Hayzlett Jeffrey W - Think big, act bigger : the rewards of being relentless

If what youre currently doing would get you more of what you want, the more would have already showed up. This book will show you how to take the kind of bigger action that will finally produce the results you want. I highly recommend it!

JACK CANFIELD, CO-AUTHOR OF THE CHICKEN SOUP FOR THE SOUL SERIES AND THE SUCCESS PRINCIPLES

Think Big Act Bigger rises above the excuses and encourages readers to put themselves out there and steamroll obstacles.

PIERS MORGAN, BRITISH JOURNALIST, FORMER CNN HOST, NBCS THE CELEBRITY APPRENTICE WINNER

From out of the tank and into the fire, Hayzlett just turned up the heat with Think Big Act Bigger.

DAYMOND JOHN, FOUNDER AND CEO OF FUBU, STAR OF ABCS SHARK TANK

Think Big Act Bigger cuts through the bullshit and reveals that there is no illusion to success!

PENN JILLETTE, OF PENN & TELLER, MAGICIAN AND COMEDIAN

Drawing on his own experiences and observations, Jeffrey lays out an actionable plan for how to develop your own brand and story and combine attitude with action to succeed. Fun to read and valuable for anyone, whatever their professional interests.

CHRISTIE HEFNER, CHAIRMAN OF HATCH BEAUTY, FORMER EXECUTIVE CHAIRMAN OF CANYON RANCH ENTERPRISES AND FORMER CHAIRMAN AND CEO OF PLAYBOY ENTERPRISES, INC.

This book is a great investment in yourself and an even better investment in your business.

BARBARA CORCORAN, REAL ESTATE MOGUL, BUSINESS EXPERT, STAR OF ABCS SHARK TANK

Hayzlett was born to write this book: fearless, bold, and a little irrational.

HARVEY MACKAY, NEW YORK TIMES BESTSELLING AUTHOR

Read this book and you will soak up more information than a ShamWow!

KEVIN HARRINGTON, ENTREPRENEUR AND BUSINESS EXECUTIVE

If Think Big Act Bigger was a man or woman, it would be the strongest of them all.

GREG GLASSMAN, CEO OF CROSSFIT

Give me Liberty or give me Think Big Act Bigger!

JOHN HEWITT, CEO AND CHAIRMAN OF LIBERTY TAX

America runs on coffee, but great businesses run on thinking big and acting bigger.

JOHN COSTELLO, PRESIDENT OF GLOBAL MARKETING AND INNOVATION FOR DUNKIN BRANDS

Get your business cooking by reading Think Big Act Bigger.

GJ HART, EXECUTIVE CHAIRMAN, CEO AND PRESIDENT OF CALIFORNIA PIZZA KITCHEN

Think Big Act Bigger runs races around the competition.

ELLIOT WALDEN, PRESIDENT AND CEO OF RACING OPERATIONS FOR WINSTAR FARM, AND FORMER THOROUGHBRED RACEHORSE TRAINER

Read Think Big Act Bigger and level up your success in the game of life!

NOLAN BUSHNELL, FOUNDER OF ATARI CORPORATION AND CHUCK E. CHEESE, TECHNOLOGY PIONEER, ENTREPRENEUR AND SCIENTIST

Entrepreneur Press, Publisher

Cover Design: Andrew Welyczko

Production and Composition: Eliot House Productions

2015 by Entrepreneur Media, Inc.

All rights reserved.

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ebook ISBN: 978-1-61308-319-2

CONTENTS

I had been Chief Marketing Officer (CMO) at a Fortune 100 company for several years when I left to build my personal brand as a speaker, strategic business consultant, and media personality. I had spent my years as a CMO fighting against deep-seated big company limitations and was looking forward to getting back to the wide-eyed optimism, control, intimacy, and seemingly endless possibilities of being an entrepreneur. I wanted to build a dynamic, nimble business with just a small team that I could guide anywhere I wanted to go.

I wanted to build my brand first online, so I told my team, Go find out what I need to do to boost my social media presence by 25,000 fans on Facebook and Twitter as quickly as possible. Give me a plan for what I need to do, from increasing visibility to buying ads.

They came back to me and said they could get only 15,000 fans on each.

Why? I asked.

Our budget.

But I never gave you a budget! I just asked you to tell me what it would take to get where we needed to go.

Silence.

[END SCENE. CUE CRICKETS.]

From my years as a successful small-businessman in printing, marketing, and business development in South Dakota, through my time as the CMO of that Fortune 100 company, and into my current work as a speaker, bestselling author, host of a national TV show, and creator of the C-Suite Network, people have asked me one question more than any other: Jeff, how did you do it? My answer is: I think big and act bigger. Im a cowboy from Sioux Falls who worked his way up through businesses small and large to win on the national level. In fact, I win all the time, and my ability to think big and act bigger has been the key to my success.

Napoleon Hills classic book Think and Grow Rich has taught millions of us that thinking is the first step in achieving. But acting bigger is the key to achieving bigger. Acting bigger means tying visions to actionsgetting beyond the stories and excuses, the self-imposed limitations, preconceived notions, and constraining structuresand becoming the biggest, baddest, best version of who you are and what you want to be. The most dangerous move in business is the failure to make a move that delivers on a promise to be that you. The history of modern business is filled with companies that no longer exist because their leaders refused to adapt and change until it was too late. Kodak thought it was still in the film business and ignored its own proprietary work on the digital camera. BlackBerry thought its brand-named communication method could stem the need to innovate. Oldsmobile just got old with its customers, and when they started to die, so did the brand.