2015 Rosetta Thurman
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TABLE OF CONTENTS
INTRODUCTION
Welcome to Launch Your Business! Im Rosetta Thurman, and Im excited to be with you through the process of getting your business off the ground.
Your business idea may be something youve been thinking about for a long time but have never fleshed out, or you may be relaunching something that you started a while back but never really brought to fruition. You may be starting from scratch, or you may already have a business thats doing all right but not growing as quickly as youd like. Whether you need to launch, relaunch, or grow your business, youre in the right place! Wherever you fall in any of those categories, I welcome you.
Launching a business is a big decision. It will change your life. I wrote this book because I want to help you become CEO of your life and use your business to craft your ideal life.
A few years ago, I was where you may be now. By all accounts, I had a good job. I had a good salary, health insurance, employer contributions to my retirement plan, five weeks of paid time off, money for professional development, flexible hours, the ability to work from home, and even my very own parking spot. I was successful by most measures, but something was missing. I was haunted by a question attributed to Robert H. Schuller:
What would you do if you knew you could not fail?
My answer: work for myself. Write for a living. Travel. Write more.
I had wanted to write a book for a few years, but I could never seem to find the time to do it. Although I liked my job, I couldnt wait to get home each night and work on my own projects. I didnt want to work myself to death and wait until my 60s to finally start living the life I wanted. My life was good, but it wasnt enough. I wanted to it be great.
So in 2007, I began blogging about leadership issues in my industry. People started reading my blog and inviting me to speak at events and run workshops. Thats how I got my start as a consultant.
In 2008, I announced the opening of Thurman Consulting, even though I was still working a full-time job and had no intentions of leaving anytime soon. I did that to let people know that I was available for speaking and consulting, which became my side hustlesomething I did on the side in addition to working my full-time job. By the end of that first year, I had earned $10,000 by speaking and consulting. That was enough for me to see the potential for actually making a living this way.
I kept building my business, and two years later I quit my job to work for myself full-time. In my first year of working for myself, I earned the same amount of money I had been making at my day job. Thats when I knew that I could build a successful business doing what I love.
Over time, my business evolved from nonprofit consulting to helping women achieve big goals and beautiful dreams for their lives. My business, Happy Black Woman, reaches thousands of women every month through weekly articles, books, courses, workshops, social events, retreats, and coaching programs. Its been an amazing journey to be able to do what I love and get paid for it! Best of all, its on my own terms.
Thats my goal for you, too. Ive written this book to help you make that happen.
I want to commend you for being here. Youre embarking on a journey, and this is just the beginning of something thats going to be really amazing for you. Starting a business can be intimidating, but Ill walk you through the steps youll need to take to start and build a successful business. Ill show you how to take your idea, start earning money from it as quickly as possible, and keep building on it until its ready to support the life of your dreams. The best time to start is right now, so lets dive in.
I invite you to visit: www.LaunchYourBusinessBook.com for free resources and training to live life on your own terms
To your success,
Rosetta Thurman
Creator of www.HappyBlackWoman.com
CHAPTER 1: GET FOCUSED
In this chapter, well talk about how to transform your mindset and make time for your business. These steps will be crucial to making your business a success.
The first thing well talk about is the mindset shift that youll need to make as an entrepreneur. Thats really important to your success in your business. Well also talk about setting an income goal that will help you focus your efforts on the most important revenue-generating activities in your business. Identifying your goal will help you plan out everything youll need to do to get there.
Well also cover three powerful strategies to help you remove any negative energy that may be holding you back from achieving success in your business. A successful business isnt just tactics, strategies, and the right to-do list. For many people, the number-one thing holding them back from building a successful business is negative energy. Well talk about how to deal with that and all the energy-sapping things in our lives that have no business being there.
Finally, well talk about how you can create a consistent weekly schedule. This is important. Even if you have a demanding full-time job, kids, and a husband at home, you need to make time for your business. Every entrepreneur needs to create some type of schedule and stick to it. Ill also give you some time-management tips to help you make progress in your business goals every single day.