W. Glenn Griffin - The Creative Process Illustrated: How Advertisings Big Ideas Are Born

Here's what I love about this book: The authors ask really great questions, and they are clearly delighted with their hunt for the answers. This book will fuel many hours of discussion among students and professionals who are passionate about their creative work, and who seek thoughtful language, models, and guidance that support doing what they love to do.

Wendy Richmond, author ofArt Without Compromiseand columnist,Communication Arts

This is a unique and engaging illustrated guide to the way some of the most brilliant creatives in advertising think, create and conceive ideas. Get into the minds of Kevin Roddy, Andy Azula, David Kennedy, or one of the other talented contributors. It's a fascinating and inspiring read; a must for anyone getting into the creative business of advertising.

Kevin Swanepoel, President, The One Club for Art & Copy, New York

Finally someone has written a book that helps me figure out what the hell's been happening in my brain for the past fifteen years! Inside you'll find a smart dissection of the creative process and how it's applied. You'll get to see how some of today's top creative minds work. Each of them has illustrated their individual idea processes. It's as if they've tipped their brains out on the page and we're all allowed to go explore.

Lucy Collier, Creative Director, Platform - Wieden+Kennedy, London

Glenn Griffin and Deborah Morrison have ventured where few others have gone before deep into the minds and thought processes of some of advertising's most brilliant creators. The result is enlightening and inspiring for anyone who cares about creative thinking, idea generation, and the quest for originality. The drawings alone are priceless!

Warren Berger, author ofAdvertising TodayandGlimmer: How Design Can Transform Your Life and Maybe Even the World

A book about creativity that's also creative. Seeing how creative minds work made mine work just a little better. This remarkable collection of drawings reveals so much about how ideas come to life, it's sure to get you thinking about how you think. Could there be a better reason to buy this book?

Brett Robbs, Ph.D., Associate Professor, University of Colorado, Boulder

A fantastic book for all those who fear the empty white page.

Ignacio Oreamuno, President, IHAVEANIDEA

Using the advertising industry as the focal point and vehicle for exploration, The Creative Process Illustrated spans a wide and diverse spectrum of disciplines from social psychology to photography to behavioral science that together paint a complete picture of the cultural landscape which the creative process inhabits.

Maria Popova, Planner, TBWA\Chiat\Day (Los Angeles) and editor, Brain Pickings (www.brainpickings.org)

There's the science of creativity and there's the muse of it, and The Creative Process Illustrated nails them both. This is a fantastic read for anyone who wants to peek inside the brains of people who do some of the best advertising in the world. Now, if it had only been written two years ago, maybe I'd still have a job.

Erik Proulx, founder of Please Feed The Animals and creator of the documentaryLemonade

Wow a remarkable study of creative conceptualization that taps some of the greatest creative minds in advertising. This book unlocks many creative secrets and opens new areas of inquiry into advertising creativity.

Tom Reichert, Ph.D., Professor, University of Georgia and author ofErotic History of Advertising

This book offers new insight into the theory and practice of the creative process in advertising, and will advance efforts to prepare students to become better creative thinkers and problem solvers.

Thomas Vogel, Ph.D., Associate Professor, Emerson College, Boston

Mom and Dad, Ginger, Sabrina and Audrey Ann: You're what it's all about. Deborah, my mentor and friend: You'll never know the difference you make.

W. Glenn Griffin

First, as always, to Dan and the wild boyz, who lift my spirit and inspire me. You guys are amazing.

Second, to Glenn, who could be the brightest and funniest guy in the world. You make me smarter, and I appreciate that.

Deborah Morrison