DISCLAIMER: The process of acquiring a business is a complicated matter that requires rigorous and competent legal, commercial and financial due diligence. This book is for information and educational purposes only and not intended as a substitute for such legal, commercial and/or financial advice. As each individual purchaser and target acquisition are, by nature, very different, you are strongly advised to seek the services of qualified, competent professionals prior to engaging in the acquisition of any business. This book describes the due diligence process and what specific advice you will require linked to your individual circumstances.
In addition, the information contained in this book is accurate to the best of the authors knowledge at the time of printing. While every attempt has been made to verify the information provided herein, neither the publisher, author nor their affiliates or partners, assume any responsibility for errors, inaccuracies or omissions, and specifically disclaims any implied warranties or merchantability or fitness for any particular purpose and shall in no event be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
Ninja Acquisition s Limited, 2014
ISBN 978-0-9929732-0-9
This book is dedicated to all the people who would love to own a business but lack either the knowledge or the finances to achieve it.
The deal of the century presents itself every week.
- Bradley J. Sugars
CEO Action Coach
Introduction
Hi, Im Carl Allen and this eBook is an introductory guide on how to acquire a business without using any of your own cash. This eBook is designed to provide you with an excellent grounding in what it takes to buy a business by using my psychology and targeting strategies, which will help you find a business to purchase with up to $20 million in sales revenues and to own that business for free in 18 weeks. Does that sound too good to be true? It is not. What Im going to share with you will both shock and inspire you and it will most definitely change your life and the way you respect your time and value moving forward. You will finally see how you can be the single driver of your own wealth creation.
The eBook is divided into four key sections:
1) You and Me
2) Psychology and Business Acquisition Mechanics
3) Ten Step Business Acquisition Process
4) Get Started On Your Quest
Section 1, as the title suggests, is all about you and me. I will tell you about my background, my key skills, why I have produced this material, and what you can do with it. More importantly, however, we will talk about you your focuses and/or your frustrations.
In Section 2, we will focus on two major topics. The first topic is probably one of the most important aspects of my system. It goes deep into seller psychology and why some people will be prepared to literally give you their business. It sounds crazy, I know, but in this section you will really get why this is a reality and why almost 50% of sellers dont really care about money. Also in Section 2, we will look at business acquisition mechanics. For those of you who dont really know how it works, I will keep it nice and simple, comparing it to buying and selling a house. The two are actually very similar in many ways.
In Section 3, I will explain the 10-step process of buying a business and I will walk you through the various steps, beginning with understanding what type of business you want to effectively inherit (location, size, type, what type of role/involvement, country, sector, etc.) and ending with how to originate hundreds of opportunities very easily. I will show you how to analyze the opportunities you originate quickly and simply and how to structure the actual deal. I will discuss speed in due diligence and how you can encourage multiple professionals to assist you also for free!
Finally, in Section 4 I will talk about what you need to do to really get started. I will explain my mentored system training (similar to having a personal trainer in a gym) and an exciting opportunity to potentially partner with me in the future, acquiring free businesses together, all over the world.
SECTION 1
YOU AND ME
Me
So who am I?
I have spent my entire career as a dealmaker, both buying and selling businesses for investment banks, private equity investors, large corporate companies like Hewlett Packard (HP), and also for a few selected private clients and myself. However, I havent just been a dealmaker. I have also been involved in hundreds of start-ups by helping to create them, fund them, grow them, and groom them for sale.
A lot of what I have learned over the past twenty years has come from large businesses and substantial deals, but I have found that the process is identical whether you are buying a company for $4.5 billion (which I have done) or you are buying a local business for $50,000 (which I have also done). Over the years, the most exciting thing I have learned about business is how to buy a business without spending any of your own money, or even spending any money at all. Very life-changing stuff!
As of today, I have done two hundred and fifty-eight deals in twenty-one years. That doesnt sound like a lot, but it is far above the average of a twenty-year dealmaker. If you met your local business broker, he or she would have done a lot more in twenty years, but the majority would be small, local mom and pop businesses worth $100,000 or less. In the UK we would call these fish and chip shops or newsagents (and 7-11 in the US or Australia), but you can probably relate to what a small, local, family-owned business would look like depending upon where you live.
In my earlier years as an investment banker, most of my deals were large greater than $100 million and most were related to technology, telecom, engineering, or high-end manufacturing. As I have gotten older, I have gravitated toward smaller deals and have concentrated mostly on the buying side in virtually every business sector you can imagine. The process is identical, regardless of business type, size, and location (although there are some nuances in emerging countries).
The largest deal I have ever worked on was HPs $4.5 billion acquisition of Mercury Interactive. Obviously, we will not be buying $4.5 billion businesses together, but its a fantastic example of why large businesses buy smaller business for synergies, for sales leverage, and for the acquisition of complete control of a key market niche (and the use of that niche to sell lots of other products).
In a later section, I will discuss one of my most recent deals, in which I picked up a fantastic $16 million dollar revenue business for free and actually got more than a million dollars in cash as part of the deal. That deal really crystallizes what this system is all about and how straightforward the process is, provided you know how to use it, which is what Im going to teach you.
I want to give you a quick overview of what countries and sectors my career has taken me to. The majority of deals I have completed have been in the USA (where I lived for a while), the UK, Australia, and Western Europe. I could also tell you some really interesting stories about my dealings in Russia, China, India, and north Africa. In fact, there are not many business sectors where I havent done a deal. And although things like law and taxes are different country-to-country (I will show you how to nail that wherever you are), the process is identical wherever you may be.