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Melissa G Wilson - Networking Is Dead: Making Connections That Matter

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Are you
hoping your next networking event will be the one?
collecting mountains of business cards?
having countless breakfasts and lunches?
thinking about what you give and get?
Then your way of networking is dead.
With social networks, teleconferencing, and webinars, you are able to meet more people in more ways than ever before. But that doesnt mean youre creating new possibilities through valuable connections.
Networking Is Dead offers a new approach to fundamental networking misconceptions. Authors Melissa G Wilson and Larry Mohl show its the quality rather than the quantity of connections that counts. Their fable tells the story of connection expert Dan guiding Meredith, an outgoing social media expert, and Lance, a shy accountant, to build relationships that matter to them and their businesses. It shows an effective process that lets you:
Deepen existing relationships and make meaningful new ones
Connect across your own company to strengthen your business
Find people with similar values to embark on mutually beneficial opportunities
Leverage your connections instead of being overwhelmed by them
Networking Is Dead is an engaging story that provides easy-to-implement tips at the end of each chapter. This powerful combination of story and time-tested action steps provides a comprehensive roadmap to achieve even your toughest goals.
Networking is dead, but making connections that matter will bring new possibilities to life for you and your organization.

Melissa G Wilson: author's other books


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This book is a work of fiction. Names, characters, places, and incidents are the product of the authors imagination and are used fictitiously. Any resemblance to actual events, locales or persons, living or dead, is coincidental.

Copyright 2012 by Melissa G Wilson and Larry Mohl

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

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Library of Congress Cataloging-in-Publication Data is available for this title.

eISBN: 978-1-937856-03-8

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PRAISE FOR NETWORKING IS DEAD

This book makes networking easy and enjoyable. The authors understand that connecting with others who share your values and principles is more important than connecting with people who are simply in fields similar to yours. As business changes at an ever faster pace, its important to build a strong networknot only so you can thrive, but also so that others can thrive through you.

KEN BLANCHARD,
Coauthor, The One Minute Manager and Great Leaders Grow

Yes, this is another book about networking, but if you think youve seen it all (or read them all) this one is worth adding to your shelf. It takes networking to a whole new level by talking about truly making connections in some new and time-sensitive ways that give you the edge over others who are trying to do the same and havent read this book!

BEVERLY KAYE,
Founder & Co-CEO, Career Systems International, Coauthor, Help Them Grow or Watch Them Go: Career Conversations Employees Want

Integrity and authenticity in communicationsbeing realcut through the clutter to create and sustain quality relationships. This book guides the building of grounded relationships that transcend the speed and quantity of hollow communicationsto deliver those that matter.

JEANNE BLISS,
President & Chief Customer Officer, CustomerBliss; author, I Love You More than My Dog

Wilson and Mohl deftly unearth the underlying causewhy networking is deadR.I.P.! Its simply because the best networkers realize its not the WHAT or the HOW of what you do that attracts people to you, but rather the WHY that inspire[s] connections and more opportunities, and that reveals your passion, which allows you to be what they term an attractor of possibility. This book will change the face of networking in some very positive ways.

BOB LITTELL,
Chief NetWeaver; author, The Heart and Art of NetWeaving and Raising Your R&R Factor: How Referable & Recommendable Are You?

NETWORKING IS DEAD

NETWORKING IS DEAD

I dedicate this book to my great familyGraham, Gavin, Courtney, David, Katie, and Winnie, and especially, my husband, Craig, who is my muse!

MELISSA G WILSON

I dedicate this book to my wife, Carly, and daughters, Lawson and Erden. They are my life and my connections that matter most.

LARRY MOHL

M EREDITH SPOTTED LANCE the minute he walked into the crowded coffee shop. His head was down, his shoulders hunched, fingers clutching the strap of his leather messenger bag tightly. Lance hated crowds.

It was, of course, one of the reasons shed chosen the Cup of Caf in the first placeto ease Lance out of his comfort zone by getting him out of his cloistered corporate office and into the real world.

At 42, Lance looked as dignified as ever in black slacks and purple dress shirt, wearing the lilac tie shed given him for Christmas. Lance finally spotted her as he took his place in line.

A smile lit up his still-handsome face, then quietly flickered and fizzled out when he saw where shed placed herselfin a booth smack dab in the middle of the caf. She smirked as he wagged a finger; he much preferred a corner booth, out of the busy and noisy coffee shops hub.

Why dont we just sit on the counter and put out a tip jar? Lance grumbled playfully as he sat down across from her, sliding a gingerbread scone across the table in her direction.

She smiled. He knew it was her favorite. Werent you the one who wanted to try new things this year? Wasnt stretching your boundaries one of your resolutions?

Lance fingered the side of his red and green holiday-themed coffee cup. I suppose, he sighed, taking a sip of his coffee. I just prefer to do my stretching in private, thats all.

You cant grow your network in private, Lance, she scolded.

Meredith nibbled on her scone and tried to ignore the bluesy rendition of Rudolph the Red-Nosed Reindeer humming away on the cafs speakers overhead. Youd think theyd switch back to normal by now, Lance remarked, as if reading her mind. I mean, it is the fifth of January already.

She chuckled. It had always been like that for Meredith and Lance. Like an old married couple, they could often be found finishing each others sentences, coming up with the same ideas at the same time, partnering on a variety of side ventures despite their busy professional lives.

Lance had been Merediths tutor while she majored in business marketing at State, and as their professional relationship grew friendlier, hed encouraged her to join a few campus clubs to build her list of connections before she graduated.

At 36, Meredith was younger than Lance by more than a few years, but she enjoyed being mentored in various business scenarios as much as she enjoyed mentoring Lance in a variety of social scenariosCoffee Shop 101, for instance!

How ironic, she mused as they waited for Jill, their mutual friend and yoga instructor, to join them, that Lance had helped me start my own personal network only to turn into a professional hermit himself!

How are the rest of your resolutions going? Meredith asked, subtly reminding Lance that, after all, this was his big idea for a brighter, more connected new year.

He hoisted his coffee cup to eye level and said, Well, Im breaking one as we speakno more caffeineand once this meeting with Jill goes bust, that will make two.

Oh no Meredith smiled, waving to Jill as she walked through the caf door at that precise moment. It was your idea for us both to double our business connections this year, and Im not going to let either one of us back out of it now.

Meredith watched as Jill flirted lazily with the barista who took her order. She was in her mid-twenties and looked impeccable in fitted linen slacks and a crisp white blouse, but Meredith knew the part-time career coach was far more comfortable in the yoga pants and tank top she wore while putting her and Lance through their paces at her private gym three times a week.

Happy New Year! Jill declared cheerfully, joining them at the booth and hugging them both as the scent of her peppermint mocha breezed across the table. Im so glad you two reached out to me after the holidays. I have

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