Donald Farmer and Jim Horbury - Embedded Analytics: Integrating Analysis with the Business Workflow (Sixth Early Release)

by Donald Farmer and Jim Horbury

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Data and analytics are not only rapidly developing technologies, they also seem to be constantly in the news. So it is puzzling that industry analysts often say that the adoption of analytics technologies, such as business intelligence (BI), hovers around 25-30% of the addressable market, even while that addressable market has grown. Why is the percentage so low?

Part of the reason seems to be that analytics as a specialism may only be relevant to about 30% of the market. But analytics as a way of delivering insight and improved decision making has far greater potential. The new question then, is how to reach those underserved users.

Our answer, in this book, is that we can embed analytics into the applications that business users work with every day, making analytics part of their regular workflow, not a specialized practice. There will still be a role for analytics experts with bespoke applications, but regular users can benefit from embedding analytic features into other apps.

We think embedded analytics is an exciting field that promises to transform the way we design, build, and use software applications. It is a field that brings together the worlds of data analytics and application design, allowing us to integrate powerful analytical tools directly into familiar applications. The result is a much more intuitive and efficient user experience, which enables users to make better decisions and gain deeper insights into their data. By integrating analytics into the application design process, we can create much more intelligent and effective applications that are better suited to the needs of the user.

This book is designed to provide you with the knowledge you need to embed analytics into your applications and create a more powerful user experience.