Ezra Schwartz - Exploring Experience Design

BIRMINGHAM - MUMBAI

Copyright 2017 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: August 2017

Production reference: 1290817

www.packtpub.com

Ezra Schwartz is a multidisciplinary design leader with a holistic approach to experience strategy and design. He led projects in diverse settings, from Fortune 50 companies to start-ups in finance, healthcare, aviation, manufacturing, education, research, and other industries, and is the author of two books on prototyping.

Throughout his career, Ezra has been devising and refining qualitative and quantitative design methods, advancing rapid interactive prototyping techniques, streamlining iterative design guided by continuous user feedback, advocating for accessible design, and mentoring junior practitioners.

Ezra lives in Hyde Park, Chicago, where he draws serenity and often conceives design solutions while running along the shores of the magnificent Lake Michigan.

Many of my colleagues, family, and friends have contributed directly or indirectly to this book--I wish I could mention you all. I would like to extend my special thanks to Ruth and Doron Blatt, Mary Burton, Ritch Macefield, Marci Campbell, Dino Eliopulos, Julia and Eitan Gauchman, Hedva Golan, Jim Carleton, Caroline Harney, Christine and Scott Marriott, Ayelet and Alon Fishbach, Galila Spharim, and Yigal Bronner, for their support and encouragement over the years.

I would like to acknowledge the remarkable fellow practitioners who responded so generously to my request to share their personal journeys in , The Design Team--Marlys Caceres, Eddie Chen, Dino Eliopulos, Jay Kaufmann, Ritch Macefield, Saikat Mandal, Christine Marriott, Ross Riechardt, Derik Schneider, Ginger Shepard, Courtney Skulley, Ken Stern, John Tinman, and Richard Tsai.

Kudos to my friends and colleagues at TandemSeven who provided numerous opportunities to engage in insightful conversations on various topics covered in the book and beyond.

To my wife Orit, who helped me shape many rough ideas, for her insights, expert contribution to , Experience - Perception, Emotions, and Cognition and thoughtful edits of the final draft.

I am grateful to Scott Faranello and Oz Chen who reviewed early drafts of this book; Ran Liron, for his detailed, honest, knowledgeable, thoughtful, and generous comments; and Marlys Caceres for her assistance with images.

Last but not least, I want to thank the people who are behind the scenes of this book--the editors and staff at Packt Publishing, and especially Reshma Raman, Mohammed Yusuf Imaratwale, Murtaza Tinwala, Ashwin Nair, and Narendrakumar Tripathi for their patience and continuous encouragement throughout this project.

Oz Chen is an experience designer who works with start-ups and companies with a mission to create a social impact. In 2013, he founded UXBEGINNER.COM ( http://www.uxbeginner.com/) to help students transition into the field of user experience design. When he's not designing for clients, publishing content, or mentoring designers, Oz loves to travel, practice Spanish, and attend life-changing festivals.

Scott Faranello is a usability expert with over 15 years of experience in product design, web production, product strategy, and quantitative measuring of user behavior. Having worked closely with a wide and diverse array of clients and teams over the years, he has focused on delivering valuable and predictable outcomes that satisfy both end users and business goals. Scott is the author of two books published by Packt: Practical UX Design and Balsamiq Wireframes Quickstart Guide. He currently resides in CT with his wife and two boys.

Ran Liron is a veteran UX leader, operating in Israel. He has more than 20 years of hands-on experience, balancing considerations of users' needs, technical limitations, and business objectives. Ran has planned and executed a wide variety of projects for all types of clients and markets, including large international corporations and start-ups, such as B2B and B2C, finance, cyber-security, government, military, e-commerce, IT, telecom, insurance, health, education, social networks, and advertising.
Ran is very passionate about evangelizing UX best practice and methodology, in organizations he had worked for, in the IT community, and as a mentor in Google's Launchpad for start-ups.

For support files and downloads related to your book, please visit www.PacktPub.com .

Did you know that Packt offers eBook versions of every book published, with PDF and ePub files available? You can upgrade to the eBook version at www.PacktPub.com and as a print book customer, you are entitled to a discount on the eBook copy. Get in touch with us at service@packtpub.com for more details.

At www.PacktPub.com , you can also read a collection of free technical articles, sign up for a range of free newsletters and receive exclusive discounts and offers on Packt books and eBooks.