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Antill Sara - Sell Your Own Damn Movie!

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A history of film distribution, 10,000 B.C.--present -- Make your own damn flowchart -- Theatrical distribution : My preferred method of release, other than autoerotic asphyxiation -- Piracy is good. Long live pirates. Yarr. -- Look at me! How to make people want to see your movie, part I -- Putting; the miss in mismarketing : Five good movies that poor marketing almost ruined -- I said look at me! How to make people want to see your movie, part II, or probably the most important chapter in the book (after the one about Thomas Jefferson and pirates) -- Film festival survival guide, part 6A, section B17 -- A short chapter about short films (and short people) -- Mo distribution, mo problems -- Foreign agents, and other things up my ass -- Epilogue.

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Sell Your Own Damn Movie!

Lloyd Kaufman

Sara Antill

Focal Press

Front-matter

Sell Your Own Damn Movie!

Sell Your Own Damn Movie!

Lloyd Kaufman with Sara Antill

Sell Your Own Damn Movie - image 1 AMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK OXFORD PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Picture 2

Focal Press is an imprint of Elsevier

Copyright

Focal Press is an imprint of Elsevier

225 Wyman Street, Waltham, MA 02451, USA

The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK

2011 Lloyd Kaufman. Published by Elsevier Inc. All rights reserved

No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publishers permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions.

This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein).

Notices

Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary.

Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds, or experiments described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.

To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors, assume any liability for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions, or ideas contained in the material herein.

Library of Congress Cataloging-in-Publication Data

Kaufman, Lloyd, 1945

Sell your own damn movie! / Lloyd Kaufman; with Sara Antill.

p. cm.

ISBN 978-0-240-81520-6

1. Motion picturesMarketingAmateurs manuals. 2. Low budget filmsAmateurs manuals. 3. Motion picture producers and directorsInterviews. I. Antill, Sara. II. Title.

PN1995.9.M29K58 2011

791.4330688dc22

2011003845

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library.

ISBN: 978-0-240-81520-6

For information on all Focal Press publications visit our website at www.elsevierdirect.com

Printed in the United States of America

11 12 13 14 15 5 4 3 2 1

Dedication Sell Your Own Damn Movie is dedicated to Pat Swinney Kaufman My - photo 3

Dedication

Sell Your Own Damn Movie! is dedicated to Pat Swinney Kaufman. My love for you exceeds anything in this book, on this planet, or in the heavens And speaking of selling, thank you for supporting 37 years of Sell-u-Lloyd!

xo Lloydie

A Special Thank You A Special Sell Your Own Damn Thank You to Sara Antill - photo 4

A Special Thank You

A Special Sell Your Own Damn Thank You to Sara Antill

Sell Your Own Damn Movie co-author Sara Antill explodes with joy after - photo 5

Sell Your Own Damn Movie! co-author Sara Antill explodes with joy after receiving this Christmas gift from Lloyd.

Acknowledgments

Id like to take a moment to give an impassioned thank you to the following people:

Michael and Maris Herz, your dear, sweet souls have nurtured me from the very beginning of my ascent into 40 years of failed filmmaking.

Jerome Rudes, who thought what I had to say was worth committing to paper. Ha!

And

Elinor Actipis
Renzo Adler
Zack Beins
Danielle Black
Karen Black
Travis Campbell
Tze Chun
Jason Connell
Annie Cron
David Cronenberg
Michele Cronin
Lisa Eastman
David Ferino
Gabe Friedman
Maria Friedmanovich
Nina Gielen
Jamie Greco
Adam Green
Rod Gudino (Rue Morgue)
James Gunn
Matt Hoffman
Ted Hope
Jeremy Howell
IFTA
Thomas Jefferson
Allison Jones
Jason Kalmanowitz
Charles Kaufman
Charlotte Kaufman
Lily-Hayes Kaufman
Lisbeth Kaufman
Pat Kaufman
Sigrun Kaufman
Susan Kaufman
Mike Kelly
Brad Kembel
Roger Kirby
Anne Koester
Stan Lee
Jonathan Lees
Teresa Loera
Mynette Louie
Ron Mackay
Matt Manjourides
Justin Martell
Jonas Mekas
Jeremy Morrison
Gary Moscowitz
Phil Nichols
Barack Obama
Nina Paley
Bristol Palin
Sarah Palin
Oren Peli
Bill Plympton
Jean Prewitt
Jon Reiss
John Rieber
Stewart Rieser
Elle Schneider
Amanda Scott
Richard Taylor
Tony Timpone (Fangoria)
Cory Udler
Jenn Valdez
Jonathan Wolf
Strauss Zelnick

Foreword by Stan Lee

Lloyd Kaufman and I have known each other since Lloyd was at Yale in the 1960s and sought me out. He was one of the many brilliant young students for whom Marvel Comics had become a sort of shrine, but Lloyd stood out among the others. He seemed driven by some kind of strong intellectual force combined with a monomaniacal passion for pop culture. That is why in 1970 I chose him to write a screenplay with me based on Night of the Witch, one of my stories. Lloyd had never written a movie script, but I could tell that his incredibly original ideas and incredibly unique persona-lity could be wrapped up in one incredibly charged enchilada of horror! I was right. Our script was immediately optioned by Cannon, the premiere indie movie studio of its day, from whose loins sprung stars like Susan Sarandon and Peter Boyle.

A lot has changed since 1970; Lloyd and his Yale buddy Michael Herz have established Troma, the longest running independent movie studio of all time. Lloyd has put a new face on the cinematic superhero with Toxie, as well as with my personal favorite, Sgt. Kabukiman N.Y.P.D. Lloyds body of work has now proven to be a seminal influence on worldwide film today. Just look at any film created by the likes of Quentin Tarantino, Takashi Miike, Peter Jackson, Eli Roth, Gaspar No, and James Gunn, to name a few, and you are likely watching a film influenced by Class of Nuke Em High, Tromeo & Juliet, or Citizen Toxie. Come to think of it, perhaps Lloyd and I shouldve continued working together; the only problem was that during our intense brainstorming sessions, whenever he wanted to confuse me, hed speak in Mandarin Chinese, one of his many offbeat talents!

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