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Alan Gregerman - Surrounded by Geniuses: Unlocking the Brilliance in Yourself, Your Colleagues and Your Organization

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Alan Gregerman Surrounded by Geniuses: Unlocking the Brilliance in Yourself, Your Colleagues and Your Organization
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Surrounded by Geniuses: Unlocking the Brilliance in Yourself, Your Colleagues and Your Organization: summary, description and annotation

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Winner of the Axiom Award for best leadership book

Praise for Dr. Alan S. Gregerman and Surrounded by Geniuses

No one needs a me-too anything-great companies learn to transform customers into fans. Surrounded by Geniuses can help you begin your quest for the next great idea. It is an important and enjoyable read.
-Vernon H. Hill, Founder, Chairman, and CEO, Commerce Bank

Dr. Gregerman has made an important contribution to our understanding of the power of each of us and our organizations to innovate, create, and do so much more. His ideas are clear, concrete, and surprising in their originality. Surrounded by Geniuses is a book for anyone struggling to get beyond incremental thinking.
-Dan Scheinman, General Manager, Cisco Media Solutions Group, Cisco Systems

How many times have you arrived at work, exchanged greetings with your colleagues, attended a meeting or two, and then sat down at your desk overcome by the incredible feeling that you were surrounded by geniuses?

If youre like most people, caught up in the stress of work and everyday life, the answer is a resounding never! But thats all about to change.

In Surrounded by Geniuses, Alan Gregerman presents a revolutionary guide to personal, professional, and organizational success based on two powerfully simple ideas: First, that there is genius hidden in all of us. And second, that we are surrounded by a world filled with genius that can be used to transform any company or organization in order to deliver compelling customer value.

So grab your curiosity and your most comfortable shoes. Its time for a remarkable trip to your future success!

Visit the Surrounded by Geniuses blog for more ideas and insight on unlocking brilliance in yourself, your colleagues, and your organization.
www.alangregerman.typepad.com

Alan Gregerman: author's other books


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Copyright Copyright 2007 2010 by Alan S Gregerman Cover and internal design - photo 1
Copyright Copyright 2007 2010 by Alan S Gregerman Cover and internal design - photo 2
Copyright

Copyright 2007, 2010 by Alan S. Gregerman

Cover and internal design 2010 by Sourcebooks, Inc.

Cover and internal illustration James Yang

Internal photos Corbis, Girl Scouts of the USA, Marvel Comics, PhotoDisc, Punchstock

Sourcebooks and the colophon are registered trademarks of Sourcebooks, Inc.

All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systemsexcept in the case of brief quotations embodied in critical articles or reviewswithout permission in writing from its publisher, Sourcebooks, Inc.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. From a Declaration of Principles Jointly Adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations

All brand names and product names used in this book are trademarks, registered trademarks, or trade names of their respective holders. Sourcebooks, Inc., is not associated with any product or vendor in this book.

Published by Sourcebooks, Inc.

P.O. Box 4410, Naperville, Illinois 60567-4410

(630) 961-3900

Fax: (630) 961-2168

www.sourcebooks.com

Library of Congress Cataloging-in-Publication Data

Gregerman, Alan S.

Surrounded by geniuses : unlocking the brilliance in yourself, your colleagues, and your organization/ Alan S. Gregerman.

p. cm.

1. Success in business--United States. 2. Customer services--United States. 3. Organizational effectiveness. 4. Public relations--United States. 5. Leadership--United States. I. Title.

HF5386.G767 2007

658.409--dc22

2007010915

Table of Contents
Dedication

To Lisa, Sara, Carly, and Noah

you make every journey a source of wonder and possibilities.

And to everyone who believes there is a better way

to do the things that matter most.

Preface to the
Paperback Edition

Greetings. Its been three years since Surrounded by Geniuses was originally published, and in that time the need to unlock the brilliance in ourselves, our colleagues, and our organizations has become even more imperative. Economic challenges, increased competition from around the globe and around the corner, and the growing role of the internet, new media, and information technology in nearly every aspect of commerce have caused even the most successful companies to rethink the way they do business. Add to this the changing nature of the relationship between employees and organizations, and it becomes even clearer why we need fresh thinking if we are going to continue delivering the products, services, solutions, and experiences our customers deserve.

Again in this evolving backdrop, the two essential ideas in the book are now resonating with even more organizations. First, they are recognizing the importance of tapping the talents of all their peoplefrom leaders to frontline employeesand engaging them in work that really matters. We will never win consistently in business or any organization if we fail to see everyone as a potential source of innovation and demonstrate our belief in their ability to make a difference, or if we do not make the connection between their work and a bigger purposea purpose that revolves around building stronger relationships with colleagues and customers and delivering greater value to those we have the privilege to serve. In this regard, Im happy that Surrounded by Geniuses has been part of a very useful debate on the nature of corporate innovation and the powerful role that all of us can playgiven the right circumstancesin creating new ideas that matter and improving top- and bottom-line performance.

Second, a growing number of companies and organizations are finally understanding the logic of casting a much wider net in the search for ideas and insights that can improve the way we operate, the things we offer, and the nature of the customer experience. The days of looking very narrowly at our own expertise and the best practices of our industry are over. The most thoughtful businesses are hard at work searching for the very best thinking wherever it might be, and Surrounded by Geniuses has become a helpful companion on the journey. In fact, I have been delighted to find that many leading companies across a wide range of industries are using the book and its ten core chapters as a straightforward way to regularly stretch their thinkingasking business units and teams to look at each of these big ideas as a starting point in their quest to be different, more valuable in serving their customers, and more innovative and skillful internally. And many companies have also offered the book as a gift for long-term employees, new hires, and key partners in an effort to nurture or maintain their freshest thinking on important challenges and opportunities.

I should also note that the web and other dramatic changes in the ways that all of us are learning, communicating, and accessing ideas are making Surrounded by Geniuses even more essential and valuable today. For the first time ever, nearly all of us have the ability to discover insight and inspiration from practically any corner of the earth with the click of a mouse and use it to drive knowledge and create far more meaningful customer experiences. What we often lack is the clear guidance that this book brings to the task of being open, curious, and more engaged with the world around us. These hidden talents or gifts, enhanced by technology, are our secret weapon in leading our companies and organizations in these exciting but complicated times.

During the past three years Ive had the pleasure of talking about the book with more than sixty thousand people in speeches and seminars across the globe. Through these exchanges it has been particularly rewarding to see how the fundamental ideas of unlocking genius and being curious about the world around us have struck a universal cordtranscending place, culture, and language. It has also been rewarding to see how businesses everywhere have used Surrounded by Geniuses as just the right spark for becoming more remarkable and successful than they ever dreamed possible. Knowing that the book is making a difference is one of the greatest rewards of being an author. The other is having the chance to learn from so many readers who have taken the time to call or write to share their genius.

Many thanks!

Alan S. Gregerman

Silver Spring, Maryland

Summer 2010

Preface to the
First Edition

Greetings and welcome to Surrounded by Geniuses, a book about the real potential that each of us, and the companies and organizations we work in, has to accomplish new and brilliant things...even if we havent ever done them before.

To set the stage, let me start with a couple of essential questions. Asking questions is at the heart of this book and the key to unlocking new ideas and delivering greater value to customers.

First:

How many times have you arrived at work, exchanged greetings with your colleagues, conversed at the coffeepot or water cooler, attended a meeting or two, and then sat down at your desk overcome by the incredible feeling that you were surrounded by geniuses? If youre like most people, the answer is never. In fact, when asked in a large group, this simple question causes most people in companies and organizations to laugh hysterically.

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