John Fluevog - Fluevog: 50 Years of Unique Soles for Unique Souls

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A Flueflock of a Thousand Angels, an installation

of water jetcut, raw silver aluminum forms, created

by Nathan Wienss Chapel Arts in 2017, wings its way

across the ceiling of the Victoria, BC store.

FACING The Chicago store

Signage at the Toronto Queen Street store

FACING The Brooklyn store

Toronto Distillery District store

FACING Signage at the Denver store

Abbot Kinney Boulevard in LA

FACING Being neighbourly in

San Franciscos Haight-Ashbury

John Fluevog with his first wife, Kecia

Nyman, in the original Gastown store

FACING Good thoughts at the Denver store

Mural by Jet Martinez and

message by John at the

Manhattan store

FACING Tools of the trade

at the Toronto Distillery

District location

For all the customers, weird, wonderful and everything in between,

who have supported me in keeping Vogville alive for fifty years.

JOHN F L UEVOG

TANGLE OF CONTENTS

( We dont always do things in order. )

INTRODUCTION

page 19

A FLUEVOG SHOE isnt just any shoe. Its not just

something to get you from point A to point B. A Fluevog

shoe makes a statement. It says, Im happy to make

my own path, to dance to my own tune, to walk my way

and no one elses. Sometimes, it just says, Im happy.

A Fluevog shoe is a well-made shoe. Its usually a

pretty comfortable one, too. It stands out in a crowd

with its unique shapes and vivid colours and handmade

details. It looks at once retro and futuristic, orthopedic

and sexy, practical and wildly whimsical. There is nothing

else like it.

For starters, theres that name. FLOO-vog. What

does it mean? Where does it come from?

Its the moniker of one John Fluevog, who has been

selling, making and designing shoes on the edge of the

continent, in Vancouver, Canada, since 1970. Today he

has twenty-seven stores in Canada, the United States,

Amsterdam, and now Melbourne, Australia, as well

as a thriving online retail business. His boutiques are

some of the last independent stores left anywhere

in the world where the owner is also the designer.

His business and brand are truly unique.

There is a worldwide Fluevog subculture. Fluevogers

recognize each other through their cute Minis and glam

Munsters, their jaunty Derby Swirls and the toe bump on

a Swordfish boot. As soon as they recognize a kindred

spirit, the stories start. They reminisce about where

they bought their first Vogs and commiserate over the

unicorn that got away. They shop for pre-loved Vogs at

the FlueMarket; they peruse the Flueblog and vote on

VogPopuli; they look up styles of yore in the Flueseum,

perhaps with the help of a Fluevogologist.

Funnily enough, the family name wasnt Fluevog to

begin with. It was Nielsen. Could you imagine? Shoes

by John Nielsen? Those would be pretty boring shoes,

dont you think?

Turns out Fluevog works pretty well as a noun, an

adjective and a verb. Its odd and slightly comical. Its

just difficult enough to say that youll never forget it, but

not so tricky youll give up trying. It conjures the idea of

little animals: theres a little fluevog, how cute! And kids

love that F thing. So do grownups, come to think of it.

INTRODUCTION

The first time I worked

with John, I asked for

wooden clog styles.

John said, No problem.

He hand-carved them

himself in his garage!

ANNA SUI, FASHION DESIGNER

Its cute and its fun, but dont be fooled: John Fluevog

Shoes is also serious business.

John Fluevog started out selling shoesreally cool

shoesin the historic part of Vancouver known as

Gastown. He was the first to bring Dr. Martens to

Canada, maybe to North America. He was one of

the first to start selling shoes online, too. He tapped

into hippies and disco, punk and grunge and house.

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