositor: Nonie Ratcliff
Manufacturing Buyer: Dan Uhrig

2013 by Dwight McNeill

Published by Pearson Education, Inc.
Publishing as FT Press
Upper Saddle River, New Jersey 07458

FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, .

Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America

First Printing June 2013

ISBN-10: 0-13-335374-5
ISBN-13: 978-0-13-335374-7

Pearson Education LTD.
Pearson Education Australia PTY, Limited.
Pearson Education Singapore, Pte. Ltd.
Pearson Education Asia, Ltd.
Pearson Education Canada, Ltd.
Pearson Educacin de Mexico, S.A. de C.V.
Pearson EducationJapan
Pearson Education Malaysia, Pte. Ltd.

Library of Congress Control Number: 2013936150

Praise for A Framework for Applying Analytics in Healthcare

Dwight McNeill draws an elegant map to strengthen healthcare composed of insights drawn with wit and imagination from four different sectors. The diverse roles of the consumer, customer, member, and constituent in each sector offer new approaches to reforming healthcare that better meets the needs of patients and families.

Jessie Gruman, President and Founder, Center for Advancing Health

Harnessing the power of health information technology can help transform our healthcare system into the high-quality, patient-centered, and efficient system we need. Dwight shows how healthcare decision makers can learn from the best practices of other industries and use the power of electronic health records and data analytics to improve care and quality.

U.S. Senator Sheldon Whitehouse, State of Rhode Island

Sharing analytical ideas within companies is commonplace, but McNeills brainstorm is that healthcare analytics can benefit greatly from adopting ideas from other industries. If youre in healthcare, youll find that seemingly intractable challenges have already been solved elsewhere. This book will open your eyes to a new set of possibilities.

Thomas H. Davenport, Visiting Professor, Harvard Business School

Learning from outside your field holds an untapped potential for dramatically improving your performance. This book provides that knowledge and is practical, insightful, and a must-read for the healthcare leaders seeking to transform their organizations.

Maulik Joshi, Ph.D., President, Health Research and Educational Trust

One of the hottest topics in business education today is how to harness big data for big business results. This book takes the reader on a journey deep into five industries and provides insights and recommendations on how to leverage analytics in very unique and productive ways.

William ONeill, Dean of the Sawyer School of Management, Suffolk University

The healthcare industry has a lot to learn from paying attention to the work of other industries. Dwight McNeill has given us a road map for this critical journey. His insights are fresh and compelling. His notion of a Chief Analytic Officer (CAO) is timely. Analytic power will be the fuel for the future, and Dwights framework provides the platform for a ready understanding of the details. Kudos to McNeill for this far-reaching work. I hope it is not too late for our industry to benefit!

David B. Nash, MD, MBA, Founding Dean, Jefferson School of Population Health, Thomas Jefferson University

Dwight McNeill has emerged as an important voice pushing the U.S. healthcare industry to apply innovations learned in other domains to solve some of our persistent operational challenges. In particular, the value and applications of innovative analytics have proven transformative in areas such as finance and retail. Dwight has consistently promoted the notion that healthcare can and must similarly embrace these opportunities in order to thrive through the current period of reform and change. We ignore his voice at our own peril as analytics may well prove to be a key differentiator between healthcares future winners and losers.

Tariq Abu-Jaber, Vice President of Medical Informatics, Harvard Pilgrim Health Care

Dwight McNeill not only makes the cogent proposition that the path toward a more efficient, effective, and equitable healthcare system is achievable, but he offers tangible practices, tools, and processes that are immediately applicable to every healthcare decision maker. A Framework for Applying Analytics in Healthcare is skillfully researched and makes recommendations that are both innovative and logical. Dwights comparison and adaptation of analytic sweet spots from the banking, retail, political, and sports sectors are incredibly relevant to todays fast-paced, data-driven information culture. The Health Improvement Capabilities Scorecard (HICS) has the potential to revolutionize how we can turn our current, unsustainable sick care system into a healthcare system, where everyone from hospitals, health plans, physicians, governments, and, most importantly, the patient will benefit.

Mark Marino, Executive Director, Health Leads Boston

Dwights model of adopting analytic strengths from diverse industries to transform healthcare holds infinite possibilities for innovation in every industry. It is the foundation for harnessing todays big data and robust analytic platforms to develop tomorrows products and services that will benefit consumers while growing and transforming business.

Marcia Tal, former Executive Vice President, Citigroup, and Founder of Tal Solutions

In this book, Dwight has achieved what others only talk abouthes translated towering analytics successes from other industries to healthcare. In an engaging way, he walks through the current challenges in healthcare analytics and is careful not to lose you in the jargon. Next, he deftly highlights the analytics challenges of four industries, highlighting the analogs to healthcare. He ends by synthesizing these observations into adaptations for healthcare and a framework for deploying analytics innovations. This book will help us to stop just talking about applying best practices from other industries and actually do it.

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