I n 2010 I left the corporate world to start my own business. It would be a digital company built around the new economy, with the internet and social media wave sweeping the world. Five years later I sold the business to a worldwide, UK-listed corporate called M&C Saatchi. My company grew quickly, employing 70+ full-time, shared and contracted people by the time I exited it. After eight years I left that company entirely in order to start something new, but I would also face a new battle the fight of my life.
This book is a raw account of the struggles and trials involved in building a startup, incorporating my experiences of working in the internet industry for some major companies before making my eventual move into entrepreneurship.
In it are stories, business insights and life lessons denoted b y a different font I learned along the way. The appendixes include a series of articles about startups and entrepreneurship; a complete overview of South Africas startup ecosystem; and a list of funders in the country that are actively investing in startups, originally published by Ventureburn. I hope you find this book interesting and useful as you pursue your own dreams.
Endnotes
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Andrew Beattie, Why Did Dot-com Companies Crash So Drastically?, Investopedia , 26 December 2017. https://www.investopedia.com/ask/answers/08/dotcom-pets-dot-com.asp
https://www.investopedia.com/terms/d/dotcom-bubble.asp
https://en.wikipedia.org/wiki/Dot-com_bubble
For more on the M&G s history, see https://en.wikipedia.org/wiki/Mail_%26_Guardian
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Peroshni Govender, Presidential Penis Portrait Riles S. Africas ANC, Reuters, 18 May 2012. https://af.reuters.com/article/topNews/idAFJOE84H07820120518
SAs Zuma Showered to Avoid HIV, BBC News , 5 April 2006. http://news.bbc.co.uk/2/hi/africa/4879822.stm
Jan Vermeulen, ANC Website Still Down Due to Non-payment, MyBroadband , 8 October 2018. https://mybroadband.co.za/news/cloud-hosting/278563-anc-website-still-down-due-to-non-payment.html
Udemy.com is an online learning platform aimed at professionals. Its courses are created by online content creators via tools allowing them to create and promote courses, and earn money from student tuition fees.
Jacqueline Williams, Former Wallaby Clyde Rathbone Reveals Battle with Depression, Sydney Morning Herald , 1 February 2012. https://www.smh.com.au/sport/rugby-union/ former-wallaby-clyde-rathbone-reveals-battle-with-depression-20120201-1qs56.html
Henry Blodget, What People Think Success Looks Like Vs. What It Really Looks Like, Business Insider , 24 April 2012. https://www.businessinsider.com/what-success-looks-like-2012-4?IR=T
Oliver Burkeman, Everyone is Totally Just Winging It, All the Time, Guardian , 21 May 2014. https://www.theguardian.com/news/oliver-burkeman-s-blog/2014/may/21/everyone-is-totally-just-winging-it
Building the Old Castle Brewery. https://www.youtube.com/watch?v=3TAomCvuix8&feature=youtube
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