Vijay Mahajan - Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)

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title	:	Models for Innovation Diffusion Sage University Papers Series. Quantitative Applications in the Social Sciences ; No. 07-048
author	:	Mahajan, Vijay.; Peterson, Robert A.
publisher	:	Sage Publications, Inc.
isbn10 | asin	:	0803921365
print isbn13	:	9780803921368
ebook isbn13	:	9780585216980
language	:	English
subject	Social sciences--Mathematical models, Diffusion of innovations--Mathematical models.
publication date	:	1985
lcc	:	H61.25.M34 1985eb
ddc	:	300/.724
subject	:	Social sciences--Mathematical models, Diffusion of innovations--Mathematical models.

Models for Innovation Diffusion

SAGE UNIVERSITY PAPERS Series: Quantitative Applications in the Social Sciences Series Editor: Michael S. Lewis-Beck, University of Iowa Editorial Consultants Richard A. Berk, Sociology, University of California, Los Angeles William D. Berry, Political Science, Florida State University Kenneth A. Bollen, Sociology, University of North Carolina, Chapel Hill Linda B. Bourque, Public Health, University of California, Los Angeles Jacques A. Hagenaars, Social Sciences, Tilburg University Sally Jackson, Communications, University of Arizona Richard M. Jaeger, Education, University of North Carolina, Greensboro Gary King, Department of Government, Harvard University Roger E. Kirk, Psychology, Baylor University Helena Chmura Kraemer, Psychiatry and Behavioral Sciences, Stanford University Peter Marsden, Sociology, Harvard University Helmut Norpoth, Political Science, SUNY, Stony Brook Frank L. Schmidt, Management and Organization, University of Iowa Herbert Weisberg, Political Science, The Ohio State University Publisher Sara Miller McCune, Sage Publications, Inc. INSTRUCTIONS TO POTENTIAL CONTRIBUTORS For guidelines on submission of a monograph proposal to this series, please write Michael S. Lewis-Beck, Editor Sage QASS Series Department of Political Science University of Iowa Iowa City, IA 52242

Page 1 Series / Number 07-048 Models for Innovation Diffusion Vijay Mahajan Southern Methodist University Robert A. Peterson University of Texas at Austin SAGE PUBLICATIONS The International Professional Publishers Newbury Park London New Delhi

Page 2 Copyright 1985 by Sage Publications, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. For information address: SAGE Publications, Inc. 2455 Teller Road Newbury Park, California 91320 E-mail: order@sagepub.com SAGE Publications Ltd. 6 Bonhill Street London EC2A 4PU United Kingdom SAGE Publications India Pvt. Ltd. M-32 Market Greater Kailash I New Delhi 110 048 India Printed in the United States of America International Standard Book Number 0-8039-2136-5 Library of Congress Catalog Card No. L.C. 85-050011 98 99 00 01 12 11 10 9 8 When citing a university paper, please use the proper form. Remember to cite the Sage University Paper series title and include the paper number. One of the following formats can be adapted (depending on the style manual used): (1) HENKEL, RAMON E. (1976) Tests of Significance. Sage University Paper Series on Quantitative Applications in the Social Sciences, 07-004. Newbury Park, CA: Sage. OR (2) Henkel, R. E. (1976). Tests of significance (Sage University Paper Series on Quantitative Applications in the Social Sciences, series no. 07-04). Newbury Park, CA: Sage.

Page 3 Contents Series Editor's Introduction 5 1. Basic Concepts 7 The S-Shaped Curve 8 Diffusion Models 10 A Need for Integration 10 Structure of Presentation 11 2. The Fundamental Diffusion Model 12 External-Influence Model 15

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