Ivey - La vie en rosé: a very French adventure continues

In Jamie Iveys delightful sequel to Extremely Pale RosE, he attempts what seems the impossiblerunning a successful rosE bar in France. French friends laugh heartily and say its the silliest idea theyve ever heard! Why, the customers for bars are mostly men and rosE is seen a womans drink; not to mention, its a seasonal drink and his trade will vanish come September! Then as if that wasnt enough, bars make their money from food, rosE isnt meant to accompany food. Its flat out preposterous. But Jamie looks at the entire scheme through rosE tinted glasses, and the idea proves irresistible. In spite of everything, rosE sales are booming in France and the sales of reds and whites have grown stagnant. If Jamie can just find that perfect bar, in a pretty square, and chalk up a daily selection of different rosEs, the bar could be a great success. In a charmingly misguided journey that takes Jamie from Aix to UzEs and from Cannes to Juan Les Pins, he visits some of the eccentric yet wise vingerons from his previous journey and discovers what the French attitude to rosE really is. Are gnarled old men discarding their pastis and sipping pale rosE Is it just a myth that the French dont drink rosE with food Are the young the real reason for booming sales Before he knows it, he has found the perfect bar hidden in the hills of the Luberon, and will do it up over the winter months. For all who enjoyed Extremely Pale RosE, and envied Jamies candidly hilarious adventures, La Vie En RosE is the perfect second glass.