• Complain

Simon Goode - Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories

Here you can read online Simon Goode - Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2017, publisher: Michael OMara, genre: Detective and thriller. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Simon Goode Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories

Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before.With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business.Responsible for generating some of the most memorable and groundbreaking advertising of the last fifty years, Saatchi & Saatchi became infamous in their own right. Made up of maverick thinkers and ingenious talent, they broke rules and won big pitches, attracting the business of some of the worlds most successful companies.For the first time, the extraordinary story of Saatchi & Saatchis meteoric rise is told by those instrumental in its success creatives, account handlers, PAs and directors each with their own fascinating stories to tell.

Simon Goode: author's other books


Who wrote Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories? Find out the surname, the name of the author of the book and a list of all author's works by series.

Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make

First published in Great Britain in 2017 by Michael OMara Books Limited 9 Lion - photo 1

First published in Great Britain in 2017 by Michael OMara Books Limited 9 Lion - photo 2

Picture 3

First published in Great Britain in 2017

by Michael OMara Books Limited

9 Lion Yard

Tremadoc Road

London SW4 7NQ

Copyright Richard Myers, Simon Goode and Nick Darke 2017

Every reasonable effort has been made to acknowledge all copyright holders. Any errors or omissions that may have occurred are inadvertent, and anyone with any copyright queries is invited to write to the publisher, so that a full acknowledgement may be included in subsequent editions of this work.

All rights reserved. You may not copy, store, distribute, transmit, reproduce or otherwise make available this publication (or any part of it) in any form, or by any means (electronic, digital, optical, mechanical, photocopying, recording of otherwise), without the prior written permission of the publisher. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

Excerpt of Come to the Edge Christopher Logue

A CIP catalogue record for this book is available from the British Library.

ISBN: 978-1-78243-658-4 in paperback print format

ISBN: 978-1-78243-671-3 in ebook format

www.mombooks.com

For Charles and Maurice Saatchi, whose unique talents and chutzpah inspired the three of us and everyone else at Saatchi & Saatchi to reject mediocrity, to have no fear of being first, to believe that whatever has gone before counts for nothing, and that the unthinkable can be achieved.

AUTHORS NOTE

We want to thank all contributors to this book. In the few cases where anonymity was requested we have complied.

Given that advertising is a creative business, its hardly surprising that, over time (and possibly over several drinks), stories may well have evolved and been embellished imaginatively. In short, wed be foolish to claim that everything in this book is 100 percent true, and we apologize for any inaccuracies. Our intention was never to harm the reputations of former colleagues or to insult the memory of those who, sadly, are no longer with us.

We want to thank creators and brand owners for allowing their work to be included. Any error or omission in identifying sources is unintentional and every effort has been made to secure clearance and permission.

CONTENTS

IT WAS DECEMBER 1994 . Maurice Saatchi had been ousted after a shareholder protest at Saatchi & Saatchi. His brother Charles would soon follow him out of the company theyd founded. At the offices of Campaign magazine you couldnt move for TV camera crews and microphone-wielding reporters. Unable to find anybody close enough to the action to give them a steer on what had happened least of all the elusive brothers the journalists were doing what they invariably do in such situations. They interview each other.

With good connections to both sides of the biggest bust-up in advertising history, Campaign was the go-to place for anybody trying to make some sense of it all and speculate on what the outcome might be. As a result Dominic Mills, the editor, and I, as associate editor, found ourselves taking it in turns to give our respective takes.

However, I had a question of my own for a camera crew that had turned up from one particularly far-flung European outpost. What possible interest could this spat be to their viewers? Ah, they replied. This wasnt just any old spat. This was a Saatchi spat. And everybody had heard of the Saatchis.

True, of course. But why? How had Maurice and Charles accumulated so much charisma and chutzpah that the publics fascination with them extended well beyond the UK? It wasnt that they loved the limelight. Indeed, they made every attempt to avoid it. Small wonder that you admired their audacity as much as you cursed their cussedness.

This, however, seemed only to make them even more intriguing. I met Charles just once. It was in 1998 at an M&C Saatchi Christmas drinks party for Campaign. He was nothing like I expected. On the contrary, he seemed so consumed by shyness that his eyes were fixed on his shoes. I dont remember much about our brief conversation. Only being surprised and flattered to hear from a man said to be so demanding of his staff that he often read what I wrote and enjoyed it.

Maurice, in contrast, was the most seductive charmer Ive met. His interviews rare and invariably off the record were always conducted sotto voce. By leaning close to hear what he was saying, you felt he was sharing information with you that hed never divulged to anybody else. At the end, hed walk you to the agencys front door and shake hands. You wondered how any new business prospect could possibly resist.

Inevitably, the brothers legacy is a mixed one. Their group was an astonishing breeding ground for talent. How many agencies can boast of providing four members of the Upper House Maurice himself along with Tim Bell, John Sharkey and Michael Dobbs? Five if you count a one-time Saatchi trainee called Karren Brady. And what other agency could claim to have so influenced Britains social and political course with Labour Isnt Working, the poster that helped propel Margaret Thatcher to power in 1979?

Yet in trying to change the ad industry so quickly and comprehensively, hubris sometimes ran ahead of common sense. Theres little doubt that the mind-boggling $450 million the Saatchi group paid for advertising firm Ted Bates in 1986 caused clients to question whether they should be coughing up 15 percent commission when big agencies seemed awash with cash. Nevertheless, perhaps history will take a more charitable view of times when it seemed the brothers had taken leave of their senses. While the 1987 proposal to acquire the Midland Bank might have seemed insane, you could argue that, in the light of subsequent events, it could have forced the banking industry to become more customer-centric and less reckless.

Whats certain is that the brothers were never scared of trying something to see what would happen. In doing so they helped ensure British advertising could do anything the Americans could do and often do it better. No wonder that they still attract controversy and fascination in equal measure.

John Tylee is a former associate editor of Campaign and continues to write regularly for the magazine.

THE IDEA FOR THIS BOOK was conceived on a long drive through France by Simon Goode and a fellow ex-Saatchi colleague. With nearly sixty years at Saatchi & Saatchi between them, they started recalling stories of their days at the agency as they left Calais in the north-east and didnt stop until they reached Cognac in the south-west. And then carried on throughout the return journey. Simon realized he wasnt alone in having interesting stories to tell about his days at the agency, and that he wasnt the only Saatchi & Saatchi person with a unique insight into this fascinating company.

It also occurred to Simon that although the astonishing rise of Saatchi & Saatchi, from small London agency founded in 1970 by Charles and his younger brother Maurice Saatchi, to global advertising giant less than two decades later had been well documented, they could tell a very different story. It would be the first book about Saatchis made up of stories told by people who had been there at the time, who knew first-hand what it was really like working with the Saatchi brothers and witnessing the fairly spectacular evolution of a very special corporate entity.

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories»

Look at similar books to Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories»

Discussion, reviews of the book Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders Stories and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.