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Cheryl McLean - Customer Service Letters Ready to Go! (Ready to Go)

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    Customer Service Letters Ready to Go! (Ready to Go)
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Customer Service Letters Ready to Go Ready to Go - image 1
Customer Service Letters
Ready to Go!
Cheryl McLean
Customer Service Letters Ready to Go Ready to Go - image 2
Printed on recyclable paper
Customer Service Letters Ready to Go Ready to Go - image 3
Customer Service Letters Ready to Go Ready to Go - image 4
NTC BUSINESS BOOKS
a division of NTC Publishing Group Lincolnwood, Illinois USA

title:Customer Service Letters Ready to Go!
author:McLean, Cheryl.
publisher:NTC Contemporary
isbn10 | asin:0844235679
print isbn13:9780844235677
ebook isbn13:9780071392563
language:English
subjectCustomer services, Commercial correspondence.
publication date:1996
lcc:HF5415.5.M39 1996eb
ddc:808/.066658
subject:Customer services, Commercial correspondence.
Page ii
Library of Congress Cataloging-in-Publication Data
McLean, Cheryl, 1957
Customer service letters ready to go!/ Cheryl Mclean.
p. cm.
Published in association with the International Customer Service Association.
ISBN 0-8442-3567-9 (pbk.)
1. Customer services. 2. Commercial correspondence. I. Title.
HF5415.5.M39 1995
808'.066658-dc20Picture 5Picture 6Picture 7Picture 895-20176
Picture 9Picture 10Picture 11Picture 12Picture 13Picture 14CIP
1997 Printing
Published by NTC Business Books, a division of NTC Publishing Group
4255 West Touhy Avenue,
Lincolnwood (Chicago), Illinois 60646-1975 U.S.A.
1996 by NTC Publishing Group, All rights reserved.
No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of NTC Publishing Group.Manufactured in the United States of America.
7 8 9 0 ML 9 8 7 6 5 4 3 2
Contents
Acknowledgments
vii
Chapter 1: Six Steps to Great Customer Service Letters
Picture 15
What is Customer Service?
1
Picture 16
Why Customer Service is Essential
1
Picture 17
Is the Customer Always Right?
2
Picture 18
The International Customer Service Association Creed
2
Picture 19
The Six Steps
3
Picture 20
Step One: Understand Your Audience
3
Picture 21
Step Two: Define Your Purpose
3
Picture 22
Step Three: Set the Right Tone
4
Picture 23
Step Four: Determine the Desired Response
9
Picture 24
Step Five: Organize Your Message
10
Picture 25
Step Six: Make it Personal and Readable
11
Picture 26
Potential Pitfalls
13
Picture 27
Legal Issues in Customer Complaints
13
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