Angell - How to Shoot Great Video For Your Business: INTERNET ENTREPRENEUR UNDER THE SPOTLIGHT SERIES, #3

HOW TO SHOOT GREAT VIDEO FOR YOUR BUSINESS

Patrick Angell

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Introduction

S econd Skill: Filming

I know you are already into making and uploading YouTube videos as part of your Internet entrepreneurship. Here are some great tips on improving your filming skills and techniques.

Chapter One: Filming best tips

G etting your video right is the most important element that determines the quality of your channel content. While you may be following some basic tips for creating videos already, here is a fairly comprehensive list that covers all kinds of web filming:

Keep the camera steady Constantly zooming in and around and/or panning left and right can cause more harm than good. The thumb rule is to get every short for at least 10 seconds. Dont try to include camera action while you are shooting. Simply capture the real action and let the frame speak for itself. If you follow this tip correctly, the results will be great during the editing process.

Get different angles of every scene Make sure you cover all angles of an event or scene. Having multiple angles of the same scene will be extremely useful for you during the editing process as the video will be highly resourceful in terms of getting close-up shots, wide-angle shots, and medium-range shorts. You can choose what suits best in the overall context of the video.

Focus on the background Any good video will have a background that is in sync with the context of the story. For example, it would be nave to shoot a stunning Lamborghini with a slum in the background if you are explaining the fantastic features of the car. However, this background might be perfect if you are using the Lamborghini to draw attention to widening income inequalities! That is what I mean by ensuring that the background of the video is aligned to the context. Focus on this aspect and make necessary changes if needed.

Lighting This aspect is the same for filming as it is for shooting still photographs. The object should be sufficiently lit (without being overly lit). Placing the object(s) of your shoot in front of the sun or under the shade of a tree will result in bad videos that you will not be proud of.

Master the rule of thirds This is a simple yet powerful technique to get wonderfully eloquent images. Allow me to explain this simple rule of thirds: Draw two imaginary equidistant horizontal lines within your frame and two imaginary equidistant vertical lines crossing the horizontal so that you can 9 equal sections in your frame.

Then place your object(s) along these said imaginary lines or at the points of intersections will get you images of great quality. A thumb rule to get a great picture using the rule of thirds is to place the most important object of your video in 1/3rd of the frame that sort of intersects the 1/3rd of the vertical and horizontal lines.

Yet, remember that these are rules that work many of the times. But, they are not etched in stone. If you think in a particular shoot or in part of a video, this might not work. During such times, feel free not to use this rule. Getting each shot perfect happens with experience. The more you shoot the more you will learn to trust your intuitive powers.

Anticipate action If you are shooting a rehearsed video, then this might not really be a problem because you know exactly when and what is going to unfold in front of your camera. However, if you are shooting a public event or even a game, then critical scenes such as shooting of a goal in football or getting a basket in basketball calls for you to anticipate the action so that you can start filming a few minutes before the core action so as to capture the perfect shot! This skill is also based on your intuitive powers. As you gain skills in shooting content specific to your subject, you will begin to know and anticipate such things and you will be ready with your camera when the action actually happens!

Avoid overshooting This is a common mistake among novices and amateurs. While sometimes, having a lot of coverage can come in handy, the risk of important elements getting lost in the melee is quite high.

Some more filming tips:

Feel free to copy your idols style Dont feel ashamed to being influenced by someones filming skills. Feel free to copy your favorite filmmakers style if your unique style is still work-in-progress.

Practice as much as you can Like the proverbial practice making perfect, you cannot improve your skills unless you practice a lot.

Chapter Two: More Video Making Tips

H ere are some simple yet useful tips on making amateur videos using look professionally done.