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Milton Lodge - Magnitude Scaling: Quantitative Measurement of Opinions (Quantitative Applications in the Social Sciences)

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Magnitude Scaling: Quantitative Measurement of Opinions (Quantitative Applications in the Social Sciences): summary, description and annotation

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The book is a good introduction, with practical examples and suggestions as to log-log plotting. There is even a footnote reminding one of the basic arithmetic of logarithms! There are examples, validity studies and several suggestions as to the value of line marking as a questionnaire response mode. In all a valuable informative addition to an important series. -- Quantitative Sociology Newsletter

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title Magnitude Scaling Quantitative Measurement of Opinions Sage - photo 1

title:Magnitude Scaling, Quantitative Measurement of Opinions Sage University Papers Series. Quantitative Applications in the Social Sciences ; No. 07-025
author:Lodge, Milton.
publisher:Sage Publications, Inc.
isbn10 | asin:0803917473
print isbn13:9780803917477
ebook isbn13:9780585216959
language:English
subjectScaling (Social sciences) , Public opinion polls.
publication date:1981
lcc:H61.L548 1981eb
ddc:303.3/8/072
subject:Scaling (Social sciences) , Public opinion polls.
Page i
Magnitude Scaling
Quantitative Measurement of Opinions
Page ii
SAGE UNIVERSITY PAPERS
Series: Quantitative Applications in the Social Sciences
Series Editor: Michael S. Lewis-Beck, University of Iowa
Editorial Consultants
Richard A. Berk, Sociology, University of California, Los Angeles
William D. Berry, Political Science, Florida State University
Kenneth A. Bollen, Sociology, University of North Carolina, Chapel Hill
Linda B. Bourque, Public Health, University of California, Los Angeles
Jacques A. Hagenaars, Social Sciences, Tilburg University
Sally Jackson, Communications, University of Arizona
Richard M. Jaeger, Education, University of North Carolina, Greensboro
Gary King, Department of Government, Harvard University
Roger E. Kirk, Psychology, Baylor University
Helena Chmura Kraemer, Psychiatry and Behavioral Sciences, Stanford University
Peter Marsden, Sociology, Harvard University
Helmut Norpoth, Political Science, SUNY, Stony Brook
Frank L. Schmidt, Management and Organization, University of Iowa
Herbert Weisberg, Political Science, The Ohio State University
Publisher
Sara Miller McCune, Sage Publications, Inc.
INSTRUCTIONS TO POTENTIAL CONTRIBUTORS
For guidelines on submission of a monograph proposal to this series, please write
Michael S. Lewis-Beck, Editor
Sage QASS Series
Department of Political Science
University of Iowa
Iowa City, IA 52242
Page 1
Series / Number 07-025
Magnitude Scaling
Quantitative Measurement of Opinions
Milton Lodge
State University of New York at Stony Brook
Picture 2
SAGE PUBLICATIONS
The International Professional Publishers
Newbury Park London New Delhi
Page 2
Copyright 1981 by Sage Publications, Inc.
All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.
For information:
Picture 3
SAGE Publications, Inc.
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Newbury Park, California 91320
E-mail: order@sagepub.com
SAGE Publications Ltd.
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London EC2A 4PU
United Kingdom
SAGE Publications India Pvt. Ltd.
M-32 Market
Greater Kailash I
New Delhi 110 048 India
International Standard Book Number 0-8039-1747-3
Library of Congress Catalog Card No. L.C. 81-52923
Printed in the United States of America
97 98 99 00 01 02 13 12 11 10 9
When citing a professional paper, please use the proper form. Remember to cite the correct Sage University Paper series title and include the paper number. One of the two following formats can be adapted (depending on the style manual used):
(1) IVERSEN, GUDMUND R. and NORPOTH, HELMUT (1976) "Analysis of Variance." Sage University Paper series on Quantitative Applications in the Social Sciences, 07-001. Beverly Hills and London: Sage Publications.
OR
(2) Iversen, Gudmund R. and Norpoth, Helmut. 1976. Analysis of Variance. Sage University Paper series on Quantitative Applications in the Social Sciences, series no. 07-001. Beverly Hills and London: Sage Publications.
Page 3
Contents
1. Introduction to the Magnitude Scaling of Social Judgments
5
2. Overview of Psychophysics
7
Picture 4
Exercise A: Numeric Estimation of Metric Stimuli
8
Picture 5
The Power Law
12
Picture 6
Exercise B: The Category Scaling of Metric Stimuli
13
Picture 7
Exercise C: Comparison of Magnitude to Category Scales
16
Picture 8
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