David Nettleton - Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects

David Nettleton

Acquiring Editor: Andrea Dierna

Editorial Project Manager: Kaitlin Herbert

Project Manager: Punithavathy Govindaradjane

Designer: Matthew Limbert

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Library of Congress Cataloging-in-Publication Data

Nettleton, David, 1963

Commercial data mining : processing, analysis and modeling for predictive analytics projects / David Nettleton.

pages cm

Includes bibliographical references and index.

ISBN 978-0-12-416602-8 (paperback)

1. Data mining. 2. ManagementMathematical models. 3. ManagementData processing. I. Title.

HD30.25.N48 2014

658.056312dc23

2013045341

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-0-12-416602-8

Printed and bound in the United States of America

14 15 16 17 18 10 9 8 7 6 5 4 3 2 1

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Dr. David Nettleton is a contract researcher at the Pompeu Fabra University, Barcelona, Catalonia, Spain, and at the IIIA-CSIC, Bellaterra, Catalonia, Spain.

I would first like to thank the reviewers of the book proposal: Xavier Navarro Arnal, Dr. Anton Dries (KU Leuven, Belgium), Tim Holden (Imagination Technologies, United Kingdom) and Colin Shearer (Advanced Analytic Solutions, IBM). Second, I would like to thank the reviewers of the book manuscript: Dr. Vicen Torra (IIIA-CSIC, Catalonia, Spain), Tim Holden, Dr. Anton Dries, Joan Gmez Escofet (Autonomous University of Barcelona, Catalonia, Spain), and the anonymous reviewers for their suggestions, corrections, and constructive criticisms, which have helped enhance the content.

Third, I would like to thank the following people and companies for their permission to adapt and include material for the book: IBM, Newprosoft, Professor Ian Witten, Dr. Ricardo Baeza-Yates (Yahoo! Research and Pompeu Fabra University, Catalonia, Spain), Dr. Joan Codina-Filba (Pompeu Fabra University, Catalonia, Spain), Dra. Liliana Caldern Benavides (Autonomous University of Bucaramanga, Columbia), and Nstor Martinez.

I would also like to thank Kaitlin Herbert and Andrea Dierna of Morgan Kaufmann Publishers for their belief in this project and their support throughout the preparation of the book.

Finally, I would like to thank my supporting institutions: Pompeu Fabra University, Catalonia, Spain, and the IIIA-CSIC, Catalonia, Spain.