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Panos Mourdoukoutas - Collective Entrepreneurship in a Globalizing Economy

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Mourdoukoutas argues that as globalization gains momentum and reengineering becomes universal, firms can no longer be sure of achieving sustainable competitive advantages through improved operating effectiveness alone. The new business strategy will focus on revenue growth and on the constructive destruction of conventional corporations, through collective entrepreneurship and its division in the product supply chain. To enhance revenues through the management of constructive destruction, companies must achieve organizational mutations and permutations, turning themselves from hierarchical managerial units into entrepreneurial networks. These entrepreneurial networks are communities that share a common fate: the risks and rewards associated with the discovery and exploitation of new businesses. Mourdoukoutas says that in some cases entrepreneurial networks can be extended outside the conventional borders of the corporation?vertically to suppliers, distributors, and customers, and horizontally to former competitors. In such networks the focus of business strategy should not be on the division of labor by task or process; rather, upon the divison of entrepreneurship and its diffusion among all of the firms members. This is a challenging and thoughtful study and analysis for corporate management and their academic colleagues.

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title Collective Entrepreneurship in a Globalizing Economy author - photo 1


title:Collective Entrepreneurship in a Globalizing Economy
author:Mourdoukoutas, Panos.
publisher:Greenwood Publishing Group
isbn10 | asin:1567202896
print isbn13:9781567202892
ebook isbn13:9780585384320
language:English
subjectEntrepreneurship.
publication date:1999
lcc:HB615.M69 1999eb
ddc:658.4/21
subject:Entrepreneurship.

Page i

COLLECTIVE
ENTREPRENEURSHIP
IN A GLOBALIZING
ECONOMY

Page ii

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Page iii

COLLECTIVE
ENTREPRENEURSHIP
IN A GLOBALIZING
ECONOMY

Panos Mourdoukoutas

Page iv Library of Congress Cataloging-in-Publication Data Mourdoukoutas - photo 2

Page iv

Library of Congress Cataloging-in-Publication Data

Mourdoukoutas, Panos.
Collective entrepreneurship in a globalizing economy / by Panos
Mourdoukoutas.
p. cm.
Includes bibliographical references and index.
ISBN 1567202896 (alk. paper)
1. Entrepreneurship. I. Title.
HB615.M69 1999
658.4'21dc21 9910408

British Library Cataloguing in Publication Data is available.

Copyright 1999 by Panos Mourdoukoutas

All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher.

Library of Congress Catalog Card Number: 9910408
ISBN: 1567202896

First published in 1999

Quorum Books, 88 Post Road West, Westport, CT 06881
An imprint of Greenwood Publishing Group, Inc.
www.quorumbooks.com

Printed in the United States of America

Picture 3

The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.481984).

10 9 8 7 6 5 4 3 2

Page v

To Anastasia

Page vi

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Page vii

Contents

Exhibits

ix

Preface

xi

Acknowledgments

xv

Collective Entrepreneurship: The Ultimate Advantage

Notes

Part I

The Other Side of Globalization and the Limits of Reengineering

The Other Side of Globalization: Price and Business Destruction

Intensification of Competition and Rising Risks

Price and Business Destruction and Falling Profits

Implications for Business Strategy

Notes

The Limits of Reengineering and Operational Effectiveness

Adoption and Adaptation

Imitation

Saturation

Obsoleteness

Product Complexity

Notes

Page viii

Part II

Beyond Reengineering: Constructive Destruction, Collective Entrepreneurship, and Communities of Common Fate

The Constructive Destruction of the Corporation

Constructive Destruction as Business Strategy

Minimize Friction between Winners and Losers

Balance Concentric and Centrifugal Forces

Integration of Market and Technical Information

Notes

The Concept of Collective Entrepreneurship

Entrepreneurship: The Other Function of the Firm

From Individual to Collective Entrepreneurship

Types of Collective Entrepreneurship

Notes

Communities of Common Fate

From the Conventional Corporation to the Entrepreneurial Community of Common Fate

From the Division of Labor to the Division of Entrepreneurship

Notes

The Limits of Collective Entrepreneurship

The Human-Talent Constraint

The Intellectual-Property-Rights Constraint

The Scale Constraint

The Social Constraint

Notes

Summary and Conclusions

Selected Bibliography

Index

Page ix

Exhibits

1.1 The Two Sides of Globalization

1.2 Entrepreneurial Networks: Cooperation and Competition

2.1 Summary Price Index for Microprocessors

2.2 Chinas Export Unit Values

2.3 The Value of a Dollar, 18601989

2.4 Business Strategies for Todays Global Economy: From the 1970s to the 1990s

5.1 From Individual to Network Capitalism: The Rising and Falling of Internal and External Corporate Boundaries

5.2 Internal Collective Entrepreneurship: Lowering the Internal Boundaries of Conventional Corporations

5.3 External Collective Entrepreneurship

5.4 Contractual versus Noncontractual Entrepreneurial Networks

6.1 Division of Entrepreneurship versus Division of Labor

6.2 Conventional versus Modern Economic Processes

6.3 Division of Roles: Entrepreneurial Networks versus Conventional Corporations

7.1 Fastest-Growing Occupations, 19962006

7.2 The Relative Importance of Invention, Innovation, and Mass Production in Traditional versus Modern Industries

7.3 Collective Entrepreneurship: Size versus Performance

Page x

7.4 Entrepreneurial Compensation: Human Capital versus Compensation Ratio

Page xi

Preface

In the years of bitter struggle between capitalism and socialism, young generations around the world were obsessed with Karl Marx and his socialist ideas, especially those generations living in the former Soviet Republics, China, even Europe, and in what was once called the Third World. Posters of celebrated revolutionaries like Che Guevara, Fidel Castro, and Mao Tse-tung decorated university walls, while red banners and anticapitalist, antibusiness slogans colored and enlivened union protests and popular demonstrations. Entrepreneurs were viewed by a large part of society as ruthless exploiters, and as the blood suckers of the working class and wealth accumulators for its own sake or for conspicuous consumption.

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