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Matthew Buckland - So You Want to Build a Startup: Wild tales, sensible advice and life lessons from a South African entrepreneur who founded and sold a multimillion-dollar business

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Successful people who pretend they have it all worked out and have executed flawless plans to get to their objective are not being truthful. Be careful of these posers ... In reality, business and life is a series of successes and setbacks. After bailing out of the corporate world, new-media journalist Matthew Buckland built a digital-marketing and media business, Creative Spark, that employed 70+ people and counted top global and local brands as clients. He fulfilled many an entrepreneurs dream when, after five years, he sold his baby for millions to one of the most famous names in global advertising: the listed UK group M&C Saatchi. But a few years later, he was out on his own again with a new venture and now with an unexpected battle to fight, the biggest of his life. So You Want to Build a Startup? is a frank, refreshing account of the difficulties and the fun of building a business. It is filled with practical advice for entrepreneurs on how to open the door to opportunity, life lessons, and insights into South Africas own dotcom boom and bust. Expect tales of crazy business expansion, wacky characters, management failures and personal growth as well as a complete ecosystem overview for South African startups.

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MATTHEW BUCKLAND SO YOU WANT TO BUILD A STARTUP Wild startup tales - photo 1

MATTHEW

BUCKLAND

SO

YOU WANT

TO BUILD

A STARTUP?

Wild startup tales, sensible advice

and life lessons from a South African

entrepreneur who founded and sold

a multimillion-dollar business

TAFELBERG

Without the love and support of Bridget Pringle, my precious wife and nurturepreneur, I simply would have not built my business or career. In fact, I owe my life to my wife, literally. The book is dedicated to you, Bridget, and our two beautiful daughters our very own Parisian, Isabel Buckland, and our sassy Stella Buckland. I adore you guys. You are my meaning and my everything. I would also like to thank my dad, Andrew, my mom, Janet, and my two brothers, Luke and Daniel. I could not have faced these challenges without you. Lastly a big thanks to my outlaws the special Rod and Elaine Pringle, who dashed between a farm near George and Cape Town on a regular basis.

I n 2010 I left the corporate world to start my own business It would be a - photo 2

I n 2010 I left the corporate world to start my own business. It would be a digital company built around the new economy, with the internet and social media wave sweeping the world. Five years later I sold the business to a worldwide, UK-listed corporate called M&C Saatchi. My company grew quickly, employing 70+ full-time, shared and contracted people by the time I exited it. After eight years I left that company entirely in order to start something new, but I would also face a new battle the fight of my life.

This book is a raw account of the struggles and trials involved in building a startup, incorporating my experiences of working in the internet industry for some major companies before making my eventual move into entrepreneurship.

In it are stories, business insights and life lessons denoted b y a different font I learned along the way. The appendixes include a series of articles about startups and entrepreneurship; a complete overview of South Africas startup ecosystem; and a list of funders in the country that are actively investing in startups, originally published by Ventureburn. I hope you find this book interesting and useful as you pursue your own dreams.

Endnotes

Wikipedia, citing Jakobus M. Vorster (2015, p. 4), https://en.wikipedia.org/wiki/United_Democratic_Front_(South_Africa)#CITEREFVorster2015 via The Possible Contribution of Civil Society in the Moral Edification of South African Society: The Example of the United Democratic Front and the Treatment Action Campaign (19832014), https://hts.org.za/index.php/hts/rt/printerFriendly/2754/5500

Andrew Beattie, Why Did Dot-com Companies Crash So Drastically?, Investopedia , 26 December 2017. https://www.investopedia.com/ask/answers/08/dotcom-pets-dot-com.asp

https://www.investopedia.com/terms/d/dotcom-bubble.asp

https://en.wikipedia.org/wiki/Dot-com_bubble

For more on the M&G s history, see https://en.wikipedia.org/wiki/Mail_%26_Guardian

About Us, Mail & Guardian website, https://mg.co.za/page/about-us

FTP is an acronym for File Transfer Protocol, which is a means of getting a file transferred between a computer and a server on the internet via a client or piece of software.

Wisani Wa Ka Ngobeni, Dumisane Lubisi and Dominic Mahlangu, Masetlha Spied on Them, Sunday Times , 2 April 2006. https://www.timeslive.co.za/sunday-times/lifestyle/2006-04-02-masetlha-spied-on-them/

Michael Schrage, Is It OK to Yell at Your Employees? Harvard Business Review , 8 November 2013. https://hbr.org/2013/11/is-it-ok-to-yell-at-your-employees

An acqui-hire involves a company agreeing to acquire another company for either no value or a nominal value, with the primary purpose of taking over the costs and salaries of that company. It usually occurs when the company that has been acquired is unprofitable or has little value.

Burning platform is jargon for an impending crisis on a tech product or platform that has serious competition, technical or usability issues. The term was made popular by Nokia CEO Stephen Elop to describe the troubles that Nokia had with its phones outdated operating systems.

Alexander Bard and Jan Soderqvist, Netocracy: The New Power Elite and Life after Capitalism (London and New York: Pearson Education, 2002). See review at https://memeburn.com/2006/02/netocracy/

Kerry-Anne Gilowey, Bolton, Busted. And on Twitter too, August Sun Projects , 17 April 2008. http://augustsun.co.za/2008/04/17/bolton-busted-and-on-twitter-too/

Loni Prinsloo, Tencents 60,000% Runup Leads to One of the Biggest VC Payoffs Ever, Bloomberg , 22 March 2018. https://www.bloomberg.com/news/articles/2018-03-22/naspers-sells-10-6-billion-of-tencent-to-fund-investments

Melanie Pinola, Science Explains Why Our Best Ideas Come in the Shower, Lifehacker , 1 March 2013. https://lifehacker.com/5987858/the-science-behind-creative-ideas

Leigh-Ann Francis, Afridoctor Wins Nokia App Contest, ITWeb , 9 December 2009. https://www.itweb.co.za/content/WnpNgM2GlLyqVrGd

BBC World Service Profiles A Doctor in Your Pocket, M Health Insight , 27 July 2010. https://mhealthinsight.com/2010/07/27/bbc-world-service-profiles-a-doctor-in-your-pocket-by-afridoctor/

Jim Schleckser, Why B Students Make the Best Leaders, Inc ., 11 December 2018. https://www.inc.com/jim-schleckser/why-b-students-make-best-leaders.html

Noor Shawwa, What Kind Of Entrepreneur Are You?, Entrepreneur , 15 November 2015. https://www.entrepreneur.com/article/253218

Number of Full-Time Google Employees, Statista . https://www.statista.com/statistics/273744/number-of-full-time-google-employees/

Walmart Corporate website, About Us. https://corporate.walmart.com/our-story

Sibongile Mashaba, Tearful Gupta Tells of Police Harassment, Sowetan , 28 September 2010. https://www.sowetanlive.co.za/news/2010-09-28-tearful-gupta-tells-of-police-harassment/

Peroshni Govender, Presidential Penis Portrait Riles S. Africas ANC, Reuters, 18 May 2012. https://af.reuters.com/article/topNews/idAFJOE84H07820120518

SAs Zuma Showered to Avoid HIV, BBC News , 5 April 2006. http://news.bbc.co.uk/2/hi/africa/4879822.stm

Jan Vermeulen, ANC Website Still Down Due to Non-payment, MyBroadband , 8 October 2018. https://mybroadband.co.za/news/cloud-hosting/278563-anc-website-still-down-due-to-non-payment.html

Udemy.com is an online learning platform aimed at professionals. Its courses are created by online content creators via tools allowing them to create and promote courses, and earn money from student tuition fees.

Jacqueline Williams, Former Wallaby Clyde Rathbone Reveals Battle with Depression, Sydney Morning Herald , 1 February 2012. https://www.smh.com.au/sport/rugby-union/ former-wallaby-clyde-rathbone-reveals-battle-with-depression-20120201-1qs56.html

Henry Blodget, What People Think Success Looks Like Vs. What It Really Looks Like, Business Insider , 24 April 2012. https://www.businessinsider.com/what-success-looks-like-2012-4?IR=T

Oliver Burkeman, Everyone is Totally Just Winging It, All the Time, Guardian , 21 May 2014. https://www.theguardian.com/news/oliver-burkeman-s-blog/2014/may/21/everyone-is-totally-just-winging-it

Building the Old Castle Brewery. https://www.youtube.com/watch?v=3TAomCvuix8&feature=youtube

Myolisi Sikupela,Top South African Instagrammer Accused of Plagiarism, Fraud, Meme b urn , 6 September 2015. https://memeburn.com/2015/09/top-south-african-instagrammer-accused-of-plagiarism/

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