Chris McChesney - The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

Do you remember the last major initiative you watched die in your organization?

Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities?

By the time it finally disappeared, its likely no one even noticed.

What happened? The whirlwind of urgent activity required to keep things running day-today devoured all the time and energy you needed to invest in executing your strategy for tomorrow! The 4 Disciplines of Execution can change all that forever.

The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the whirlwind. By following The 4 Disciplines:

Focusing on the Wildly Important

Acting on Lead Measures

Keeping a Compelling Scoreboard

Creating a Cadence of Accountability

leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.

4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb resultsregardless of the goal. 4DX represents a new way of thinking and working that is essential to thriving in todays competitive climate. Simply put, this is one book that no business leader can afford to miss.

CHRIS McCHESNEY is the Global Practice Leader of Execution for FranklinCovey and one of the primary developers of The 4 Disciplines of Execution. For more than a decade, he has led FranklinCoveys ongoing design and development of these principles, as well as the consulting organization that has achieved extraordinary growth in many countries around the globe and impacted hundreds of organizations.

SEAN COVEY is Executive Vice President of Global Solutions and Partnerships for FranklinCovey and oversees FranklinCoveys international operations in 141 countries around the globe. As the Chief Product Architect for FranklinCovey, Sean organized and directed the original teams that conceived and created The 4 Disciplines of Execution and has been an avid practitioner and promoter of the methodology ever since.

JIM HULING is the Managing Consultant for Franklin-Coveys The 4 Disciplines of Execution. Jims career spans more than three decades of corporate leadership, from Fortune 500 organizations to privately held companies, including serving as CEO of a company recognized as one of the 25 Best Companies to Work for in America. Prior to joining Franklin-Covey, Jim was one of the first leaders to adopt The 4 Disciplines of Execution.

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PRAISE FOR THE 4 DISCIPLINES OF EXECUTION

What Six Sigma and Lean are to manufacturing, The 4 Disciplines of Execution is to executing your strategy. 4DX is a practical methodology that can solve every leaders #1 challenge: execution.

RAM CHARAN, coauthor of the bestselling Execution: The Discipline of Getting Things Done and author of What the CEO Wants You to Know

Many of the foundational values of Marriott are embodied within The 4 Disciplines of Execution . By utilizing this process inside our organization, our leaders and teams have been able to set and achieve extraordinary goals, which have had a significant impact on making Our Guests Experience truly remarkable. Any organization can create these same kinds of breakthrough results if they apply the principles and processes taught in this book!

J. W. MARRIOTT, JR., Chairman and Chief Executive Officer, Marriott International, Inc.

Customers are loyal to a brand when they can trust it to deliver a consistently outstanding experience. This requires the commitment of everyone up and down the organization to innovate new ways to economically delight customers so they become promoters. The 4 Disciplines of Execution offers a proven process for engaging the hearts and minds of every employee toward this vital goal. I highly recommend this book to any leader committed to making customer loyalty a mission-critical goal.

FRED REICHHELD, Bain Fellow, inventor of the Net Promoter System, and author of The Ultimate Question 2.0

In a business world where the essence of leadership centers around strategy, this book highlights the true requirements of any organization to focus on the principles of execution. At The Ritz-Carlton, I believe the only way to strengthen operational excellence is through flawless execution. The application of Focus, Leverage, Engagement, and Accountability, as discussed in The 4 Disciplines of Execution, are key to our success and make exceptional reading for todays business leaders.

HERVE HUMLER, President and Chief Operations Officer, The Ritz-Carlton Hotel Company

The 4 Disciplines of Execution contains principles and processes that do indeed work. I do believe that execution excellence is the ultimate competitive differential of this decade. As we have partnered with FranklinCovey to apply the methodology and process globally throughout our organization, it has not only had a significant impact on our organizations business results, it has been transformational for me as a leader, both personally and professionally.

JEFF SIMMONS, President, Elanco Animal Health, Eli Lilly and Company

The 4 Disciplines of Execution helps leaders, teams, and front-line employees narrow their focus and spend their time executing those things that will bring the highest return for their organization and customers. This book is a must-read for any leader who wants to achieve that which is extraordinary in their company!

DIANA THOMAS, US Vice President of Training and Learning Development, Hamburger University, McDonalds Corporation

LINK: http://www.4dxbook.com/qr/bookoverview

FOR MORE INFORMATION VISIT www.4dxbook.com

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