Ian K. Smith, M.D.
Introduction
This excerpted e-book came about by accident, and like many great things in life that arrive in this manner, it was destiny not to be denied. I was working with a friend who I had helped lose weight in the past. She had dropped nearly 30 percent of her body weight in approximately eighteen months. She looked great, felt great, and was doing things physically that she hadnt been able to do since she was in high school. However, she started to become frustrated because she couldnt drop the last twenty pounds that would take her to her ultimate goal. Dejected, she called me and asked me if there was anything I could do to help.
My first instinct was that there was nothing left to do except for her to work harder, exercise more, maybe take in fewer caloriesstandard weight-loss stuff. You know it. I know it. We all know it. But then I looked back at some of her food and exercise journals as well as my previous books, which Id given her and which had brought her tremendous success. She was in need of something different and out of the box. Her body had become accustomed to all of the good habits she had developed. Her success, ironically, was keeping her from more success. So I got the idea to create a program that used all that I knew about strategic dieting and combined it in one plan. It would be like taking your best players on a team and putting them out on the field at once to maximize your chance of winning a game. I immediately went to work and over the next couple of weeks formulated the foundation of a plan that I thought would kick-start her metabolism and help her break through this frustrating plateau. I also decided to give the plan a name that would be demonstrative of what she would be doing, an action word so that every time she looked at it or heard it, her mind would visualize what was going on internally as she followed the program: SHRED. This was all about SHREDDING that stubborn fat.
She did great on the plan. She was able to break through the plateau and get on the path to ultimate success. Im always trying to learn, so I asked her for detailed feedback and criticisms of the programwhat was too difficult, what she liked, what would make it better, etc. Over the next year I kept working on SHRED, and as various friends came to me and asked for help that could take them beyond the advice in my other diet books, which they had already tried successfully, Id send the latest version of SHRED to them. Each time the results were the same. They lost weight immediately and the dreaded plateau was in their rearview mirror. SHRED had become my secret weapon.
Realizing that there were millions out there struggling with those pockets of stubborn fat, I decided to start a challenge on Twitter. I would tweet daily diet tips from SHRED to my followers (my Twitter handle is @doctoriansmith). It wasnt easy doing this in just 140 characters, but I truncated and abbreviated and found a way to get the messages across. The results practically knocked me off my feet. My followers were losing significant amounts of weight in a short period of time, some as much as 10 pounds in just one week; before I knew it, thousands of people were on the program and they were SHREDDING fat like they never had before on any other program. They told me this was the first plan that brought them consistent and at times dramatic weight loss, and they still felt as though they had enough to eat. In some cases, I even heard complaints that SHREDDING involved too much food. What a problem to have!
What you have in this special Get Ready to Shred e-book is the first two weeks of the six-week SHRED program: Prime and Challenge. Like some of the earliest SHREDDERs, you have the potential to rev up weight loss, metabolism, and energy by following the initial stages of this revolutionary diet.
The entire six-week programwhich will give you the ability to customize the diet to your life and needsis available in SHRED: The Revolutionary Diet .
SHREDDERs have sprouted up across the country and as far away as the United Kingdom. Hearing their successes and gratitude for the plan has been the biggest reward for me. No diet is perfect and theres no one program that will work for everyone. But I truly believe that whether its weight lost, inches eliminated, or dropped sizes, everyone can benefit from SHREDDING. Its not a dietits a way of life! Welcome to SHREDDER Nation. Believe! Work hard!! Have fun!
Chapter 1
The SHRED Concept
SHRED is a revolutionary diet plan that combines several different strategies in an effort to help users lose weight, increase confidence, and improve overall wellness. Unlike many other programs that simply focus on how many pounds are lost on the scale, SHRED also improves other health factors, such as reducing risk for high blood pressure, decreasing the risk for diabetes, and improving energy levels. With so many programs available it is reasonable to ask why one would choose SHRED over another popular diet. The answer is simple. SHRED allows you to eat normal food thats inexpensive. It is extremely simple to understand, and it does not require perfection for you to find success. Another important aspect that many SHREDDERs have liked is that the diet can be customized based on the results youre looking for or any dietary preferences you might have. You will find that making substitutions while SHREDDING is not only allowed, but encouraged, as it will not impede your success in any way.
There are many programs that can help you lose weight, but there are few that combine the appropriate balance of challenging you while at the same time not making it too difficult to follow for the long term. One major problem with many diet plans is that while they can help users lose weight, they are so extreme, difficult, or uncomfortable that dieters are unable to follow the guidelines for an extended period of time. The second you stop following the plan, the pounds that were lost pile back on with a vengeance, and often, then some. This is not the case with SHRED. The vast majority of those surveyed who tried the early versions of the program repeatedly commented that unlike other plans they had tried, SHRED was one they could see themselves following forever.
There are many principles at work in SHRED that lead to the tremendous success that so many experience. Ease of use is at the top of the list: each day is thoughtfully planned out so that your need to think about what works and what doesnt is kept to a minimum. Ironically, many who have been asked about programs that give them the greatest level of flexibility in choosing the foods they can eat say that too much flexibility can actually make the diet more difficult. Its a struggle to have so many choices in front of them. SHRED spells out in detail each meal you will consume for six weeks, but it also gives you plenty of room to make substitutions so that you can swap out meals if you like.
SHRED is a six-week programyou have the first two in this e-book. You may well stay on SHRED for more than six weeks, but each six week period is considered to be a cycle. Based on the hundreds of SHREDDERs who have tried the program and provided feedback, the average weight loss for a cycle is between 18 and 25 pounds. Results, as with any diet program, will vary from person to person for various reasons, but more than with any diet Ive developed or been aware of, what has been amazingly satisfying is how consistent the weight loss has been. Ninety-three percent of the people who have been on the program have lost weight each week of the cycle. Even better, many who had been using other diet plans and had hit a plateau found that just a week on SHRED got them losing weight again.