Lászlo Roth - The Packaging Designer’s Book of Patterns, 4th Edition

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Cover design: Michael Rutkowski

This book is printed on acid-free paper.

Copyright 2013 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

The packaging designer's book of patterns / George L. Wybenga, Lszlo Roth. - Fourth Edition.
pages cm
Includes bibliographical references and index.
ISBN 978-1-118-13415-3 (pbk.); 978-1-118-40830-8 (ebk.); 978-1-118-40831-5 (ebk.);
978-1-118-41908-3 (ebk.); 978-1-118-42084-3 (ebk.); 978-1-118-42630-2 (ebk.)
1. Packaging-Design. 2. Paperboard. I. Roth, Lszlo.
TS195.4.R683 2012
688.8dc23

2012015489

Preface to the Fourth Edition

When originally published in 1991, this book was the first definitive collection of patterns and structural designs for paperboard packaging, point-of-purchase displays, and other three-dimensional graphic products. That first edition contained over 450 patterns and structural designs that were intended to be adapted for packaging.

This fourth edition continues to be the most definitive collection of patterns available, but it now contains well over 600 patterns. The designer may choose among hundreds of alternative carton and box structures, which may be used as they are, modified, or adapted to create exciting new structures. The patterns are accompanied by a description of the historical and technical origins of the materials and methods used. Special attention is given to computer-aided design as an engineering tool that offers new insights into carton and box design and manufacturing.

Paperboard packaging has a profound impact on the global economy. In 2011, the global paper packaging market was estimated to be worth $236 billion. The increasingly consumer driven market will continue to grow globally, especially in North America, China, and India as eco-friendly solutions, technological improvements, and improving paper barrier properties continue to gain greater consumer acceptance.

The packaging materials industry serves every major retail environment. If it is to continue to thrive, it must also continue to be creative and innovative. It must be market oriented and must continually supply new methodologies and new solutions to environmental problems. Along with sensitivity to environmental problems, creativity should be the designer's most important consideration. This workbook may be used not only as a reference for structural design but also as a source of exercises in learning to stimulate creative skills. The cartons shown in this book are designed to depict generic styles whenever possible. Each illustration is accompanied by the name that is commonly used to describe the style.

Some of the packages currently in use are patented or have patent-protected features for use on proprietary packaging machinery. Where appropriate, patented features are indicated. The reader is advised that patented features are protected by patent law and may not be used in practice without the express permission of the patent holder. For information about patents, contact the U.S. Patent Office.

Readers can access digital versions of all patterns by visiting www.wiley.com/go/packagingpatterns and entering the username DieLine58 and the password Jetty433 (both case sensitive).

Foreword

The Packaging Designer's Book of Patterns has been the reference guide for students and faculty in the Packaging Design Department at The Fashion Institute of Technology since the first edition. In fact, there are few professional resources that have been as valuable an asset as this book. There are multiple copies floating around a classroom on any given day, students search out copies when they did not bring their own to school, faculty regularly refer to the content of each revised edition as they guide students through the design process, alumni treasure their book as the go-to resource and design professionals across the globe look forward to each revised edition with the latest patterns.

Packaging design is a complex endeavor. While effective packaging design includes color, typography, and graphics, structure is among the most essential and influential components. The structure in the final produced design can ultimately lead to a products marketing success. In fact, research has proven that a packaging's structure is one of the most influential factors in attracting a consumer and creating brand recognition. The most effective structures are designed to satisfy many prerequisites including security, protection, compatibility with other structures within a system, ability to identify the brand, adaptability to the retail environment, and in-use and storage requirements.

The desire to satisfy the complex structural design goals of a packaging assignment is influenced by many factors and choices made by designers. The packaging structure's pattern and the proven ability for that pattern to be produced and reproduced are critically important. With the hundreds of patterns that can serve as the framework for the packaging's structure, the choices for a designer can be overwhelming and endless. Many patterns are intricate, complicated, or unusual. Even the structures that appear to be the simplest layout can be challenging for a designer to visualize, assemble or construct. Skills such as precision and attention to detail are among those required in recreating the patterns for a packaging structure.