Wanted: A Few Daring Souls For an Adventure of a Lifetime
I was outraged, frustrated, and upset when I saw these internet marketers making tens of thousands, hundreds of thousands, even millions of dollars selling online training programs.
It wasnt fair that these uncaring, cold-hearted, money grubbing bastards were making so much money while I, a big hearted, super caring, heart-centered success coach who had so much to share with the world was only making around $40K/year.
But then I got inspired.
I thought, if they can make all this money doing something that I love to do - teach, train, and inspire - then I should be able to do it too. Id just have to figure out how to do it authentically (and not be all slimy like they are).
I set out to create my first information product. I set a modest goal to make $100,000. I spent weeks creating my first program.
And I sold nothing. $0, nada, nothing, zip, zilch.
I felt rejected by the world. I felt like a failure and a loser. I almost gave up. The only things that spurred me on were the urge I had inside me to share the lessons Id learned in my life, and the promise of making more money than Ive ever made in my lifetime (plus, I could nt let those sneaky marketers beat me).
Over the next few years I studied everything I could get my hands on to learn how to create the trainings that people really wanted, and how to explain the value of what was in those programs so they would see the value and invest in them.
I also had to overcome a lot of my own personal character flaws. Things like fear of rejection, perfectionism, arrogance, fear of failure, and fear of success. Let me tell you, I was a mess.
But it was worth it. Iv e sold millions of dollars of training programs over the years and this has changed my life in so many ways. I learned that I could have anything I wanted, if I put my mind to it.
I met and married my dream girl (we now have 2 kids). I moved to my dream city: San Diego. Ive made Hawaii my second home (in fact Im writing this in Hawaii right now). I get to drive around in fancy cars. I get to provide a great life for myself and for my family.
All of this is great , but the thing I love the most is getting emails and Facebook comments from people whose lives are changing because of my programs. Seriously, watching people have huge breakthroughs and total life transformations because of what Ive shared with them is absolutely priceless.
B eating the slimy marketers isnt really important to me any more. Honestly, Ive gotten to know a lot of those guys over the years and I came to realize that they arent really bad guys. They were just pushing a little too hard to make money. Most of them actually wanted to help people too - just like me. Of course there are some truly slimy guys (and gals) out there, but they make up less than 10% of the folks out there.
One other thing you might be interested to know is that while Ive made millions, Ive also invested hundreds of thousands in training and coaching for myself. I needed to learn a lot and I needed to overcome a lot of my own stuff in order to get where I am today. It wasnt easy.
It was the hardest thing Ive ever had to do. It wasnt hard like shoveling concrete, or delivering king size mattresses up 3 flights of stairs all by myself (jobs I had as a young man). It was hard in a different way. It pushed a lot of my buttons. I had to take many leaps of faith. And in the end, if I had known how hard it was going to be when I first started, I probably never would have gone for it.
But it was worth all of the tests, challenges, and failures to be able to live my life on my own terms, and watch as the world changes because of what Im teaching.
My Character Flaws
Im not perfect. No one is. Or maybe we all are perfect just as we are. Nonetheless, Im still working on myself.
Im still working on letting go of my insecurities, self-judgments, and limiting beliefs.
Here are some of the character flaws I have had to overcome to achieve the success I have with selling online training and coaching programs. Im telling you this so that you understand that Im just a regular guy and if I can create huge success, you can too.
Laziness :
I really hated myself for being lazy. There were certain things I liked do and certain things I hated doing. I wanted someone else to do the things I didnt like to do, but I saw other people that could do everything themselves and I was mad at myself because I couldnt or wouldnt.
My breakthrough came not from overcoming my laziness, but from accepting it.
OK, there are certain things I just stink at and I dont enjoy at all. The great thing is, there are other people that are good at them and enjoy them. I started hiring people to help me. First I found a part time virtual assistant that could do a lot of the technical stuff (handling websites, shopping carts, etc.).
O ver the last several years Ive built an awesome team of people that do the stuff theyre great at (that Im not) and they love doing, so I can just show up and do the things I enjoy.
Fear of Rejection:
I used to be so afraid that people wouldnt like my ideas. I remember when I would ask people for feedback, sometimes I would say, just tell me what you like about it because I didnt want to hear anything negative.
The problem is that you cant really make things better without hearing both the good and the needs improvement .
Im not sure where my fear of rejection came from; maybe from being teased as a kid; maybe from teachers marking up my papers. Who knows? Ultima tely it doesnt matter where these things come from as long as they go away.
Arrogance:
I thought I knew it all. I knew what people needed to learn so I created the programs that I knew they needed. Then I tried to sell them. Then I was really frustrated when people didnt buy them. Arrrgggghhh!!!! What was I doing wrong?
I realized that I didnt know what people needed to learn. Or more accurately, I didnt know what they WANTED to learn. So I started asking folks things like: What do you most wa nt to learn about ___________? and, Whats the biggest challenge youre facing with ______________? Then they would tell me exactly what they wanted and what they felt like they needed.
Wow. It was crazy, but when I started creating programs that taught people what they already told me th ey wanted, they started selling!
I also realized that they did need the things I originally thought they needed to learn. They just didnt know they needed it. So I snuck it into the programs without them realizing it. Its like putting vitamins in a chocolate bar. They need the vitamins but they want the chocolate.
I was also arrogant in thinking I could figure out how to make lots of money and change the world se lling online training programs all by myself. I failed a lot on my own. But once I started studying lots of other gurus that had already tried and tested and proven certain principles, thats when things really took off for me.
I had to swallow my pride and admit that I still had a lot more to learn.
Perfectionism:
Most people dont know this but I still struggle with perfectionism at times. Ive been working on a book thats very near and dear to my heart for nearly 3 years. But I havent released it.
Why? Be cause I dont want people to not love it. (Wow, that was hard to admit to myself).
On the other hand, Ive created over 30 different online training and coaching programs over the last 8 years, and all of them have flaws. The audio and video quality isnt perfect all the time. I say um and ah a lot (much to the dismay of my speech teacher and my fellow Toastmasters). There are typos.