David Lewis - The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed

Praise for The Bullseye Principle Effective communication is vital to business success. It is the key to real leadership and it is necessary at all levels of any enterprise. The Bullseye Principle is an invaluable guide to successful communication. Colin Stanbridge, CEO, London Chamber of Commerce and Industry A useful reminder for leaders and advisers of some key principles and practical approaches that will increase your impact within your organization and with your clients. Michael Burke, CEO Talent, Rewards, Performance, Aon Great insights to engage and influence people who matter the most in the moment when it matters the most, and all I need to do is to bring my best self. Arti Gusain, Group Leader, Leadership and Organizational Development Team, Infosys Leadership Institute The Bullseye Principle not only outlines simple tools and a -step process to help me connect with my audience, it also reinforces the importance of intentionality and authenticity.

Pat Wadors, Chief Talent Officer, ServiceNow Love it! The Bullseye Principle is an excellent resource for anyone wanting to be a more engaging and influential leader. Kevin Kruse, Founder, LEADx.org and New York Times Bestselling Author The Bullseye Principle has empowered me to better command the attention of my audience, ensuring my message and my call to action are clearly understood. Jim De Maria, former Executive Director of Communication, Chicago Blackhawks Yet another masterpiece by Lewis and Mills... enthralling and captivating. I recommend this book, especially to executives who want to make their mark. a good reference for leaders who aspire to lead transformations, persuade changes, and connect with an audience to deliver results. a good reference for leaders who aspire to lead transformations, persuade changes, and connect with an audience to deliver results.

Ajinth Sreedharan, Head of North America Learning and Development, Capgemini The stories we tell ourselves and others make or break an organization. Lewis and Mills provide a gold standard resource here for leaders to connect with others effectively, and to simply get things done. Fabulous read. Han Ee Lim, CEO, Singapore Sailing A great read for the executive who needs a tune-up on how to have impactful conversations with their audience. The authors remind us how communication is an art in need of practice. Holly Buckendahl, CEO, Ronald McDonald House Charities Chicagoland & NW Indiana For years, our Executive Education clients have ranked the techniques taught by Lewis and Mills at the top of the scale.

The Bullseye Principle is yet another top pick for those who are serious about mastering communication. Bill Joiner, Executive Director, Business Development, Southern Methodist University, COX Executive Education Relevant and timely. In an era of communication confusion, The Bullseye Principle, brings to light distinct communication struggles and exactly how you can improve yourself to succeed personally and professionally. Krysta Van Ranst, Director of Learning and Development, Dellbrook | JKS The Bullseye Principle delivers exquisite techniques that help our leaders drive business impact and meaningful conversations that matter. Christina Itzkowitz, Senior Director Global Talent Management, Charles River Laboratories The Bullseye Principle hits the mark dead center. As a former Major League Baseball player, knowing the techniques in this book would have made me a better team communicator and team leader.

It definitely will aid me, post MLB, as I pursue my speaking career. Brian D. Barton, former Major League Baseball Player, St. Louis Cardinals The Bullseye Principle is one of the most useful and captivating books I have read in years. Simple and powerful, it cleverly links a proven methodology to help readers build executive presence and influence others simply by the way they communicate. Mark McNitt, Director Business Process, Ferguson Enterprises With an emphasis on objective and intent, Lewis and Mills have constructed a succinct technique that enables one to clearly achieve their goals through communication.

Scott Michael Campbell, film and television actor (Brokeback Mountain, Flight of the Phoenix, Shameless) Recent college grads, as well as more experienced workers, will find not only an entertaining read but a book that moves you from mere ah-ha moments to actualizing an exciting new approach to communication and influence. Readers beware... there is a new you on the horizon! Janine G. Tarkow, Director STRIVE Leadership Program, University of California, San Diego D A V I D L E W I S G . R I L E Y M I L L S T H E B U L L S E Y E P R I N C I P L E Mastering Intention-Based Communication to Collaborate, Execute, and Succeed Cover image: malerapaso/Getty Images Cover design: Wiley Copyright David Lewis and G. Riley Mills.

All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section or of the United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., Rosewood Drive, Danvers, MA , () , fax () , or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., River Street, Hoboken, NJ , () , fax () , or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose.

No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at () , outside the United States at () or fax () . Wiley publishes in a variety of print and electronic formats and by print-on-demand.

Some material included with standard print versions of this book may not be included in e-books or in print-ondemand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com. Library of Congress Cataloging-in-Publication Data: Names: Lewis, David H., - author. | Mills, G. Riley, author.

Title: The bullseye principle : mastering intention-based communication to collaborate, execute, and succeed / David Lewis, G. Riley Mills. Description: Hoboken : Wiley, . | Includes index. | Identifiers: LCCN (print) | LCCN (ebook) | ISBN (pdf) | ISBN (epub) | ISBN (hardback) | ISBN (ePDF) Subjects: LCSH: Communication in management. | Cooperation. | BISAC: BUSINESS & ECONOMICS / Leadership. | BISAC: BUSINESS & ECONOMICS / Leadership.