Donal Daly - Account Planning in Salesforce. Unlock Revenue from Big Customers to Turn Them into Bigger Customers

Praise for ACCOUNT PLANNING in SALESFORCE

Donal uncovers the vast advantages of Account Planning done right and shows how our own client intimacy approach has benefitted from getting closer to our customers.

Patricia Elizondo, Senior Vice President, Xerox Corporation

Companies around the globe are transforming the way they connect with customers. ACCOUNT PLANNING in SALESFORCE contains valuable advice on how to use Account Planning methodology in Salesforce to accelerate revenue growth. It is a great example of how our partners are leveraging the power of the Salesforce platform to provide customers with the right tools to accelerate their success in the cloud.

Ron Huddleston, Senior Vice President, ISV & Channel, salesforce.com

Unlike most books on this topic, Donal grounds his recommendations in the context of modern B2B sales, where customers armed with massive amounts of information and advice can afford to engage salespeople later and later in the purchase decision. In this world, an insight-based approach must serve as the backbone of a powerful Account Plan. And, as Donal demonstrates, there are no shortcuts to getting this right. This book is required reading for those of us who want to keep selling and avoid the trap of order-taking.

Matthew Dixon, Executive Director Sales & Service Practice, CEB and co-author of The Challenger Sale

Even a dyslexic, A.D.D., former CEO like me found it to be a compelling relevant read Love the statistical back up Practical and relevant Ive turned around over a dozen sales teams in my career and the content provided in this book is the basis for that success. Daly nailed it!

Ken Bado, former CEO, Marklogic and EVP, Autodesk

A must-read for all sales professionals working in a salesforce.com environment! Account Planning is a core sales skill that requires a disciplined approach and ongoing care and maintenance. The book not only teaches the how, but why proper Account Planning will drive bigger and stronger sales opportunities.

Matthew L. Cox, Senior Director, Sales Strategy and Operations, Hewlett-Packard

All too often Account Planning is a once-a-year effort that gathers dust on the shelf. Use Donal Dalys ACCOUNT PLANNING in SALESFORCE to help transform this critical activity into a usable, customer-centric approach to growing loyal relationships all year long.

Bob Thompson, Founder / CEO, CustomerThink Corp.

Donals unique combination of methodology expertise and smart software comes to life in this book. It is filled with priceless nuggets. If you want to operationalize Account Planning, this is the best roadmap Ive seen. I encourage all sales professionals to follow it.

Carol Burch, former Global SVP, CRM Clear Vision Program, SAP

A practical guide that embraces the modern world of global Account Management with a refreshing balance of integrity, knowledge, expertise, and humor. Dalys business acumen is evident as he clearly articulates what it takes to maximize revenue from Large Accounts. A must read and, dare I say it, an enjoyable read

Padma Rao, Director Sales Enablement, Akamai

This book is a no-brainer for sales reps and sales executives who want to maximize revenue from large accounts. Its filled with practical strategies you can implement right away.

Jill Konrath, author of SNAP Selling and Selling to Big Companies

Account planning must live and breathe as part of how you run your business. It needs to become part of your culture, and should be integrated into your overall business cadence. If you want to drive the right culture and cadence for Account Planning in your business, this book is a blueprint to start with.

Peter Jofriet, Director, Sales Excellence, Honeywell Process Solutions

ACCOUNT PLANNING in SALESFORCE helps companies focus and collaborate on creating value for critical accounts, and Dealmaker Smart Account Manager is a critical component. We are excited to add the combination of the book and the software to the portfolio of sales enablement tools we support. If you use salesforce.com you should definitely read this book!

Walter Rogers, CEO, CloudCoaching International

This is the only Account Management book Ive seen that effectively maps methodology with technology, a critical weapon in the armory of todays sales professional.

Gerhard Gschwandtner, CEO, Selling Power

While many authors only address one or the other, in this book Donal has addressed the intersection of both technology and methodology, the necessary mix of pragmatic principles of Account Planning coupled with the operation of CRM. The book brilliantly covers both the what and the how to. Whether you use Salesforce or any other CRM system, if you want to master Account Planning and maximize your personal performance, this book is a must read!

David Brock, President, Partners in Excellence

ACCOUNT PLANNING in SALESFORCE is a roadmap for successful Account Planning. Easy to read, full of crucial advice, it should be used by every Account Team selling to large customers. Strongly recommended.

Anne OLeary, Executive Chairman, Kinematik

We all know that focusing on the right customers, and only the right customers, unlocks sales success. But how many of us put this into practice? This book holds the key to maximizing revenue from your biggest customers, and guides you through making it a repeatable practice by integrating it with Salesforce. Dont just read this book use it as a playbook and then act!

York Baur, CEO, Windermere Solutions

Sales people often confuse Account Planning with just having multiple opportunities in the same Account. Donal has ably demonstrated that the greatest win lies not in individual opportunities but in getting the overall Account Strategy right. This book clearly lays out a systematic way of planning, executing and tracking that strategy by leveraging technology as a true enabler. In this easy-to-follow book, Donal shows how it can be done.

John Golden, President & CEO, Huthwaite

At Chasm Institute weve long promoted market develop-ment concepts that seem mirrored here in Donals Account Planning methodologies. Stand-alone, they are best-of breed. Integrated as a native Salesforce application, they are killer. ACCOUNT PLANNING in SALESFORCE will not only teach you The TAS Groups methodologies it is a practical, no-nonsense guide for leveraging your Salesforce investment. And, the classic rock music references are both amusing and useful!

Mark Cavender, founder & Managing Director, Chasm Institute LLC

The title of this book could have easily been ACCOUNT EXECUTION . In his book, Donal lays out a pragmatic approach that makes Account Plans actionable, leveraging the benefits of salesforce.com and providing a roadmap on how to harvest key client relationships for sustainable and repeatable revenue.

Jim Ninivaggi, Service Director, SiriusDecisions

Finally!!! a book that describes the best practices of Account Planning, and offers practical steps to use the most popular Salesforce support technology to implement. I love the section on trust! Account Managers and Teams should read the book, apply the concepts, and benefit from the increased revenue and improved Account relationships that will result.

David Roberts, Assistant Professor, Sales Discipline at Kenan-Flagler Business School at UNC

I have to believe Donal had a blast writing this rich, insightful, and utterly practical book. He toggles back and forth among his roles as engineer, CEO, and salesperson, expertly providing the reader with what they need to understand about Account Management especially the fact that it isnt just a string of sales opportunities from the same customer, as many still think. This is an eye-opener and a must-read for anyone accountable for building long-term, mutually profitable relationships with key accounts.