Eric Benjamin Seufert - Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue

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Library of Congress Cataloging-in-Publication Data

Seufert, Eric Benjamin.

Freemium economics : leveraging analytics and user segmentation to drive revenue / Eric Benjamin Seufert.

pages cm

Includes bibliographical references and index.

ISBN 978-0-12-416690-5 (alk. paper)

1. Pricing. 2. Bundling (Marketing) 3. Marketing. 4. Demand (Economic theory) 5. Consumption (Economics) 6. Computer software industryCase studies. I. Title.

HF5416.5.S48 2014

658.816dc23

2013037659

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-0-12-416690-5

Printed and bound in the United States of America

14 15 16 17 18 11 10 9 8 7 6 5 4 3 2 1

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