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Stephan Kudyba - Data Mining and Business Intelligence: A Guide to Productivity

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Data Mining and Business Intelligence: A Guide to Productivity provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems, which enhance firm-level efficiency in a less technical, more managerial style. The book incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various applications that promotes efficiency for the firm.

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Cover

title Data Mining and Business Intelligence A Guide to Productivity - photo 1


title:Data Mining and Business Intelligence : A Guide to Productivity
author:Kudyba, Stephan.; Hoptroff, Richard.
publisher:IGI Publishing
isbn10 | asin:1930708033
print isbn13:9781930708037
ebook isbn13:9780585382968
language:English
subjectBusiness--Computer network resources, Business--Data processing, Office information systems, Management information systems, Electronic commerce.
publication date:2001
lcc:HF5548.2.K766 2001eb
ddc:658/.0563
subject:Business--Computer network resources, Business--Data processing, Office information systems, Management information systems, Electronic commerce.

Page a

Data Mining and Business Intelligence:
A Guide to Productivity

Stephan Kudyba
Economic Consultant, USA

Richard Hoptroff
Consultant, The Netherlands

Picture 2

IDEA GROUP PUBLISHING
Hershey London Melbourne Singapore

Page b

Aquisitions Editor:

Mehdi Khosrowpour

Managing Editor:

Jan Travers

Development Editor:

Michele Rossi

Copy Editor:

Amy Poole

Typesetter:

Tamara Gillis

Cover Design:

Deb Andree

Printed at:

Sheridan Books

Published in the United States of America by
Idea Group Publishing
1331 E. Chocolate Avenue
Hershey PA 17033-1117
Tel: 717-533-8845
Fax: 717-533-8661
E-mail: cust@idea-group.com
Web site: http://www.idea-group.com

and in the United Kingdom by
Idea Group Publishing
3 Henrietta Street
Covent Garden
London WC2E 8LU
Tel: 44 20 7240 0856
Fax: 44 20 7379 3313
Web site: http://www.eurospan.co.uk

Copyright 2001 by Idea Group Publishing. All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher.

Library of Congress Cataloging-in-Publication Data
Kudyba, Stephan, 1963
Data mining and business intelligence : a guide to productivity / Stephan Kudyba,
Richard Hoptroff.
p. cm.
Includes bibliographical references and index.
ISBN 1-930708-03-3
1. Business--Computer network resources. 2. Business--Data processing. 3. Office
information systems. 4. Management information systems. 5. Electronic commerce.
I. Hoptroff, Richard. II. Title.
HF5548.2 .K766 2001
658'.0563--dc21 00-054107

British Cataloguing in Publication Data
A Cataloguing in Publication record for this book is available from the British Library.

Page c

Picture 3NEW from Idea Group Publishing


Developing Quality Complex Database Systems: Practices, Techniques and Technologies/ Shirley Becker, Florida Institute of Technology/ 1-878289-88-8
Human Computer Interaction: Issues and Challenges/ Qiyang Chen, Montclair State University/ 1-878289-91-8
Our Virtual World: The Transformation of Work, Play and Life via Technology/Laku Chidambaram, University of Oklahoma and Ilze Zigurs/1-878289-92-6
Text Databases and Document Management in Modern Organizations/Amita Goyal Chin, Virginia Commonwealth University/1-878289-93-4
Computer-Aided Method Engineering: Designing CASE Repositories for the 21st Century/Ajantha Dahanayake, Delft University/1-878289-94-2
Managing Internet and Intranet Technologies in Organizations: Challenges and Opportunities/Subhasish Dasgupta, George Washington University/1-878289-95-0
Information Security Management: Global Challenges in the New Millennium/Gurpreet Dhillon, University of Nevada Las Vegas/1-878289-78-0
Telecommuting and Virtual Offices: Issues & Opportunities/Nancy J. Johnson, Capella University/1-878289-79-9
Managing Telecommunications and Networking Technologies in the 21st Century: Issues and Trends/Gerald Grant, Carleton University/-878289-96-9
Pitfalls and Triumphs of Information Technology Management/Mehdi Khosrowpour/1-878289-61-6
Data Mining and Business Intelligence: A Guide to Productivity/Stephan Kudyba and Richard Hoptroff/1-930708-03-3
Internet Marketing Research: Theory and Practice/Ook Lee, University of Nevada Las Vegas/1-878289-97-7
Knowledge Management & Business Model Innovation/Yogesh Malhotra/1-878289-98-5
Strategic Information Technology: Opportunities for Competitive Advantage/Raymond Papp, Quinnipiac University/1-878289-87-X
Design and Management of Multimedia Information Systems: Opportunities and Challenges/ Syed Mahbubur Rahman, Minnesota State University/1-930708-00-9
Internet Commerce and Software Agents: Cases, Technologies and Opportunities/Syed Mahbubur Rahman, Minnesota State University, & Robert J. Bignall, Monash University/ 1-930708-01-7
Environmental Information Systems in Industry and Public Administration/ Claus Rautenstrauch and Susanne Patig, Otto-von-Guericke University Magdeburg/ 1-930708-02-5
Strategies for Managing Computer Software Upgrades/Neal G. Shaw, University of Texas Arlington/1-930708-04-1
Unified Modeling Language: Systems Analysis, Design and Development Issues/ Keng Siau, University of Nebraska-Lincoln and Terry Halpin, Microsoft Corporation/ 1-930708-05-X
Information Modeling in the New Millennium/Keng Siau, University of Nebraska-Lincoln and Matti Rossi, Helsinki School of Economics/ 1-878289-77-2
Strategies for Healthcare Information Systems/Robert Stegwee and Ton Spil, University of Twente/ 1-878289-89-6
Qualitative Research in IS: Issues and Trends/ Eileen M. Trauth, Northeastern University/1-930708-06-8
Information Technology Evaluation Methods and Management/Wim Van Grembergen, University of Antwerp/1-878289-90-X
Managing Information Technology in a Global Economy (2001 Proceedings)/Mehdi Khosrowpour/1-930708-07-6

Excellent additions to your library !

Receive the Idea Group Publishing catalog with descriptions of these books by
calling, toll free 1/800-345-4332
or visit the IGP Web site at: http://www.idea-group.com !

Page d

Data Mining and Business Intelligence:
A Guide to Productivity

Table of Contents

Preface

i

Part I:
Laying the Groundwork for Data Mining Technology

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