Lisa Shea - Getting Reviews Marketing Your Book--Reaching Bloggers Podcasts Radio TV and More!
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105 pages - Updated for 2020! Freshly revised!
You have a book finished. Youre all ready to start marketing it. But if your book has zero reviews, or just a handful of reviews, your marketing efforts will be climbing up a steep hill.
Readers just DO NOT TRUST a book with only a few reviews. Readers assume that the first 10 or 15 reviews are probably made by family and friends of the author. Its only when a book gains a critical mass of reviews, somewhere around 30 or more, that it begins to seem legitimate to random strangers. Its at that point that strangers decide the book could be worth spending money on.
But how in the world do you get the reviews? How do you get people to review your books if youre not supposed to be using family and friends? How do you convince strangers not only to read your book but to invest the time in typing in a review for it?
This book provides the solutions!
I have a number of books with 100 or more reviews. Once I got the books to that level, they sell themselves. I dont have to market them any more. The reviews on their own keep the book being ranked high in the book selling systems and getting buyers and more reviewers. It self-sustains at that point.
Learn how to launch your own book high!
* * *
I support battered womens shelters.
Getting Reviews Marketing Your Book is book 14 in my Author Essentials series which takes you step by step through everything you need to know about writing, publishing, and marketing a book in todays modern world.
Lisa Shea: author's other books
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Getting Reviews
Marketing Your Book
Reaching Bloggers,
Podcasts,
Radio, TV,
And More!
Lisa Shea
Content copyright 2017 by
Lisa Shea / Minerva Webworks LLC
All rights reserved
No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the author. The only exception is by a reviewer, who may quote short excerpts in a review.
~ v2 ~
All copyrights mentioned are owned by their respective owners.
Kindle ASIN: B085KYLTJR
Contents
Seize the Day
You have a book finished. Youre all ready to start marketing it. But if your book has zero reviews, or just a handful of reviews, your marketing efforts will be climbing up a steep hill.
Readers just DO NOT TRUST a book with only a few reviews. Readers assume that the first 10 or 15 reviews are probably made by family and friends of the author. Its only when a book gains a critical mass of reviews, somewhere around 30 or more, that it begins to seem legitimate to random strangers. Its at that point that strangers decide the book could be worth spending money on.
But how in the world do you get the reviews? How do you get people to review your books if youre not supposed to be using family and friends? How do you convince strangers not only to read your book but to invest the time in typing in a review for it?
This book provides the solutions!
I have a number of books with 100 or more reviews. Once I got the books to that level, they sell themselves. I dont have to market them any more. The reviews on their own keep the book being ranked high in Amazons systems and getting buyers and more reviewers. It self-sustains at that point.
Learn how to launch your own book high!
I support battered womens shelters.
This book is part of my 14-book Authors Essentials series. Because so many readers ask about how to build their review count, I am offering this specific book for FREE. It should be FREE on all platforms.
Its important to note that if your book has a bunch of typos in the first few pages, or the cover isnt engaging, or the promo blurb feels like a book summary rather than an exciting movie pitch, it will be an uphill slog to get ANYONE to review your book. You absolutely need to make sure youve optimized your cover design, your books editing, and every other aspect of the book before you start pleading with reviewers to read it. If you have any questions about those other areas, contact me or check out my other books. They should all be free in KU.
Before you start spreading the news to the masses about your book, though, the first thing you want to do is to do a thorough review sweep of the way the book is going to be presented.
Every aspect of this effort needs to shine in order for sales and reviews to happen.
Marketing is an ongoing polishing process. Even if youve done this type of top-to-bottom review recently, it can be helpful to go through it again.
Ive said this over and over again. Time for one more round. People absolutely do judge books by their covers. In many cases, when people are browsing on a phone or tablet, the ONLY thing they see is the cover and the first few words of the title. Thats it. They dont see the description. They dont see anything else. Either the cover grabs them or they keep on scrolling.
Ive got an entire book on designing ideal covers for ones genre. This is never a finished project. Genre expectations change. An ideal cover for three years ago could be completely wrong for now. A book with an older cover will look out of date and wont be clicked on as much.
Ive talked at length about how even tiny changes on covers can make enormous lifts in sales. Adding texture to a title. Adding a cross to the breast of the heroine. Those small changes speak volumes to a reader.
Examine your cover. Then examine the covers in the marketplace today for top selling books in your genre. Is there a tweak you could make to bring your cover even more fully into the light? To ensure that a scrolling reader in your target audience will stop at your cover rather than continuing to scroll?
Dont figure your cover is good enough. Dont give it a pass because it looks lovely at full size on a paperback. If the book cover doesnt get people to stop and click, when theyre scrolling on a small screen through a long list of other covers, its not doing its job.
Invest the time and energy. All the marketing in the world will have trouble saving a book with a poor cover.
This is just one example of a progression of book covers.
I adored my first cover. It got me very little sales. So I thought, OK mystery novels need mystery. I switched to the second cover. I got more sales but some poor reviews from people who thought it wasnt scary enough. I switched to cover 3. Now people knew it wasnt going to be scary. Sales and good reviews climbed.
But I still wasnt quite there.
I switched to cover 4. Now sales really picked up and the reviews become even more positive. I added in my gold award again, added texture to the title font, and now sales chug along quite well. And this undoubtedly isnt the final cover. In a year or two Ill change it again to match the new trends in murder mysteries.
That effort of staying on top of cover designs pays for itself many times over in sales, reviews, and income.
If you cant make a great cover yourself, go to Freelancer.com or Fiverr.com or one of the many other websites that have cover designers available at a low cost.
If you dont have a top-notch cover, people will never click to see the actual words youve written. It is just that important.
As much as I say that many readers will rarely even see your blurb, there is of course a portion of readers who WILL see and read your blurb. You need to make sure for those readers that the blurb is as absolutely perfect to get them to click as possible.
Do not simply summarize the book! That rarely catches a users attention. They dont want a third grade book report on what the book is about. Instead, you have to think about a movie trailer. It rarely goes start-to-finish about whats in the movie. Instead, it focuses on the emotion-grabbing scenes. The way the hero looks at the heroine. The chaos of the storm. The angst of being torn away. Those things that grab at your heart and make you want to learn more.
This is true no matter what type of book you have. Non-fiction? Play up the ways the book will help them succeed. Fiction? Play up the things that will suck them in.
This is a situation where reading other book summaries isnt always helpful. Sometimes books especially best-selling books can get by with a review simply stuffed with reader reactions or a summary, because they assume everyone coming to the page already knows that the book is exciting and worth reading.
So be sure to look for books that actually put effort into their blurb. Books that present the content information in a way that gets you interested in learning more.
In general you want the blurb area to be about four paragraphs long. It should be long enough to make your case but short enough that they dont lose interest and move on. People generally wont read eight pages of summary. If they want to learn more theyre going to go click on the look inside and learn more that way. Keep your blurb relatively short and sweet. 3-4 paragraphs, suck them in, make them want to read more, and done.
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