J. Robert Rossman - Recreation programming: designing leisure experiences
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Used in numerous universities throughout the United States, Canada, Australia & New Zealand, Recreation Programming provides programming insights for educators, practitioners, and students. This book will present readers with the vital tools necessary in providing successful programs for their patrons.
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Production Manager: Susan M. McKinney Cover Design: Michelle R.Dressen Cover Illustration: Lori Walls, Fineline Graphics, Denton, Texas Proofreader: Phyllis L. Bannon
Library of Congress Catalog Card Number: 94-67272 ISBN: 0-915611-95-3
Printed in the United States
For Linda
CONTENTS
Acknowledgments
vii
Introduction
ix
Part I: Foundations for Programming
1
Chapter One Basic Programming Concepts
3
Chapter Two How Individuals Experience Leisure
21
Chapter Three Six Key Elements of Program Production
35
Chapter Four Using Goal and Objective Technology in Program Development
57
Chapter Five The Program Development Cycle
71
Part II: Determining Agency Culture
83
Chapter Six Developing the Agency's Programming Mission
85
Chapter Seven Writing Program Management Goals
119
Part III: Targeted Program Development
133
Chapter Eight Assessing Patrons' Needs
135
Chapter Nine Program Design
169
Chapter 10 Creative Programming
191
Part IV: Operational Strategies
211
Chapter 11 Preparing the Program Plan
213
Chapter 12 Techniques for Program Promotion
243
Chapter 13 Registration Procedures
263
Chapter 14 Staffing and Supervising Program Operations
291
Chapter 15 Developing a Program Pricing Philosophy
321
Chapter 16 Determining Program Costs
337
Chapter 17 Pricing Program Services
351
Part V: Follow-Up Analysis
375
Chapter 18 Program Evaluation Techniques
377
Chapter 19 Five Program Evaluation Models
415
Chapter 20 Making Decisions About Program Services
467
Index
483
Page vii
ACKNOWLEDGMENTS
Five years ago, when the first edition of this book was released, a few risk takers adopted it. It has been gratifying that the number of adoptions has increased each year since then. I have received much constructive feedback from colleagues and their students about how to improve the book and many of these suggestions have been incorporated into this edition. During Spring semester 1994, the number of requests for the book exceeded the number of books available and some loyal customers could not get books for their classes. Sagamore Publishing and I apologize for this and hope it will not happen again but the demand for the text simply exceeded our most optimistic projections.
The profession and its knowledge base has advanced considerably during the past five years and I have tried to incorporate the latest knowledge about experiencing leisure and managing program services into this second edition. As stated in the first edition, experiencing and participating in leisure is a complex interaction form. Facilitating these experiences through designed recreation programs is equally complex. I remain a student of the subject and am grateful to the many practitioners, students, and colleagues who, over the years, have helped me better understand leisure, recreation, and programming.
I am especially grateful to the following colleagues who have given me feedback about the book that has been useful to me in preparing the second edition.
Dale Adkins, Western Illinois University Bob Anastasio, U.S. Army Recreational Services Thersa Beck, Baylor University Jim Busser, University of Nevada, Las Vegas Marcia Carter, Baylor University Robin Cockburn, Joint Leisure Training, Auckland New Zealand
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