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Ralph Heath - Celebrating Failure: The Power of Taking Risks, Making Mistakes and Thinking Big

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Celebrating Failure: The Power of Taking Risks, Making Mistakes and Thinking Big: summary, description and annotation

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Failure has a lot to teach, and Heath tells business leaders to use it creatively.Take this smart book off the shelf.
--TIME Magazine
For those executives who may be somewhat skittish about allowing the cracks in their armor to appear, Celebrating Failure is a great tutor. It provides the much-needed reminder that achievement is forged in the fires of failure. If one can stand the heat, the result, like Celebrating Failure itself, is pretty impressive.
--Soundview Executive Book Summaries
Heath deserves praise for understanding the power of story as a means to capture attention and the necessity of brevity in maintaining attention. Celebrating Failure features short tales that readers can quickly read and ponder over for hours afterward.
--Smart Business
People from every walk of life can learn something from Celebrating Failure. Encouraging originality, responding to changes, and thinking big are just some of the approaches Heath advocates to help people learn from failure and achieve their dreams.
--U.S. Senator Russ Feingold

Fear of failure is perhaps the worst affliction a manager can have because it leads to creative paralysis and inhibited growth. Despite all the clichs coming from higher management, most managers know that mistakes are more often punished than rewarded. Into this cultural reality now comes Ralph Heaths reassuring words about failure not only as a teacher but as a power that leads to greater success. I highly recommend this helpful book.
--James Autry, author of The Servant Leader

Celebrating Failure is the definitive how-to manual for leaders seeking to embrace the power of failure as a learning tool to improve their organizations and achieve ever-greater goals. The business world (and, lately, the political arena) is convinced that the number one topic is change. Heath posits that it might well be failure, because if you do it right, failure can become a launching pad for change.

Heath contends that positive failures are not only necessary steps on the path to success, but encourage greater freedom to take risks in pursuit of ones life goals. This counterintuitive but powerful title includes:
* Engaging stories of real-life business and personal failure experiences.
* Practical steps to apply each chapters lessons and change your approach to risk-taking and failure.
* Positive, effective ways to eliminate the fear of failure that can hold you back in todays competitive, fast-changing world.

Heaths insightful stories lay out his own failures and reveal his human side as a son, father, athlete, and business leader.

Ralph Heath: author's other books


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Table of Contents People from every walk of life can learn something from - photo 1

Table of Contents

People from every walk of life can learn something from Ralph Heaths Celebrating Failure. Heaths book tells us how even the toughest failures can, in the end, fuel tremendous success. Encouraging originality, responding to changes, and thinking big are just some of the approaches Heath advocates to help people to learn from failure and achieve their dreams.
U.S. Senator Russ Feingold

Fear of failure is perhaps the worst affliction a manager can have because it leads to creative paralysis and inhibited growth. And the fear is understandable. Despite all the clichs coming from higher management, such as, We reward mistakes, and If youre not making mistakes, youre not trying hard enough, most managers know that mistakes are more often punished than rewarded. Into this cultural reality now comes Ralph Heaths reassuring words about failure not only as teacher but as a power that leads to greater success. I highly recommend this helpful book.
James A. Autry, author of The Servant Leader: How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance

There is no better way to learn than by experience. Celebrating Failure shows how we can learn from our so-called failures to build a path to success. Ralph has found a fresh approach that will reduce the fear of failure and increase your confidence. I highly recommend this book for any sales professional.
Jeff Thull, author of Mastering the Complex Sale and Exceptional Selling
Ralph Heath shows how and why you cant go far with a small idea. He and the firm he built personify the power of taking risks and thinking big, built on the philosophy that the more mistakes youre willing to make, and the faster you learn, the better you get.
Tim Williams, founder of Ignition Consulting Group and author of Take a Stand for Your Brand: Building a Great Agency Brand From the Inside Out

Heaths account of failure and triumph is joyful and inspiring. His personal journey with failure and success is applicable to both school and business leaders. Helping students to succeed is fraught with failure, but viewing these failures as a necessary precursor to success is inspiring. If ever school leaders needed inspiration, it is today. Heaths account makes me want to share my own failures with him, experience his warm and encouraging response, and try once again to make a difference in the lives of the next generation.
Susan H. Alexander, district administrator, Markesan District Schools, Markesan, Wisconsin

Given the pace of change in todays business environment, developing a culture of intelligent risk-taking is no longer an option. It is merely the ante to keep pace with changes in your industry, your competition, and your customers. The practical approaches outlined in Celebrating Failure can help you develop a healthy environment of risk-taking that is essential today and into the future.
Gregg Billmeyer, senior director, staff operations, Office of the President and CEO, Anheuser-Busch Companies, Inc.
Most of us focus on avoiding failure, so we take as few chances as possible. But for Ralph, failure is always a genuine option. Which is probably why he created such an interesting and successful company. Ralphs book will help every professional who most probably spends his or her life focused on avoiding failure to finally embrace it and become more successful by doing so.
Robb High, business development consultant to the agency industry, former COO of Kirshenbaum Bond + Partners

Forget the fear, the embarrassment, and the guilt typically associated with failure and see how it can be your greatest tool in achieving success.
Terry Gillette, founder and former president of The Company Store

Everyone has heard these pithy statements about embracing failure found on inspiring posters, or in graduation cards: Better to have tried and failed than never to have tried. Nothing ventured, nothing gained. But few know how to live those statements. In Ralph Heaths book, Celebrating Failure, he turns poster into practice by providing a brilliant discourse on building a corporate culture that takes you beyond those simple statements.
Taggert J. Brooks, associate professor of economics, University of Wisconsin-La Crosse
For the small business owner like me, Ralph Heaths message is clear: To succeed one must not strive to avoid failure but rather expect and celebrate when it appears, as it must. He provides clear thinking as to why perfection is not to be expected, and, in fact, must not be sought. Celebrating Failure will change your way of seeing the world.
Joe Friel, president, TrainingBible Coaching, LLC, and TrainingPeaks, LLC

An open and honest assessment of 30 years in management. Reading Celebrating Failure should quell the fears of the new hire and re-open the learning curve of the seasoned executive.
David F. Vite, president and CEO, Illinois Retail Merchants Association

Ive come to know Ralph through our local racing cycling community, a group of people for whom failure is definitely not embraced! After reading the book, youll understand why we appreciate his participation and the perspective he brings. He possesses the ability to look at things differently and makes you stop and think and ask, Why? Enjoy the stories and his humor. We do.
Dan Paulus, vice president, sales and marketing, Digital Technology International

Celebrating Failure is a blueprint for success. Thanks for a great read!
Tony Stella, investment advisor, Stifel, Nicolaus & Company
Celebrating Failure is a must-read for educators. Ralph Heaths examples and stories should encourage any executive or administrator to acknowledge failure as a way to grow and learn. He clearly illustrates that failure can teach you to succeed. There is so much good information for school administrators and parents, which would hopefully be passed on to kids.
Ann Mullally, retired school principal, Lawton Chiles Elementary School, Gainesville, Florida (2003 National Distinguished Principal)

Celebrating Failure is dedicated to my wife Joni who patiently listened and - photo 2

Celebrating Failure is dedicated to my wife, Joni, who patiently listened and offered encouragement, corrected my grammar and spelling, and whose profound sense of kindness contributed to keeping a young marketing guy grounded in a business world where many have lost their way.
Acknowledgments
I want to thank all my former associates at Ovation Marketing throughout the past 30-plus years for their contributions to Celebrating Failure. Whether they were aware of it or not, they provided the inspiration, as this book is mostly about their efforts to thrive on the worlds advertising stage from a remote location in a small town in the middle of nowhere. My associates were, and still are, a courageous group of individuals who continue to make a mark in the world of advertising or on their new career paths.
Sara Derksen, a copywriter at Ovation, encouraged me for many years to finish what I had started, and without her insights, editing, and insistence on a schedule, I fear the book might have remained one of those unaccomplished dreams, right up there with my live, in concert guitar performance (which remains at the top of my dreams to be completed). Perhaps some dreams are better left as aspirational, while for others the clock has run out, such as pitching in the ninth inning of the seventh game of the MLB World Series, with the bases loaded. The body has unwillingly succumbed to the aging process, but the mind never will.
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