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John J Clancy - The Invisible Powers: The Language of Business

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In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society. Drawing from the writings and speeches of some of the most influential business leaders of the past two hundred yearsFrederick Taylor, Henry Ford, Jay Gould, and Lee Iacocca, among othersClancy describes the evolution and transformation of influential metaphors and demonstrates the very real power the invisible forces of metaphor exercise in our world. Finding support in such diverse thinkers as Aristotle, Engels, and Darwin, Clancy then calls for a new set of images and paradigms that will enable us to deal more successfully with the economic, cultural, and environmental crises of our times.

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title The Invisible Powers The Language of Business author - photo 1

title:The Invisible Powers : The Language of Business
author:Clancy, John J.
publisher:Lexington Books
isbn10 | asin:0739100734
print isbn13:9780739100738
ebook isbn13:9780585224923
language:English
subjectBusiness--Terminology, Businesspeople--Language, Metaphor, Paradigms (Social sciences)
publication date:1999
lcc:HF1002.5.C57 1999eb
ddc:650/.014
subject:Business--Terminology, Businesspeople--Language, Metaphor, Paradigms (Social sciences)
Page iii
The Invisible Powers
The Language of Business
John J. Clancy
Picture 2
LEXINGTON BOOKS
LanhamBoulderNew YorkOxford
Page iv
LEXINGTON BOOKS
Published in the United States of America
by Lexington Books
4720 Boston Way, Lanham, Maryland 20706
12 Hid's Copse Road
Cumnor Hill, Oxford OX2 9JJ, England
Copyright 1989 by John J. Clancy
Copyright 1999 by Lexington Books
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of the publisher.
British Library Cataloguing in Publication Information Available
Library of Congress Cataloging-in-Publication Data
Clancy, John J. (John Joseph), 1937
The invisible powers.
Bibliography: p.
Includes index.
1. BusinessTerminology. 2. BusinessmenLanguage. 3. Metaphor.
4. Paradigms (Social Sciences). I. Title.
HF1002.5.C57 1989
650'.014 88-23109
CIP
ISBN 0-7391-0073-4 (alk. paper)
Printed in the United States of America
Picture 3TM The paper used in this publication meets the minimum requirements of American National Standard for Information SciencesPermanence of Paper for Printed Library Materials, ANSI/NISO Z39.48-1992.
Page v
For Sue
"Who can find a virtuous woman?
For her price is far above rubies."
Page vii
CONTENTS
Acknowledgments
xiii
1. Introduction
1
Part I. Metaphor in Business
7
2. The Web of Language
9
Picture 4
Metaphor
9
Picture 5
Historical Perspective
14
3. The Bearer of Truth
23
Picture 6
Theory of Metaphor
23
Picture 7
The Metaphor in Business
28
4. The Journey: Leadership and le Voyage sans But
35
Picture 8
The Journey in Literature
35
Picture 9
The Journey in Business
37
Picture 10
Entailments of the Journey
38
Picture 11
Strengths and Weaknesses of the Metaphor
40
Picture 12
Summary
42
5. The Game: The Playing Fields of Business
45
Picture 13
Early Examples
45
Picture 14
Taylor, Too
46
Picture 15
Modern Usage
48

Page viii
Picture 16
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