Sharna Goldseker - Generation impact: how next-gen donors are revolutionizing giving

1. Chapter 1

1. Chapter 3

To Owen, Sasha, Logan, and Adriennethe next next gen

Generation Impact profiles a new generation of philanthropists and demonstrates how they could influence society more than any generation to come before them making this a book relevant to readers from all walks of life.

Charles Best
Founder, DonorsChoose.org

Anyone who participates in philanthropy whether as supporter or recipient needs to understand the profound changes that are being led by a new generation of donors. The fascinating firstperson essays in this book, along with the keen analysis and commentary by authors with deep personal experience in the field, offer new and important insights into the minds of the young donors who will help shape philanthropy's future.

Mark Kramer
Founder and Managing Director, FSG
Visiting Lecturer, Harvard Business School

This book makes me feel good knowing the rising generation is poised to fix all the things. Yay, young people!

Nancy Lublin
CEO, Crisis Text Line
Former CEO, DoSomething.org
Founder, Dress for Success

Generation Impact: How Next Gen Donors are Revolutionizing Giving, by Sharna Goldseker and Michael Moody, shines a powerful, inspiring spotlight on today's most significant and promising characteristic of American philanthropythe energy, innovation, and determined quest for impact of Gen X and Millennial donors. This beautifullywritten, long overdue book is peopled with an engaging array of young women and men, often speaking in their own names and voices, who are already doing great good for society and who, if history is any guide, are likely to lead America's philanthropic sector to its most impressive impactachievement ever! This book is guaranteed to send soaring the spirits of anyone who cares about the present and future of America's civic sector today.

Joel L. Fleishman
Author, The Foundation: A Great American SecretHow Private Wealth is Changing the World
Professor of Law and Public Policy, Duke University

Goldseker and Moody pull the curtain back from the broad terms of Next Gen and Millennial to help us see the real personalities and lives of those who are using their wealth to change the world. While previous generations and mainstream finance think in either/or frameworks of making money or giving grants, these new century fiduciaries operate within an understanding of blended value and seek to structure their capital to generate various levels of financial return with social and environmental impact. Generation Impact profiles a diverse set of actors seeking their own paths to being responsible asset owners in support of our world's most promising changemakers.

Jed Emerson
Founder, Blended Value Group

With great abundance comes great responsibility. In Sharna and Michael's stunningly important book we have a deep and learned look into how (with engagement) and why (to achieve impact) Gen Xers and Millennials are becoming today's philanthropists. Give yourself the gift of knowing what to expect as you engage with emerging philanthropists from these cohorts. Join these authors as they bring to life the motivations, actions, and philosophies of giving of these remarkable, dedicated philanthropists who expect to help solve the social, economic, political, and cultural issues of the past and present, and who want to lead us toward a magnificent future for our planet and its peoples. I am sure that many of my silent generation cohort will love learning about the feeling of engagement and passion for impact among these young philanthropists.

James (Jay) E. Hughes, Jr.
Author, Family Wealth: Keeping it in the Family, Family and The Compact Among Generations
Coauthor, The Cycle of the Gift, The Voice of the Rising Generation, and Family Trusts

Generation Impact is a thoughtful, astute exploration that shows how new and established families can engage with the next generation to regenerate family philanthropy, deepening their legacy and broadening their impact.

Melissa A. Berman
President, Rockefeller Philanthropy Advisors

This is awesome! A must read. The authors Goldseker and Moody have given voice to a generation of philanthropists who are already beginning to change the face of giving. However, they do much more they give us access to how this generation thinks about the world, their place in it, and how to create social change. These young people are creating a revolution and the authors in a cogent and thoughtful manner enlighten all of us, families and their advisors, about how to further the positive force of their efforts.

Fredda Herz Brown
Founder and Senior Consultant, Relative Solutions
Founding Board Member, Family Firm Institute
Coauthor, The Family Wealth Sustainability Toolkit

Michael and Sharna are the premier leaders on next gen philanthropy. They eloquently demonstrate the stories and strategies to leverage impact, educating readers on the unique value of next gen donors today and tomorrow.

Emily Davis
Author, Fundraising and the Next Generation

The new book by Sharna Goldseker and Michael Moody won't be a classic someday. It is. Now. Their book is all about now and giving and this generation that, right before our very eyes, emerged from being the next generation to what Goldseker and Moody reveal is the now generationthat generation with the intellectual, human, and financial capital needed to tackle the massive challenges confronting the planet, the country, and their own backyards. The Goldseker/Moody approach to telling the stories of these givers and this new age of giving is fresh and creative: at once inspirational and how to, heartening, and instructive. For families, emerging philanthropists, and old pros trying to disrupt themselves, this book is a lantern in dark times, a light in the world we are all trying to fathom and fix.

Joline Godfrey
Author, Raising Financially Fit Kids

There is a new generation of donors and the time to get to know them is today! Goldseker and Moody show us how to tap into their philanthropic minds as they transform the world of giving. Filled with fascinating firstperson stories as well as insights from years of research, this will be a book you pull off the shelf again and again so you can make the most of the coming philanthropic revolution.

David Stillman
Coauthor, Gen Z @ Work

Goldseker and Moody's research makes it clear that the Millennial Generation of philanthropists prioritizes impact as a core value. Drawing on the extraordinary voices of this rising cohort of donors, Generation Impact speaks of their growing emphasis on seeing results, in measurable ways, with the broadest and most sustainable benefit. Carried along by compelling narratives more than dry research data, the reader comes away impressed with how much the current generation is striving to honor the past while energetically adapting philanthropy for the future. Generation Impact is a remarkable book that, like its subjects, renews optimism for the world ahead.

James Grubman, PhD
Family Wealth Consultant and Author, Strangers in Paradise: How Families Adapt to Wealth Across Generations

Sharna Goldseker has been the articulate voice of an intergenerational, reflective approach to philanthropy for decades. In this collaboration with Michael Moody, her experiential empathy is augmented with solid social science. Their inspired decision to let this cohort of emerging societal engineers speak in their own words has created a window into a historychanging phenomenon. The book reads like a great comingofage novel but carries the impact of a research classic altogether a major step forward in our understanding of philanthropy, past, present, and future.