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J. R. Storment - Cloud FinOps: Collaborative, Real-Time Cloud Financial Management

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J. R. Storment Cloud FinOps: Collaborative, Real-Time Cloud Financial Management
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Cloud FinOps: Collaborative, Real-Time Cloud Financial Management: summary, description and annotation

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Despite many uncertainties in cloud computing, one truth is evident: costs will always tend to go up unless youre actively engaged in the process. Whether youre new to managing cloud spend or a seasoned pro, this book will clarify the often misunderstood workings of cloud billing fundamentals and provide expert strategies on creating a culture of cloud cost management in your organization.Drawing on real-world examples of successes and failures of large-scale cloud spenders, this book outlines a road map for building a culture of FinOps in your organization. Beginning with the fundamental concepts required to understand cloud billing concepts, youll learn how to enable an efficient and effective FinOps machine. Learn how the cloud works when it comes to financial management Set up a FinOps team and build a framework for making spend efficiency a priority Examine the anatomy of a cloud bill and learn how to manage it Get operational recipes for maximizing cloud efficiency Understand how to motivate engineering teams to take cost-saving actions Explore the FinOps lifecycle: Inform, Optimize, and Operate Learn the DNA of a highly functional cloud FinOps culture

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Praise for Cloud FinOps

FinOps has emerged as a new model to define the future of how finance and technical teams partner together. The Cloud FinOps book has provided a roadmap for those organizations looking to evolve the way they manage and optimize cloud expenditures, without slowing technical teams and innovation. This is a must-read for both finance and technical teams to help them understand their role in the world of cloud financial management!

Keith Jarrett, Cloud Financial Management Leader

The freedom of cloud comes with the responsibility of FinOps. Businesses need to adopt an operating model in which software engineers are responsible for the cost of their solutions. This book covers the how-tos you need to get started.

Dieter Matzion, FinOps Expert since 2013

So much about current cloud strategy is financial; the long-term business value of cloud-based solutions is predicated on making the right decisions about what needs to run where, according to the economics of cloud provision. However, the topic of cloud economics in general, and financial planning in particular, is poorly understood. This book cuts through the fog and gives cloud decision makers the clarity they need to make the right choices for their organizations, now and in preparation for the future.

Jon Collins, VP of Research, GigaOm

Cloud FinOps

by J.R. Storment and Mike Fuller

Copyright 2020 J.R. Storment and Mike Fuller. All rights reserved.

Printed in the United States of America.

Published by OReilly Media, Inc. , 1005 Gravenstein Highway North, Sebastopol, CA 95472.

OReilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://oreilly.com). For more information, contact our corporate/institutional sales department: 800-998-9938 or corporate@oreilly.com .

  • Acquisitions Editor: John Devins
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  • Copyeditor: Rachel Monaghan
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  • Indexer: Ellen Troutman-Zaig
  • Interior Designer: David Futato
  • Cover Designer: Karen Montgomery
  • Illustrator: Rebecca Demarest
  • December 2019: First Edition
Revision History for the First Edition
  • 2019-12-12: First Release

See http://oreilly.com/catalog/errata.csp?isbn=9781492054627 for release details.

The OReilly logo is a registered trademark of OReilly Media, Inc. Cloud FinOps, the cover image, and related trade dress are trademarks of OReilly Media, Inc.

The views expressed in this work are those of the authors, and do not represent the publishers views. While the publisher and the authors have used good faith efforts to ensure that the information and instructions contained in this work are accurate, the publisher and the authors disclaim all responsibility for errors or omissions, including without limitation responsibility for damages resulting from the use of or reliance on this work. Use of the information and instructions contained in this work is at your own risk. If any code samples or other technology this work contains or describes is subject to open source licenses or the intellectual property rights of others, it is your responsibility to ensure that your use thereof complies with such licenses and/or rights.

978-1-492-05462-7

[LSI]

Dedication

For Wiley

Who dreamed of one day writing a book and waited patiently during two of the last three weekends of his life for us to finish this one. And who subsequently decided to retitle this book FinOps Poop Poo Book.

Preface

Over the years, weve heard the same stories over and over again. Engineering teams spend more than they need to on cloud, with little understanding of cost efficiency. Meanwhile, finance teams struggle to understand and keep up with what teams are spending. Then, to top it off, leadership doesnt have enough input into company spendingand sometimes doesnt even show a willingness to influence priorities.

Traditionally, procurement was largely in control of any material IT spend because they had to approve all large equipment purchases. As organizations move into the cloud, however, the pay-as-you-go modelalso known as the variable spend modelallows engineers to bypass this procurement approval process. When cloud spend reaches material levels, organizations are left to allocate, explain, and control these costs. With over 300,000 SKUs offered by cloud service providers, and thousands of new features introduced each year, cloud financial management is a problem that isnt going to solve itself.

We need a new cloud financial management operating model. Enter FinOps.

The success stories we typically hear at conferences or read in blogs focus on how organizations have migrated their technology. They play up the challenges their development and operations teams faced and finally overcame in heroic fashion. They talk about scale and data, and the newest service they used to solve a complex problem. Often overlooked, however, are the financial management practices that enabled these accomplishments. Throughout the years, weve seen many cloud stories fall into trouble due to ineffective cloud financial management.

During the last eight years of our respective careers, weve heard a consistent theme from practitioners and executives alike: theres a lack of FinOps education and knowledge available. Mike heard it while running cloud cost optimization for Atlassians massive cloud deployments. J.R. heard it while coaching the worlds largest cloud spenders as cofounder of Apptio Cloudabilitys cloud spend management platform.

Enterprises and tech unicorns alike struggle to evolve the way their teams work in the world of DevOps plus cloud. As they try to codify day-to-day best practices, they end up reinventing the same wheel, and they dont have a broad peer group to which they can turn.

But the wisdom is out there. The few enterprises further along the maturity curve (call them the FinOps Heroes) have broken down the silos. They get huge savings over what they would have paid in a pre-FinOps world. Meanwhile, their engineers are delivering innovation at faster speeds. Procurement has shifted to strategic sourcing and owning the relationship with the cloud provider. No longer removed from the process, the finance team is a proactive partner who has become technically enabled and is focusing on unit economics. And leadership is making intentional and frequent strategic choices among speed, quality, and cost.

Weve heard an oft-repeated demand for a resource from which we can all learn, along with a need for someone to both formally define FinOps and draw from the great FinOps practitioners in the industry. In short, we want to capture what it is that makes them successful and share it with the rest of the world.

Its why we formed the FinOps Foundation (http://finops.org). Its that organizations practitioners who have fueled the best practices well cover in this book. All the examples we describe have been created out of their feedback. Weve also woven in quotes from them to help connect the content with real-life thoughts and opinions on FinOps.

Who Should Read This Book

Anyone working in engineering, finance, procurement, product ownership, or leadership in a company runningor aspiring to runin the public cloud will benefit from this book. As an organization understands the personas in FinOps, it can map them to relevant teams across the business.

Engineers and operations teams are most likely not used to thinking about costs as a day-to-day concern. In the old precloud days, they worried about performance. Constrained by hardware procurement and unable to get more servers whenever they needed them, they had to hoard resources or plan ahead. Capacity planning was done months, if not years, in advance. Now, in the cloud, they can throw company dollars at the problem whenever extra capacity is required. But that adds a new dimension to the work. They also have to think about the cost of their infrastructure choices and its impact on the business. At first, this feels foreign and at odds with the primary focus of shipping features. Then they quickly realize that cost is just another efficiency metric they can tune to positively impact the business.

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