Prabhu - Data Analytics with Excel
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The characters and events portrayed in this book are fictitious. Any similarity to real persons, living or dead, is coincidental and not intended by the author.
No part of this book may be reproduced, or stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without express written permission of the publisher.
- Coca-Cola
In the year 2015, Coca-Cola managed to strengthen its data strategy by building a digital-led loyalty program. According to a Forbes article, Coca Cola was one of the first globally recognized brands, outside of the tech sector, to embrace Big Data. In 2015, for example, they were able to determine that Coca Cola products were mentioned online once every two seconds. Having access to this information helps them understand who their customers are, where they live, and what prompts them to discuss the brand.- Netflix
Netflix is a good example of a big brand that uses big data analytics for targeted advertising. With over 100 million subscribers, the company collects huge data, which is the key to achieving the industry status.If you are a subscriber, you are familiar to how they send you suggestions of the next movie you should watch. Basically, this is done using your past search and watch data. This data is used to give them insights on what interests the subscriber most. See the screenshot below showing how Netflix gathers big data.- UOB Bank
UOB bank from Singapore is an example of a brand that uses big data to drive risk management. Being a financial institution, there is huge potential for incurring losses if risk management is not well thought of. UOB bank recently tested a risk management system that is based on big data. The big data risk management system enables the bank to reduce the calculation time of the value at risk. Initially, it took about 18 hours, but with the risk management system that uses big data, it only takes a few minutes. Through this initiative, the bank will possibly be able to carry out real-time risk analysis in the near future.- Amazon Fresh and Whole Foods
Amazon leverages big data analytics to move into a large market. The data-driven logistics gives Amazon the required expertise to enable creation and achievement of greater value. Focusing on big data analytics, Amazon whole foods is able to understand how customers buy groceries and how suppliers interact with the grocer. This data gives insights whenever there is need to implement further changes.- Pepsico
PepsiCo is a consumer packaged goods company that relies on huge volumes of data for an efficient supply chain management. The company is committed to ensuring they replenish the retailers shelves with appropriate volumes and types of products. The companys clients provide reports that include their warehouse inventory and the POS inventory to the company, and this data is used to reconcile and forecast the production and shipment needs. This way, the company ensures retailers have the right products, in the right volumes and at the right time. Listen to this webinar where the companys Customer Supply Chain Analyst talks about the importance of big data analytics in PepsiCo Supply chain.
Data Analytics with Excel and Power BI
Data analytics in Excel and Power is done by Importing the data from various sources and linking it with excel and power bi, cleaning and transform the data, manipulate and analyze the data using visuals.- MS Office Tools Excel, Word, Power Point
- Microsoft Excel
- Quick Access Toolbar: This is a place where all the important tools can be placed. When you start Excel for the very first time, it has only 3 icons (Save, Undo, Redo). But you can add any feature of Excel to to Quick Access Toolbar so that you can easily access it from anywhere (hence the name).
- Ribbon: Ribbon is like an expanded menu. It depicts all the features of Excel in easy to understand form. Since Excel has 1000s of features, they are grouped in to several ribbons. The most important ribbons are Home, Insert, Formulas, Page Layout & Data.
- Formula Bar: This is where any calculations or formulas you write will appear. You will understand the relevance of it once you start building formulas.
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