Mira Calton - Rich Food Poor Food: The Ultimate Grocery Purchasing System

FOREWORD BY William Davis, MD, AUTHOR OF Wheat Belly
INTRODUCTION by Mark Sisson, AUTHOR OF The Primal Blueprint

THE ULTIMATE GROCERY
PURCHASING SYSTEM (GPS)
Shop Smart, Shop Healthy
Save Time, Save Money
Avoid Hype and
Harmful Ingredients

JAYSON CALTON, PhD ,AND MIRA CALTON, CN

RICH FOOD, POOR FOOD

2013, Mira Calton and Jayson Calton

All rights reserved. Except as permitted under the United States Copyright Act of 1976, reproduction or utilization of this work in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including xerography, photocopying, and recording, and in any information storage and retrieval system, is forbidden without written permission of the publisher.

This book is intended as a reference volume only, not as a medical manual. The information given here is designed to help you make informed decisions about your health. It is not intended as a substitute for any treatment that may be subscribed by your doctor. If you suspect you have a medical problem, we urge you to seek competent medical help.

Mention of specific companies, organizations, or authorities in this book does not imply endorsement by the author or publisher, not does mention of specific companies, organizations, or authorities that they endorse this book, its authors, or the publisher. Information in this book was accurate at the time researched. The authors received no incentives or compensation to promote the Rich Foods listed in the book.

Library of Congress Control Number: 2013930098

Library of Congress Cataloging-in-Publication Data is on file with the publisher

Calton, Mira 1971- ; and Calton, Jayson, 1971

Rich Food, Poor Food: The Ultimate Grocery Purchasing System / Mira Calton, CN, and Jayson Calton, PhD

ISBN: 9780984755189

1. Diet 2. Health 3. Weight Loss

Copy Editor: Tara VanTimmeren

Index: Gail Kearns

Cover Photography: Sarah Hansen

Cover Design: Jane Meadows

Publisher: Primal Blueprint Publishing. 23805 Stuart Ranch Rd. Suite 145 Malibu, CA 90265

For information on quantity discounts, please call 888-774-6259 or visit primalbluperintpublishing.com

WE DEDICATE THIS BOOKto the incredible men and women who work tirelessly each day, often without recognition, to supply us with high-quality Rich Foods, and to our readers, who are dedicated to the importance of these treasures.

I f you are among the nutritionally inquisitive, enough to pick up this wonderful book written by Mira and Jayson Calton, then you likely already know a few things about proteins, fats, and carbohydrates, the macronutrients in our diet.

But what about micronutrients? They may be found in much smaller quantities, thus the micro- designationbut dont let size fool you! Despite being present in milligram or microgram quantities, i.e., a thousandth or millionth of a gram, compared with the thousand- or million-fold greater gram quantities of macronutrients, micronutrients are just as necessary to health and life. Micronutrients are a much forgotten component of food, neglected in many discussions of nutrition yet as critical as any macronutrient.

We often talk about cutting or increasing this or that macronutrient, such as cutting carbohydrates or increasing fat. But we virtually never have to talk about cutting our micronutrients, since most of us struggle to even achieve the small but crucial quantities we need! Rich Food, Poor Food reminds us that there is an enormously powerful world of micronutrients that exist in parallel to our need for macronutrients. Mind only your macronutrients but neglect your micronutrients, and you may still be disappointed in the weight loss and health effects. Pay attention to the world of micronutrients, and you may be rewarded by the compound benefits of both worlds.

Once you are familiar with the issues raised by the Caltons, you will be talking the language of micronutrients, talking about the healthy and rich sources of selenium, iodine, and phylloquinone in the Rich Foods that you enjoy! The Caltons also discuss the issue closest and dearest to me, the dangers of healthy whole grains, discussing how and why wheatthis Poor Food that has come to dominate our modern diets, is in reality the corrupt and destructive product of genetics research that should be eaten by no human.

In Rich Food, Poor Food, the Caltons educate, delight, and tantalize readers with their straight-shooting here are the facts style. Short of actually showing up at your front door and taking your hand down the aisle of the farmers market or grocery store, the Caltons show you, step by step, inch by inch, and micronutrient by micronutrient, how to best accomplish a healthy diet and lifestyle rich with the health benefits of plentiful micronutrients.

William Davis, MD
Author, #1 New York Times Bestseller, Wheat Belly

W e want to thank Mark Sisson, our publisher, for seeing the true potential of this book and swooping in at the eleventh hour to help guide and direct us to completion. Thank you for bringing your invaluable insight to the table and allowing us the creative license to make this guide come alive. We would also like to thank our first publishers, Francesca and Ellen; without your early vision, Naked Calories and Rich Food, Poor Food may never have been possible. We cant say enough about how much fun Michele brings to the editing table. She cleans up our words, and in turn, those words have cleaned up her pantry. Apologies to her husband and children, who have watched as the sugar and wheat mysteriously disappearedyoull thank us one day. To Lisa, you may have come to the game late, but you have hit a home run designing this guide. You added pop to our pronouns and color to our callouts. To our literary agent, Beth, thank you so much for riding this roller coaster with us; the value of your guidance is immeasurable and your blatant honesty refreshing. A special thanks to Bill Davis, MD, for taking the time to write our foreword. We hope our book will add to the incredible work you have already donehelping millions to discover health through the elimination of Poor Foods. To Brad and the entire Primal Team, thank you for viewing with fresh eyes and ideas. To our friends and family, both live and on Facebook, we thank you for your support, suggestions, and words of encouragement. To our ranchers, Kathy and Steve, chef Al Rosas of the Organic Chef Foods, and to everyone at the OBrien Family Farm, without all of you, our fridge would be bare and our dog would be hungry. Thank you for supplying us with truly Rich Food. And last, but certainly not least, to the many Rich Food manufacturers who got involved with this projectthank you! Together we will continue to change the world.

Ever feel like navigating your local supermarket involves a frustrating obstacle course fraught with confusing labels and misleading claims? Rich Food, Poor Food gives you everything you need to know to make smart, nutrient-rich food choices that save you time, money, and your health. Dont step into another grocery store without it!