You probably have a tin of shoe polish tucked under the laundry sink bearing the little bird logo that has been in homes around the globe for over a century. Founded in Melbourne by William Ramsay in 1906, Kiwi is one of the most iconic and enduring international brands ever to have come out of Australia.
One of Australias best-loved journalists, Keith Dunstan tells the remarkable story of the Ramsay family and how they created and nurtured the Kiwi brand. Always quick to seize a marketing opportunity, the Ramsays sent Kiwi to England with the Anzacs in World War I, putting a brilliant shine on belts, bridles and leggings as well as boots. Soon there was a Kiwi factory in London, and in time Kiwi ran 24 factories worldwide, selling more than 250 million cans of shoe polish annually.
In his inimitable warm and chatty style, Dunstan follows the fortunes of the Ramsay family as they built the Kiwi brand over the decades: business decisions good and bad, grand houses, the latest cars, constant travel, marriages, quarrels and friendships. He also tracks the clever advertising strategies that kept Kiwi in the public mind, including the notorious sign that caused traffic accidents in Richmond in the 1960s.
Richly illustrated in full colour, Kiwi is the fascinating inside story of one of Australias great families, as well as one of its great brands.
Harry, Madge and Hugh, c . 1895
Kiwi promotional poster, c . 1925
Author photo: David Dunstan, 2012
Keith Dunstan OAM was a much-loved Melbourne journalist and book author. For 30 years from 1958, his daily column A Place in the Sun was an institution in the Sun News-Pictorial . He also wrote for the Bulletin under the pseudonym Batman, and for the Courier-Mail and later the Age .
Keith Dunstan wrote more than 25 books, including a quartet of books on the Australian character, pioneering works of sport history including The Paddock That Grew, about the Melbourne Cricket Ground, and The Melbourne I Remember . Kiwi was his final work, completed just before his passing in September 2013.
I have not previously read a business story or family history that is so pithy and observant, and written with such a mix of fun and seriousness.
FROM THE FOREWORD BY G EOFFREY B LAINEY
First published in 2017
Copyright 2017 Keith Dunstan Estate
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without prior permission in writing from the publisher. The Australian Copyright Act 1968 (the Act) allows a maximum of one chapter or 10 per cent of this book, whichever is the greater, to be photocopied by any educational institution for its educational purposes provided that the educational institution (or body that administers it) has given a remuneration notice to the Copyright Agency (Australia) under the Act.
Allen & Unwin
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Cataloguing-in-Publication details are available from the National Library of Australia www.trove.nla.gov.au
ISBN 9781760297282 pbk
ISBN 9781760638047 eBook
Project management by Andrew Cunningham
Cover and internal design by Andrew Cunningham
Edited by Neil Conning
Index by Neil Conning
Set in 11/15 pt Scala by Studio Pazzo Pty
Pre-publishing by Splitting Image
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Peter Morley of Meridian Sculpture Founders, Fitzroy, giving William Ramsay a new shine. Peter calls the Parade Gloss Dr Ramsays colour enhancer. He uses it for restoring bronze sculptures or when finishing new works.
Staff photo at the front of the Kiwi premises, 683 Elizabeth Street, Melbourne, c . 1912
ABOUT THIS BOOK
In late 2010, we, the daughter and four sons of Tom Ramsay made a long-awaited decision to commission a history of Kiwi. We were joined by our cousin Patricia Fullerton, who had written a biography of Hugh Ramsay, the painter, and brought an indispensable knowledge of early Ramsay family history.
In asking Keith Dunstan, veteran Melbourne journalist and author, to write the history, we made a fortunate choice. Keith started work on the book in July 2011. In the challenging task of sorting through the archive he had a great deal of help from Angus McDonald, who had started organising the Archive earlier that year. Angus, an author himself and an indomitable traveller is now sadly and untimely deceased. Malcolm Daubney (former senior executive and director with Kiwi) joined our group and brought invaluable help in contacting other former Kiwi executives, fact-checking and in personal knowledge of Kiwis later years.
Keith himself died in September 2013, but like the veteran journalist he was, not before finishing his final drafts.
The massive task remained of selecting and placing the photos and advertisements and other visual material found in the archive, not to mention all the editing process required to bring the book to its finished form.
Andrew Cunningham of Studio Pazzo has been in charge of the whole book production process; Neil Conning did the editing; both with creative and professional thoroughness and mostly good-tempered patience.
The book is now finished all those involved in producing it believe that it is a fascinating record of one of the most successful ever Australian companies. This book is our tribute to all the people who made it such a success.
Hamish Ramsay
Anne Folk
Robin Ramsay
Fergus Ramsay
Dougal Ramsay
Melbourne, October 2016
ACKNOWLEDGEMENTS
Many people have contributed information for this book, in particular Ramsay family members Hamish Ramsay, Robin Ramsay, Fergus Ramsay, Dougal Ramsay and Anne Folk. Information and editorial advice was also provided by Patricia Fullerton, great-niece of William Ramsay and author of the splendid biography of the painter Hugh Ramsay. Malcolm Daubney contributed with details of the Kiwi company history. Help was also given by Lee Barr, Lew Bell, Michael Burnett, Tony Carless, Liz Cooper, Lindsay Cuming, Mike Fraser, Brian Healey, Simon Israel, Tony Jamison, Jennifer Jeffries, Russell Martin, Hugh McKelland, Ivan McLaws, Bill Lipsman, John Murphy, Kath OConnor, Geoff Rout, Graeme Samuel, Denis Shelley, Cam Smith, Noelle Smith, Jan-Willem Taminiau, Peter Thomas, Bev Thompson and Andre Van Vuuren. My nephew Peter McIntosh Jnr helped untangle some of the legal matters.