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Ezra Schwartz - Exploring Experience Design

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Key Features
  • An introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge
  • Get acquainted with the various phases of a typical Experience Design workflow
  • Work through the key process and techniques in XD, supported by most of the common use cases
Book Description

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty:

Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences.

Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy.

This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.

What you will learn
  • Understand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate

Ezra Schwartz: author's other books


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Exploring Experience Design
Fusing business, tech, and design to shape customer engagement
Ezra Schwartz

BIRMINGHAM - MUMBAI Exploring Experience Design Copyright 2017 Packt - photo 1

BIRMINGHAM - MUMBAI

Exploring Experience Design

Copyright 2017 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: August 2017

Production reference: 1290817

Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham
B3 2PB, UK.

ISBN 978-1-78712-244-4

www.packtpub.com

Credits

Author

Ezra Schwartz

Copy Editors

Dhanya Baburaj

Safis Editing

Reviewers

Oz Chen

Scott Faranello

Ran Liron

Project Coordinator

Ritika Manoj

Commissioning Editor

Ashwin Nair

Proofreader

Safis Editing

Acquisition Editor

Reshma Raman

Indexer

Mariammal Chettiyar

ContentDevelopmentEditor

Mohammed Yusuf Imaratwale

Graphics

Jason Monteiro

Technical Editor

Murtaza Tinwala

Production Coordinator

Shraddha Falebhai

About the Author

Ezra Schwartz is a multidisciplinary design leader with a holistic approach to experience strategy and design. He led projects in diverse settings, from Fortune 50 companies to start-ups in finance, healthcare, aviation, manufacturing, education, research, and other industries, and is the author of two books on prototyping.

Throughout his career, Ezra has been devising and refining qualitative and quantitative design methods, advancing rapid interactive prototyping techniques, streamlining iterative design guided by continuous user feedback, advocating for accessible design, and mentoring junior practitioners.

Ezra lives in Hyde Park, Chicago, where he draws serenity and often conceives design solutions while running along the shores of the magnificent Lake Michigan.

Acknowledgements

Many of my colleagues, family, and friends have contributed directly or indirectly to this book--I wish I could mention you all. I would like to extend my special thanks to Ruth and Doron Blatt, Mary Burton, Ritch Macefield, Marci Campbell, Dino Eliopulos, Julia and Eitan Gauchman, Hedva Golan, Jim Carleton, Caroline Harney, Christine and Scott Marriott, Ayelet and Alon Fishbach, Galila Spharim, and Yigal Bronner, for their support and encouragement over the years.

I would like to acknowledge the remarkable fellow practitioners who responded so generously to my request to share their personal journeys in , The Design Team--Marlys Caceres, Eddie Chen, Dino Eliopulos, Jay Kaufmann, Ritch Macefield, Saikat Mandal, Christine Marriott, Ross Riechardt, Derik Schneider, Ginger Shepard, Courtney Skulley, Ken Stern, John Tinman, and Richard Tsai.

Kudos to my friends and colleagues at TandemSeven who provided numerous opportunities to engage in insightful conversations on various topics covered in the book and beyond.

To my wife Orit, who helped me shape many rough ideas, for her insights, expert contribution to , Experience - Perception, Emotions, and Cognition and thoughtful edits of the final draft.

I am grateful to Scott Faranello and Oz Chen who reviewed early drafts of this book; Ran Liron, for his detailed, honest, knowledgeable, thoughtful, and generous comments; and Marlys Caceres for her assistance with images.

Last but not least, I want to thank the people who are behind the scenes of this book--the editors and staff at Packt Publishing, and especially Reshma Raman, Mohammed Yusuf Imaratwale, Murtaza Tinwala, Ashwin Nair, and Narendrakumar Tripathi for their patience and continuous encouragement throughout this project.

About the Reviewers

Oz Chen is an experience designer who works with start-ups and companies with a mission to create a social impact. In 2013, he founded UXBEGINNER.COM ( http://www.uxbeginner.com/) to help students transition into the field of user experience design. When he's not designing for clients, publishing content, or mentoring designers, Oz loves to travel, practice Spanish, and attend life-changing festivals.

To my mom, my benevolent creator, thank you, with deep love.

Scott Faranello is a usability expert with over 15 years of experience in product design, web production, product strategy, and quantitative measuring of user behavior. Having worked closely with a wide and diverse array of clients and teams over the years, he has focused on delivering valuable and predictable outcomes that satisfy both end users and business goals. Scott is the author of two books published by Packt: Practical UX Design and Balsamiq Wireframes Quickstart Guide. He currently resides in CT with his wife and two boys.

Ran Liron is a veteran UX leader, operating in Israel. He has more than 20 years of hands-on experience, balancing considerations of users' needs, technical limitations, and business objectives. Ran has planned and executed a wide variety of projects for all types of clients and markets, including large international corporations and start-ups, such as B2B and B2C, finance, cyber-security, government, military, e-commerce, IT, telecom, insurance, health, education, social networks, and advertising.
Ran is very passionate about evangelizing UX best practice and methodology, in organizations he had worked for, in the IT community, and as a mentor in Google's Launchpad for start-ups.

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