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Richard Harris - Building a Market: The Rise of the Home Improvement Industry, 1914–1960

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Richard Harris Building a Market: The Rise of the Home Improvement Industry, 1914–1960
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Building a Market: The Rise of the Home Improvement Industry, 1914–1960: summary, description and annotation

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A unique study of how the American Dream came to beand came to be constantly updated and renovated:A pleasure to read.American Historical Review
Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores.
Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920sand how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself.
Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.
An important topic that deserves to be widely read by scholars of business history, urban history, and social history.Journal of American History

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HISTORICAL STUDIES OF URBAN AMERICA

Edited by Timothy J. Gilfoyle, James R. Grossman, and Becky M. Nicolaides

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Segregation: A Global History of Divided Cities

by Carl H. Nightingale

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Miss Cutler and the Case of the Resurrected Horse: Social Work and the Story of Poverty in America, Australia, and Britain

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The Transatlantic Collapse of Urban Renewal: Postwar Urbanism from New York to Berlin

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Ive Got to Make My Livin: Black Womens Sex Work in Turn-of-the-Century Chicago

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Colored Property: State Policy and White Racial Politics in Suburban America

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City Of American Dreams: A History Of Home Ownership And Housing Reform In Chicago, 18711919

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Chicagoland: City and Suburbs in The Railroad Age

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The Elusive Ideal: Equal Educational Opportunity and the Federal Role in Bostons Public Schools, 19501985

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Block By Block: Neighborhoods and Public Policy on Chicagos West Side

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Building the South Side: Urban Space and Civic Culture in Chicago, 18901919

by Robin F. Bachin

In the Shadow of Slavery: African Americans in New York City, 16261863

by Leslie M. Harris

My Blue Heaven: Life and Politics in the Working-Class Suburbs of Los Angeles, 19201965

by Becky M. Nicolaides

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The Creative Destruction of Manhattan, 19001940

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Streets, Railroads, and the Great Strike of 1877

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Faces along the Bar: Lore and Order in the Work ingmans Saloon, 18701920

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Making the Second Ghetto: Race and Housing in Chicago, 19401960

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Building a Market

The Rise of the Home Improvement Industry, 19141960

RICHARD HARRIS

The University of Chicago Press

Chicago and London

Richard Harris is professor in the School of Geography and Earth Sciences at McMaster University in Canada. He is a Fellow of the Royal Society of Canada and a 2005 recipient of a Guggenheim Fellowship.

The publication of this book was supported by a grant from the Graham Foundation for Advanced Studies in the Fine Arts.

The University of Chicago Press, Chicago 60637

The University of Chicago Press, Ltd., London

2012 by The University of Chicago

All rights reserved. Published 2012.

Printed in the United States of America

21 20 19 18 17 16 15 14 13 12 1 2 3 4 5

ISBN-13: 978-0-226-31766-3 (cloth)

ISBN-10: 0-226-31766-8 (cloth)

ISBN-13: 978-0-226-31768-7 (e-book)

Library of Congress Cataloging-in-Publication Data

Harris, Richard, 1952

Building a market : the rise of the home improvement industry, 19141960 / Richard Harris.

pages ; cm. (Historical studies of urban America)

Includes bibliographical references and index.

ISBN-13: 978-0-226-31766-3 (cloth : alkaline paper)

ISBN-10: 0-226-31766-8 (cloth : alkaline paper) 1. Construction industryUnited StatesHistory20th century. 2. Building materials industryUnited StatesHistory20th century. 3. DwellingsRemodelingUnited StatesHistory20th century. 4. DwellingsUnited StatesMaintenance and repairHistory20th century. I. Title. II. Series: Historical studies of urban America.

HD9715.U62H37 2012

338.4769024dc23

2012005110

Picture 1 This paper meets the requirements of ANSI/NISO Z39.48-1992 (Permanence of Paper).

CONTENTS

ABBREVIATIONS

AB(BA)American Builder (and Building Age)
AL(BPM)American Lumberman (and Building Products Merchandiser)
BHGBetter Homes and Gardens
BSNBuilding Supply News
[US] FHAFederal Housing Administration
HagleyHagley Museum and Library, Wilmington, Delaware
H&HHouse and Home
HBHouse Beautiful
HHFAHousing and Home Finance Agency
HOLCHome Owners Loan Corporation
IMPInsured Mortgage Portfolio
J-MJohns-Manville Corporation
JMRJohns-Manville Records, JWT Account Files, Archives of J. Walter Thompson, John W. Hartman Center, Duke University
LACLibrary and Archives Canada
MVLMississippi Valley Lumberman
NARAU.S. National Archives and Records Administration
NYTNew York Times
PCHHPresidents Conference on Home Building and Home Ownership
PIPrinters Ink
PJTPeoria Journal-Transcript
PMParents Magazine
SHGSmall Homes Guide
TSToronto Star
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