Dean - Big data, data mining, and machine learning: value creation for business leaders and practitioners

Jared's book is a great introduction to the area of High Powered Analytics. It will be useful for those who have experience in predictive analytics but who need to become more versed in how technology is changing the capabilities of existing methods and creating new possibilities. It will also be helpful for business executives and IT professionals who'll need to make the case for building the environments for, and reaping the benefits of, the next generation of advanced analytics.

Jonathan Levine, Senior Director, Consumer Insight
Analysis at Marriott International

The ideas that Jared describes are the same ideas that being used by our Kaggle contest winners. This book is a great overview for those who want to learn more and gain a complete understanding of the many facets of data mining, knowledge discovery and extracting value from data.

Anthony Goldbloom Founder and CEO of Kaggle

The concepts that Jared presents in this book are extremely valuable for the students that I teach and will help them to more fully understand the power that can be unlocked when an organization begins to take advantage of its data. The examples and case studies are particularly useful for helping students to get a vision for what is possible. Jared's passion for analytics comes through in his writing, and he has done a great job of making complicated ideas approachable to multiple audiences.

Tonya Etchison Balan, Ph.D., Professor of Practice,
Statistics, Poole College of Management,
North Carolina State University

The Wiley & SAS Business Series presents books that help senior-level managers with their critical management decisions.

Titles in the Wiley & SAS Business Series include:

1. Activity-Based Management for Financial Institutions: Driving Bottom-Line Results by Brent Bahnub
2. Analytics in a Big Data World: The Essential Guide to Data Science and its Applications by Bart Baesens
3. Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian
4. Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst
5. Branded! How Retailers Engage Consumers with Social Media and Mobility by Bernie Brennan and Lori Schafer
6. Business Analytics for Customer Intelligence by Gert Laursen
7. Business Analytics for Managers: Taking Business Intelligence beyond Reporting by Gert Laursen and Jesper Thorlund
8. The Business Forecasting Deal: Exposing Bad Practices and Providing Practical Solutions by Michael Gilliland
9. Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron
10. Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron
11. Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy by Olivia Parr Rud
12. Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid
13. CIO Best Practices: Enabling Strategic Value with Information Technology, second edition by Joe Stenzel
14. Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner
15. Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors by Clark Abrahams and Mingyuan Zhang
16. Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring by Naeem Siddiqi
17. The Data Asset: How Smart Companies Govern Their Data for Business Success by Tony Fisher
18. Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs
19. Demand-Driven Forecasting: A Structured Approach to Forecasting, second edition by Charles Chase
20. Demand-Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis
21. Developing Human Capital: Using Analytics to Plan and OptimizeYourLearning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker
22. The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow
23. Economic and Business Forecasting: Analyzing and InterpretingEconometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard
24. Executive's Guide to Solvency II by David Buckham, Jason Wahl, and Stuart Rose
25. Fair Lending Compliance: Intelligence and Implications for Credit Risk Management by Clark R. Abrahams and Mingyuan Zhang
26. Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan
27. Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data Driven Models by Keith Holdaway
28. Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke
29. Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre Reis Pinheiro and Fiona McNeill
30. Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz-enz
31. Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp
32. Information Revolution: Using the Information Evolution Model to Grow Your Business by Jim Davis, Gloria J. Miller, and Allan Russell
33. Killer Analytics: Top 20 Metrics Missing from your Balance Sheet by Mark Brown
34. Manufacturing Best Practices: Optimizing Productivity and ProductQuality by Bobby Hull
35. Marketing Automation: Practical Steps to More Effective Direct Marketing by Jeff LeSueur
36. Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work by Frank Leistner
37. The New Know: Innovation Powered by Analytics by Thornton May
38. Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics by Gary Cokins
39. Predictive Business Analytics: Forward-Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins
40. Retail Analytics: The Secret Weapon by Emmett Cox
41. Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro
42. Statistical Thinking: Improving Business Performance, second edition, by Roger W. Hoerl and Ronald D. Snee
43. Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks
44. Too Big to Ignore: The Business Case for Big Data by Phil Simon
45. The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs
46. The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon
47. Visual Six Sigma: Making Data Analysis Lean by Ian Cox, Marie A. Gaudard, Philip J. Ramsey, Mia L. Stephens, and Leo Wright
48. Win with Advanced Business Analytics: Creating Business Value from Your Data by Jean Paul Isson and Jesse Harriott

For more information on any of the above titles, please visit www.wiley.com.